Martin Jordan
@martinjordan.com
2.9K followers 820 following 1.7K posts
Making services work better for all people—Head of Design & User Research at the German govt’s Digital Service, previously Head of #ServiceDesign at the UK’s Government Digital Service, int’l #GovDesign community co-lead, 🏳️‍⚧️🏳️‍🌈 ally martinjordan.com
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martinjordan.com
Hi, new and old followers!

Time for a re-introduction—
I’m working as the (still) only Head of Design & User Research in German gov’t. I’m leading a team of 35 in-house UI, UX & service designers, content designers & user researchers who work on justice, benefits & tax services.

I work in the open
Reposted by Martin Jordan
accessibleweb.bsky.social
I am recruiting a Senior Accessibility Specialist to be part of the Government Digital Service accessibility and digital inclusion team. Applications open until Sunday 26th October. www.civilservicejobs.service.gov.uk/csr/index.cg...

#a11y #Accessibility #AccessibilityRegulations
Quick Check Needed
www.civilservicejobs.service.gov.uk
martinjordan.com
I enjoy tinkering with my ever-unfinished website.

A little while ago, I added a section on upcoming events.

Not that anyone would come there because of the listing, but it helps me create a sense of order for myself.
Partial screenshot of a website listing talks and workshops on public design in October and November 2025, with links to the event pages
martinjordan.com
😆 It will be our ages, indeed.
martinjordan.com
What lives do we want to live?

On Saturday, I moderated an interactive half-day ‘Design our lives’ workshop for my partner and me.

As part of this, we looked at where we are & peeked into 2050.

We incorporated some of the workshop sheets from Bill Burnett & Dave Evans’ book ‘Designing Your Life’.
A wall with colorful sheets and sticky notes, many out of focus – in focus is a larger note saying ‘Ideas and action’ with a scribble of a bulb and a flash A wall with various sticky notes out of focus, some aligned along a rainbow-coloured stripe, in focus are 2 square notes – 1 says ‘2050’, the other says 64 and 68 with cartoon scribbles of people next to the numbers Various coloured sticky notes stuck to a wall vertically, some are out of focus; the ones in focus say: achievements, dimensions & lenses, fears, place, circumstance
martinjordan.com
And it’s not coming from the centre 🙃
martinjordan.com
As a public servant, I write weekly notes to let people see what I do.

As the #ServiceStandard regulation came into effect this week, I co-led a workshop at #SCCON25 to introduce it to more people and help them understand potential challenges associated with it.

I also welcomed a new designer.
Week #179 at the Digital Service: Notes for 29 September–3 October
As the Service Standard regulation came into effect this week, Martin co-led a workshop at the Smart Country Convention to introduce more people to it and understand their potential challenges with it...
verwaltungsgestaltung.de
martinjordan.com
Everything else would be a waste of taxpayers’ money. Hard to justify.
martinjordan.com
Thanks to @benaldo.bsky.social and team for their ongoing work.

As we learned a few years ago: The global impact of the UK #ServiceStandard is significant.

I am grateful for the opportunity to piggyback on well-tested material.

3/X
martinjordan.com
The GOV.UK Service Manual content has been published under the Open Government Licence 3.0, which allows reuse with attribution.

We are massively grateful for this work in the open approach.

It enables us to enhance the handbook section of the German #ServiceStandard and expedite our work.

2/X
martinjordan.com
We will not reinvent the wheel.

There’s no need to produce government guidance when excellent guidance exists elsewhere.

That is why we have proudly adopted the ‘Finding participants for user research’ content from GOV.UK

🇩🇪
servicestandard.gov.de/handbuch/anl...

🇬🇧
www.gov.uk/service-manu...

1/X
martinjordan.com
That is such a precise description!

I have seen all of these characters.

Situationally, I can also imagine that cross-government people perceived my team as ‘complainers’. We would tell what’s missing, though. But also find more missing things later.
martinjordan.com
And some look at you and think you’re from a distant star. They might even ask you: Why do you care?

A surprising number of people don’t zoom out and connect their work to the next level of abstraction.

From my view, I find their narrow objectives very irritating.
martinjordan.com
It’s helpful to create little protective bubbles. That’s what we did at GDS and also at @digitalservice.bund.de.

Good user-centred work needs a supporting climate. That’s not necessarily a given in every department.

There was a reason GDS was not in Whitehall.
martinjordan.com
That’s what we have seen again and again. Being the nagging advocate for the user, being close to their struggles and still not making enough of a difference can take a toll.

This is why the #ServiceDesign in Practice training that @claragt.bsky.social and I created included a mindfulness section.
martinjordan.com
Every designer in every government in every country I speak to is looking for a senior official to support their user-centred design work.

This never ends, it seems.

In the past 3 weeks, I’ve spoken to designers from Belgium 🇧🇪, France 🇫🇷, Hungary 🇭🇺, Ireland 🇮🇪 & the UK🇬🇧—everyone shares this struggle
martinjordan.com
“I work for a small local authority. Our design is pure chaos. The people who are internally responsible say ‘No’. We have nothing. We don’t have capacity.”

—a participant in our session on ‘unity through diversity’ on the cross-gov umbrella brand and the KERN #DesignSystem

#SCCON25
martinjordan.com
And how does that compare to the Big 4 consultants‘ accuracy rate exactly?
martinjordan.com
“Office Agent can create fully structured PowerPoint decks, all while doing web-based research and providing a live preview of slides.”

— Like a junior consultant, who isn’t getting hired at the Big 4 anymore due to AI. Now, their clients have a button for that.
martinjordan.com
Finally printed:

The new poster for the updated German #ServiceStandard is now available – just in time for #SCCON25.

Meet me there tomorrow and pick yours up.

Our 90-minute Service Standard workshop starts at 3:00 pm (Tuesday, 30th).

All details here:
www.smartcountry.berlin/de/programm/...
A stack of blue posters on a clean light grey surface – the posters contain 13 numbered criteria and the heading “The Service Standard” with the description: “Helps teams and decision-makers develop and operate public services – according to DIN SPEC 66336”
martinjordan.com
The German #ServiceStandard has its binding policy.

Yesterday, the ‘Regulation on standards for online access to administrative services’ was officially published, signed by Minister Wildberger.

It’s the law of the land now.

May services get better from here.

👀👇🏻
www.recht.bund.de/bgbl/1/2025/...
2 overlapping sheets of paper on a warm grey table next to a green pen; on the sheets: the German government’s federal eagle and the masthead of the Federal Law Gazette with various legal paragraphs of text underneath, and the stamp of the federal office of justice
martinjordan.com
Today, we have an all-org offsite with everyone at @digitalservice.bund.de — the designers made nice posters and other applications for the occasion.

Good visual communication for internal events is evidence of a respectful culture.
A poster hanging at an entrance of a glass dort that says: “New perspectives, DigitalService, September 25th, GLS Campus, Kastanienallee 82/c/o, 10435 Berlin”; it shows colourful lenses in yellow, green, blue and pink rotated in various ways A clean poster saying “New Perspectives” showing an isometric drawing of an assembly of buildings with rooms highlighted A lanyard saying “New Perspectives” showing colourful lenses in various colour, with the logo of Digital Service and a name sticker saying “Martin Jordan”
martinjordan.com
OATLY has a broad range of flavours these days.
martinjordan.com
OK, next one!

It’s pretty good.

It’s actually better than 80% of the matcha lattes served in cafès across Europe.

It’s not just green in colour.

It does taste like matcha indeed.
Light-skinned hand holding a pack of OATLY matcha oat drink over a wooden textured floor next to a coloured-leg Alvar Aalto Stool 60 model