May Mauveine
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maymauveine.com
May Mauveine
@maymauveine.com
Documenting sustainable fashion projects, artists, and organizations through photography.*
📍NYC-based.

*This will not be perfect.
🟣 “…those who choose to dress the same each day stand out for their independence of mind and resistance to the consumerist impulses of our era.“
December 16, 2025 at 1:53 AM
“Commentators speculated that Robert F. Kennedy Jr. takes methylene blue after a video of the nation's top health official circulated early this year.”

🙄
December 15, 2025 at 11:23 AM
🟣 It is definitely all of the above.

youtu.be/hgIe0txXD94?...
The Valentino Garavani DeVain Digital Creative Project | Total Emotional Awareness
YouTube video by Valentino
youtu.be
December 15, 2025 at 1:27 AM
🟣 “… recycled polyester creates 55% more microplastic pollution particles on average during washing than virgin polyester, which is less brittle. The particles were also found to be nearly 20% smaller, so more able to spread in the environment and cause harm.” 🫤

changingmarkets.org/press-releas...
Fashion’s green strategy is making microplastic pollution worse - study • Changing Markets
changingmarkets.org
December 13, 2025 at 5:06 PM
🟣 Yes, when people’s careers are permitted to be “upwardly mobile” instead of persistently downward spiral, we can have nice things.
December 13, 2025 at 3:33 AM
🟣 Appreciate your work on this issue! Thanks for taking it on.
December 13, 2025 at 1:33 AM
🟣 So sorry to hear about this — loved these books.
December 12, 2025 at 5:27 AM
Even more background on the story:

🟣 “Chinese groups in the district thrive on the "Prato system," long rife with corruption and irregularities, particularly in the fast-fashion sector, such as labor and safety violations plus tax and customs fraud.”

www.japantimes.co.jp/news/2025/08...
Italy's fast fashion hub becomes Chinese mafia battlefield
Gangs are battling to control Prato's production of clothes hangers — a market estimated to be worth €100 million ($115 million) — and the bigger prize of transporting apparel.
www.japantimes.co.jp
December 12, 2025 at 3:49 AM
Whoa:

🟣 “The violence prosecutors hoped to curb has only intensified as the trial flounders, with the battle for control of coat hanger production and fast-fashion freight spawning a string of bomb and arson attacks in Italy, France and Spain.” #fastfashion

www.reuters.com/business/tri...
Trial of Chinese crime gangs in Italian fashion stalls amid sabotage fears
A landmark trial in Italy of Chinese crime gangs has suffered so many mishaps - from the disappearance of documents to the resignation of interpreters - that a senior prosecutor suspects it's being sa...
www.reuters.com
December 12, 2025 at 3:49 AM
Where is the lawsuit against them?
December 12, 2025 at 3:27 AM
🟣 “Cap_able founder and CEO Rachele Didero started developing anti-surveillance fashion technology in 2019 while studying at the Fashion Institute of Technology in New York.”
December 11, 2025 at 5:55 AM
Excellent!
December 10, 2025 at 7:22 PM
🟣 Would love to know the outcome of this research!
December 10, 2025 at 7:20 PM
🟣 “Deals are emerging as the fashion industry attempts to wean itself off plastic bottles. They currently make up 98% of all recycled polyester feedstock, according to data from global non-profit Textile Exchange…”
December 9, 2025 at 8:36 PM
🟣 This comes as U.S. officials are pushing for investigations into the two companies over forced labor practices and counterfeiting:

youtu.be/vfVV8TUSFqM?...
Officials push for investigations into Shein and Temu
YouTube video by ABC News
youtu.be
December 8, 2025 at 10:02 PM
🟣 “…the investigation was prompted by online complaints about Shein and Temu… the investigation will probe possible violations of the CPA (Consumer Protection Act) related to — but not limited to — marketing, quality of products, labelling and disclosure terms (including fees).”
December 8, 2025 at 10:00 PM
Wow, completely missed this news about Natural Fiber Welding:

🟣 “…the roll-to-roll capacity of Mirum that was seen as a game-changer, never truly worked as hoped.”

sourcingjournal.com/sustainabili...
NFW is ‘Winding Down’ Operations. What Does This Mean for Material Innovation?
"This is not the outcome we want, but it is the most responsible path for our stakeholders at present," CEO Steve Zika said in a statement.
sourcingjournal.com
December 8, 2025 at 2:14 PM
🟣 “The larger cost is trust. Products were marketed as sustainable when tailored in these so-called ‘plant-based’ materials when many, in reality, depended on synthetic bonding agents or lacked full lifecycle transparency.”
December 8, 2025 at 2:14 PM
🟣 “…as a rule, I object to the principles of unfettered consumption and capitalist visions of eternal growth.”

Then later admits about shopping: “But I still needed my fix!”

So, not a hard-and-fast rule then. Personal + systematic change may need some alignment.

www.forbes.com/sites/briank...
To Save The Planet, We Need Systemic Change—But Your Individual Choices Still Matter
No, you alone can’t end the climate crisis by recycling or eating less meat. That doesn’t mean it’s not worth doing.
www.forbes.com
December 8, 2025 at 1:19 PM
🟣 Quality clothing being used as a buzzword does not negate its necessity.

The author should reckon with her own addiction. She first states:
December 8, 2025 at 1:19 PM
A nod to staying honest:

🟣 “The fast fashion model relies on low-cost, high-volume production, which presents an ongoing environmental challenge… reliance on consumer growth undermines sustainability targets.” ⬇️

sustainabilitymag.com/articles/h-m...
H&M’s Sustainability Mission Meets Reality and Resistance
H&M shows progress on sustainability whilst facing challenges, aligning its fast fashion model with long-term environmental responsibility and goals
sustainabilitymag.com
December 8, 2025 at 10:21 AM
🟣 “This second partnership feels like a chance to look at how far we’ve come on sustainability, cruelty-free practices and conscious designs – and to stay honest about how far we still have to go – together.” ⬆️
December 8, 2025 at 10:21 AM
🟣 So sorry to read about closures like this one — these are the kinds of independent stores that foster stronger communities.
December 7, 2025 at 5:06 AM
🟣 Pharrell is a creative director at one of the world’s most powerful brands. The corporatism of LVMH likely muffles political speech anyway, but it is a disservice to the public to remain neutral —artists are not government officials.

He reduces his own position to essentially a brand manager.
December 5, 2025 at 8:18 PM