Hiring, culture, and content that scales.
Isaac Smith breaks down founder–business fit, why careers pages should sell the opportunity, and how to use AI to write better newsletters in less time.
Full episode: bio.site/mktgaf

YBL grew from a family firm to a 35-person virtual team by delegating early, documenting SOPs, and hiring the right first admin. Add in a rebrand, paid discovery, EOS, and a tight tech stack — and you’ve got a real growth engine.

Watch/listen to their story: bio.site/mktgaf

Why firms should hire sales reps before they feel ready — and why non-accountants often close better.
Matt Patrick & Shelby Betts break down the math, the must-haves before you hire, and the cadence that drives first-time appointments.
Watch the full episode here: bio.site/mktgaf

This week, we talk with Josh Streimer about how his family-run firm thrives with clear roles, shared vision, and healthy boundaries—especially when your co-owner is your mom. You can't miss it.

Listen or Watch here:
bio.site/mktgaf

Snuck into the Canopy Road Show with Jason Staats in Minneapolis today.

tax pro websites continued...

What does a good tax-focused firm's website need to do?

(FYI, it's not the same as a CAS firm)

Thanks #taxbs Tax Retreat for having me. I had to duck out a little early to get back for my kids. See you next year.

Does your website have info about pricing?

It should.

Almost no millennial or Gen-z (~60% of purchase decision makers) wants to “Schedule a Call” to learn the price of your services.

28 police cars, 7 ambulances at Kellogg Square building responding to apparent shooting at a party.

I ordered some General Tso’s chicken yesterday and was subsequently up all night with ‘woke mind virus’.

Torn - Natalie Imbruglia

(technically more of a cover of a cover of a cover)

Question for #taxsky #taxBS #TaxTwitter

Would you sever your way through tax season?

If not tax season, what would you sever your way through?

I’ve seen @wesburdine.bsky.social post about this a bunch of times so I decided to become an owner too.

New year, new me (sort of).

One thing they don't really tell you is that when you're an entrepreneur/business owner, business is always personal.

2024 has been a really difficult one for me personally. My wife and I separated in May after being married for 17 years and together for over 20.

All the Arsenal kits for match day :)

When you client shares the website copy you wrote with their friend (who is ALSO a really great writer) and they have a few changes they’d like to make.

(Note: to any past or current clients, I’m not referring to you or YOUR friend, this post is about someone else)