4/ )Somebody happened to read that Time Canada piece, and posted the pictures on various Mac forums.

Mr Jobs was, indeed, not pleased

Anyway, if there’s on lesson here it’s that you should always look to Canada for the real story

3/ ) Rather, I didn’t know about Time Canada, because unlike the other editions that had humans in the loop, Time Canada published on a completely automated process. Not only did we not know about it, we didn’t have any way to take it down once we found out.

How did we find out?

2/ ) was involved with publishing the story online, both domestic and foreign editions (Time Europe and Time Asia), understood that we would not publish the story, because Mr Jobs would be very angry if we stole his thunder.

Reader, I forgot about Time Canada.

I actually…really like this? It seems pretty limited impact-I uploaded 20k contacts and no matches even came up-seems a responsible growth strategy

Yes! I can't wait for my cameo.....