Matt Navarra
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mattnavarra.com
Matt Navarra
@mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
UPDATE 3

According to my sources...
- Links in comments are NOT included in this test

This means adding comments in links should still work.

But some are reporting links being converted to plain text (not hyperlinked) for some posts/profiles/pages. 🤷‍♂️
December 17, 2025 at 2:19 PM
- Without a Meta Verified sub, links do not get hyperlinked (plain text)

This may frustrate people hoping to workaround the link blocking using the link in comments tactic.

2/2
December 17, 2025 at 1:08 PM
UPDATE 2

Links in comments (unconfirmed info)

If you're in the test... And have a Meta Verified subscription...

- Links are clickable in comments when added by you on your own posts

- Links are NOT clickable when added to someone else’s post

1/2
December 17, 2025 at 1:08 PM
UPDATE 1:

Sources tell me that the number of links available to Meta Verified subscribers will vary during the test and increases based on the Mata Verified subscription tier.

I believe only the MAX plan has unlimited links during the test.
December 17, 2025 at 1:07 PM
Key point

This isn’t a platform-wide rule change — it’s a small, limited test

But it does reinforce a broader direction...

Meta Verified is increasingly being treated as a trust layer, not just a badge.

If this expands, it would mark a meaningful shift Link publishing becomes a paywalled feature
Meta Considering Charging Business Pages to Post Links
Meta could be set to make a big push to increase Meta Verified take-up.
www.socialmediatoday.com
December 17, 2025 at 1:06 PM
Meta's trying to understand whether:

• verified badge acts as a trust signal, esp. when users see links from accts they don’t already follow

• people feel more confident in quality + trustworthiness of links shared by verified accts

• higher link-posting capacity increases value of Meta Verified
December 17, 2025 at 1:06 PM
From sources familiar with the test, it’s my understanding:

• The test limits how many organic Facebook posts with links some non-verified accounts can publish

• The # of allowed link posts varies by your Meta Verified Subscription tier, with only the MAX tier offering unlimited link posts
December 17, 2025 at 1:06 PM
Meta confirmed the following to me:

“This is a limited test to understand whether the ability to publish an increased volume of posts with links add additional value for Meta Verified subscribers.”
December 17, 2025 at 1:06 PM
Users will now be notified what rule they broke, how severe it was, and how close they are to a ban.

An in-app moderation inbox is on the way, replacing email reviews.

But will it be enough to appease users and regulators?

[2/2]
Bluesky announces moderation changes focused on better tracking, improved transparency | TechCrunch
Bluesky is making moderation changes, including the addition of new reporting categories, strikes, and more clarity when communicating with users about violations.
techcrunch.com
November 20, 2025 at 11:37 AM
The move follows a full shutdown in Mississippi over harsher requirements.

But Bluesky warns rising state laws risk privacy and crush small platforms.

2/2
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
techcrunch.com
September 10, 2025 at 6:03 PM
Bluesky also now offers a one-click tool to import old “pinned” posts and convert them to private saves

✨ Which feature do you want Bluesky to add next?

2/2
Bluesky finally has a private bookmarking feature
Bluesky has added a built-in bookmarking feature so users finally have a way to privately save posts on the platform.
www.engadget.com
September 9, 2025 at 11:05 AM
Thanks. Actually noticed this a while after posting. A few people have spotted the mistake by the author

But that’s been over shadowed by the scale of abuse + toxicity in the comments here, + the irony of Bluesky users saying X is so toxic but not seeing how Bluesky appears no better in this thread
August 7, 2025 at 10:59 PM