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Matt Navarra

@mattnavarra.com

9.3K followers 810 following 8.9K posts

Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter

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Matt Navarra @mattnavarra.com · Nov 18

I send 30,000+ social media managers the MOST useful email

I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀

Don’t spend HOURS every week trying to keep up with it all.

I'll do it for you. For FREE

Geekout Newsletter

The World's Most Useful Newsletter for Social Media Managers

geekout.mattnavarra.com

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Matt Navarra @mattnavarra.com · 7h

Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)

Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list

Users can migrate or merge accounts—fans come with you, posts don’t

You will be able to move in either direction

Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch

Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.

techcrunch.com

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Matt Navarra @mattnavarra.com · 1d

Mastodon will soon launch “Packs” to help new users find people to follow

The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls

Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included

Mastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunch

Mastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.

techcrunch.com

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Matt Navarra @mattnavarra.com · 2d

Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply

CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence

Critics accuse Bluesky of ignoring marginalized users

Graber doubled down, posting waffles + defending decentralization

Waffles eat Bluesky | TechCrunch

A waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.

techcrunch.com

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Matt Navarra @mattnavarra.com · 6d

Want an invite code to Open AI's Sora app?

Here's how to get one 👇

I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.

Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe

#sorainvite #sora

Matt Navarra @mattnavarra.com · 28d

The move follows a full shutdown in Mississippi over harsher requirements.

But Bluesky warns rising state laws risk privacy and crush small platforms.

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Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch

Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.

techcrunch.com

Matt Navarra @mattnavarra.com · 28d

@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks

Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.

Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.

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Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch

Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.

techcrunch.com

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Matt Navarra @mattnavarra.com · 29d

Bluesky also now offers a one-click tool to import old “pinned” posts and convert them to private saves

✨ Which feature do you want Bluesky to add next?

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Bluesky finally has a private bookmarking feature

Bluesky has added a built-in bookmarking feature so users finally have a way to privately save posts on the platform.

www.engadget.com

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Matt Navarra @mattnavarra.com · 29d

@bsky.app finally has a private bookmarking feature!

Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available

Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds

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Bluesky @bsky.app · Sep 8

v1.108 is rolling out today 🚚

Now live, at long last: Bookmarks, aka Saved Posts. For all those posts you'll definitely plan to come back to!

Update the app and give it a try. The button is right down there 👇

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Matt Navarra @mattnavarra.com · Aug 7

Thanks. Actually noticed this a while after posting. A few people have spotted the mistake by the author

But that’s been over shadowed by the scale of abuse + toxicity in the comments here, + the irony of Bluesky users saying X is so toxic but not seeing how Bluesky appears no better in this thread

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Matt Navarra @mattnavarra.com · Aug 7

Bluesky has a growth problem

Bluesky has hit 38M monthly users, up 8M since March

Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop

But post volume is falling—more users, less activity

It risks becoming a ghost town with a loyal but shrinking core

#bluesky #fediverse

Bluesky Reaches 38 Million Users, Though Post Volume is Declining

Bluesky’s growth momentum has slowed, but it is still growing.

www.socialmediatoday.com

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Reposted by Matt Navarra

Martin SFP Bryant @martinsfp.bsky.social · Jul 25

Realised I don’t mention it here much but every week @mattnavarra.com and I put a load of hard work into rounding up all of the week’s social media news.

Here’s this week’s edition:

Welcome to social media’s age-check era

... and Elon’s X will charge you extra for emojis in ads 🙄

geekout.mattnavarra.com

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Matt Navarra @mattnavarra.com · Jul 22

We’ll have to agree to disagree on that one I’m afraid.

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Matt Navarra @mattnavarra.com · Jul 21

Elon Musk's X to start charging more for ads with emojis! 🤬

"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"

This is in addition to the recent ban on X ads containing hashtags.

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Matt Navarra @mattnavarra.com · Jul 11

Bluesky is rolling out age verification in the UK

Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.

Users must verify age using a face scan, ID upload, or payment card.

Under-18s or those refusing verification will see adult content blocked and DMs disabled.

Bluesky is rolling out age verification in the UK

Bluesky users in the UK can verify their age using their face, ID, or payment card.

www.theverge.com

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Matt Navarra @mattnavarra.com · Jul 9

BREAKING: X CEO Linda Yaccarino just quit!

Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.

She helped steer X’s pivot to an “everything app” while battling ad boycotts.

Yaccarino called her time “the opportunity of a lifetime.”

No replacement has been named yet.

X CEO Linda Yaccarino to step down

Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.

www.axios.com

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Matt Navarra @mattnavarra.com · Jul 9

Musk’s team deleted some posts, and quietly removed Grok’s “no political correctness” rule.

The bot’s shift came after Musk removed its “woke filters” in a weekend update.

The ADL condemned the bot’s comments as dangerous, warning of growing antisemitism on X.

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Elon Musk's AI chatbot churns out antisemitic posts days after update

In some posts, Grok inserted antisemitic remarks into its answers without any clear prompting.

www.nbcnews.com

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Matt Navarra @mattnavarra.com · Jul 9

Elon Musk's Grok AI chatbot goes on a shocking antisemitic rant

Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.

It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”

1/2

Elon Musk's AI chatbot churns out antisemitic posts days after update

In some posts, Grok inserted antisemitic remarks into its answers without any clear prompting.

www.nbcnews.com

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Matt Navarra @mattnavarra.com · Jul 8

There’s granular control: get notified by everyone, only those you follow, or turn alerts off.

Repost and like alerts have been expanded, but some accounts can block being tracked.

www.theverge.com/news/699671/...

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Matt Navarra @mattnavarra.com · Jul 8

Bluesky just added Twitter-style notifications to follow account activity in real time

You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.

Get alerts for new followers, likes, mentions, and reposts

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Matt Navarra @mattnavarra.com · Jul 7

Threads lags on web traffic: X drew 145.8M daily visits, Threads just 6.9M

In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M

techcrunch.com/2025/07/07/t...

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Matt Navarra @mattnavarra.com · Jul 7

Threads is closing in on Elon Musk’s X

Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY

X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche

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Matt Navarra @mattnavarra.com · Jul 2

Bluesky’s Numbers Crash After Liberal Surge

Bluesky’s active users dropped by over 50%, with unique posters down from 1.5m to 697k and likes halving since Nov.

UK visits fell 37%, while global web visits dipped from 6.7m to 5m.

The Telegraph included my analysis of Bluesky's biggest challenges...

The Left is abandoning its online safe space

Joining Bluesky was the perfect protest vote against Elon Musk and Twitter. But posts are thin on the ground

www.telegraph.co.uk

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Matt Navarra @mattnavarra.com · Jun 26

Elon Musk is banning hashtags from ads on X

He calls them “an esthetic nightmare," and the ban starts Friday

Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless

Regular posts can still use hashtags

mashable.com/article/elon...

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Reposted by Matt Navarra

How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · Jun 25

Is Social Media Just This Generation's "Dangerous" Video Games? 🎮

Social guru @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’

Listen and watch the full episode now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115

#Podcast #socialmedia

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Reposted by Matt Navarra

How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · Jun 24

Social Media Guru's Career Skyrocketed After Taking ADHD Medication 💊🚀

@mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’

Listen and watch the full episode now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115

#adhd

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