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Media, Culture & Society Journal

@mcsjournal.bsky.social

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An international forum for research and discussion on the media, including the newer information and communication technologies. mcs.sagepub.com

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Media, Culture & Society Journal @mcsjournal.bsky.social · 13h

Why is the everyday crucial for understanding online contention in China? Jeroen de Kloet & Thomas Poell show how WeChat users weave sensitive issues into daily talk, negotiating censorship & surveillance while remaining exposed to repression.
journals.sagepub.com/doi/abs/10.1177/01634437251381988

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Gabriele Balbi @gabrielebalbi.bsky.social · 5d

"Toward a media maintenance approach (MEMA): Maintenance as a theoretical tool for media studies” written by @riccardoferrigato.bsky.social and myself

Maintenance is not (only) about technology and can be helpulf to different media scholars. Agree?

journals.sagepub.com/doi/10.1177/...

Toward a media maintenance approach (MEMA): Maintenance as a theoretical tool for media studies - Riccardo Ferrigato, Gabriele Balbi, 2025

This paper introduces and discusses a theoretical approach for media scholars: the media maintenance approach (MEMA). Maintenance is not a new subject of study ...

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Media, Culture & Society Journal @mcsjournal.bsky.social · 9d

How is ‘antisemitism’ invoked in The Jewish Chronicle? @gordonneve.bsky.social shows how the paper has exaggerated & instrumentalised the term, fueling moral panic & legitimising racial governance especially around Oct 7, 2023. #OnlineFirst
journals.sagepub.com/doi/abs/10.1177/01634437251380153

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Media, Culture & Society Journal @mcsjournal.bsky.social · 9d

What role did loudspeakers play in Shanghai’s #COVID19 emergency? Qiuxin Chen, Yuanyuan Shi & Yeheng Pan show how this traditional medium shifted from authority & coercion to fostering emotion, cultural connection & cooperation. #OnlineFirst journals.sagepub.com/doi/abs/10.1...

Adjustments in sociotechnical imaginaries: The role of loudspeakers in China’s public health emergencies - Qiuxin Chen, Yuanyuan Shi, Yeheng Pan, 2025

Focusing on the use of the loudspeaker during the COVID-19 emergency in Shanghai in 2022, this study explores the evolving roles and sociotechnical imaginaries ...

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Media, Culture & Society Journal @mcsjournal.bsky.social · 21d

Why do #TV workers stay in a precarious industry? @ninawillment.bsky.social & Jack Newsinger argue that sunk cost fallacy—linked to cultural, social & symbolic capital—keeps professionals in UK television production. #OnlineFirst

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Media, Culture & Society Journal @mcsjournal.bsky.social · Sep 4

How did #COVID19 reshape the #DigitalDivide? Deqiang Ji & Haodong She explore digital inequality through a scoping review (2020–2022), revealing how the pandemic intensified exclusion & calling for strategies that address deeper social structures. #OnlineFirst
journals.sagepub.com/doi/abs/10.1...

Digital divide revisited during and beyond COVID-19 - Deqiang Ji, Haodong She, 2025

The COVID-19 pandemic has underscored the significance of the “digital divide”; however, its research terminology remains inconsistent, and the intersection of ...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Sep 4

How equal is sports journalism in Spain? Nahuel Ivan Faedo, Xavier Ginesta & Montse Corrius explore the experiences of women journalists in Spain. Despite some advances, gendered barriers & limited participation in content production persist. #OnlineFirst journals.sagepub.com/doi/abs/10.1...

Female voices in Spanish sports media: The case of Marca and Mundo Deportivo - Nahuel Ivan Faedo, Xavier Ginesta, Montse Corrius, 2025

This research aims to examine, from a gender perspective, female journalists’ perceptions of their roles and their evolution in the Spanish sports press, focusi...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 26

How do social media platforms shape labour in the #CreatorEconomy? Afshin Omidi applies labour process theory to show how #algorithms control productivity, redefine creative skills, & erode creators’ autonomy—benefiting platforms above all. #OnlineFirst journals.sagepub.com/doi/abs/10.1...

Rethinking work in the creator economy: Insights from labor process theory - Afshin Omidi, 2025

While previous research has empirically examined the factors that shape and characterize the social relations in and around work among content creators, a compr...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

How can we better understand the structure of social media feeds? Christoph Bareither and Sabine Wirth introduce the feed-as-assemblage framework to explore how algorithms, interfaces and practices curate value across Instagram and TikTok. journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

How does illicit media influence the decision to leave North Korea? Youna Kim draws on interviews with North Koreans to show how underground cultural flows enable mediated migration & disrupt state control in one of the world’s most closed societies #OnlineFirst journals.sagepub.com/doi/abs/10.1...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

How do journalists sustain democracy under autocratization? Gary Tang and colleagues explore how Hong Kong’s online journalists continue their work post-NSL, navigating risk and resisting democratic backsliding through everyday practice.
#OnlineFirst journals.sagepub.com/doi/abs/10.1...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

What does #decolonization really mean in media studies? Tanja Bosch insists it must be rooted in anti-capitalist praxis and citation politics, challenging extractive academic hierarchies and advocating for insurgent, relational scholarship. #OnlineFirst
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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

How is influencer culture reshaping the sport–media landscape? Fujak, Evens & McLeod show how Gen Z and Alpha audiences are driving a shift from elite performance to personality-led content & algorithmic entertainment in global sport #OnlineFirst journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

What does it cost to speak out as a feminist in Pakistan’s digital public sphere? Muhammad Ahsan & Farahat Ali reveal how activists face gendered online abuse & real-world threats, yet continue resisting through care, strategy and collective strength #OnlineFirst journals.sagepub.com/doi/abs/10.1...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

Jiayi Chen & Chang Shi analyse how official administrators on Chinese social media platforms construct governance legitimacy through boundary discourse. #OnlineFirst
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Media, Culture & Society Journal @mcsjournal.bsky.social · Aug 4

How do #AI systems reinforce global power imbalances in language? FengYi Yin applies Hall’s encoding/decoding model to reveal how generative AI privileges dominant ideologies while marginalising African languages. Can critical user agency resist this trend? journals.sagepub.com/doi/abs/10.1...

Encoding/decoding in artificial intelligence: Global AI and local languages - FengYi Yin, 2025

Amid artificial intelligence rapidly transforming our social life, this article uses Stuart Hall’s encoding/decoding model to critically assess the design and u...

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 24

What does it mean to be held in trust across cultures?
@kprmendoza.bsky.social draws from Filipino and Māori concepts to propose relational sovereignties—affective, situated forms of trust, care & belonging in communication. journals.sagepub.com/doi/abs/10.1...

Held in trust: Relational sovereignties and the affective life of communication - Karl Patrick R Mendoza, 2025

This essay reflects on how trust is lived, performed, and morally negotiated in public life, drawing on the author’s experience as a Filipino scholar trained in...

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Damien O'Meara (he/him) @djomeara.bsky.social · Jul 19

#NewPublication (Media, Culture & Society): ‘Interviewing out lesbian, gay and bisexual creatives and executives about getting queer stories in mainstream Australian scripted television’.

A huge thank you to all the Aus television creatives and executives who took part.

doi.org/10.1177/0163...

Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

How does diplomacy shape cultural production? Taeyoung Kim’s study on China’s Korean Limitation Order shows how political tensions disrupted South Korean TV projects and exposed the fragile ties between diplomacy and media industries. #OnlineFirst journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

How do anonymous platforms like Queering the Map & PostSecret create intimate publics? Olivia Sutherland &
@megansharp.bsky.social show how anonymity and ephemeral connections reveal new forms of digital intimacy. #OnlineFirst journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

How do balloons & rural base stations shape Africa’s internet future? Miao Lu uses a volumetric lens to analyze Google Loon & Huawei RuralStar’s competing infrastructures—highlighting new socio-technical imaginaries of connection. #OnlineFirst journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

Can liberal democracies regulate the attention economy? Gunn Enli finds major obstacles—public scepticism, limited trust, and weak policy instruments. A call to rethink digital regulation strategies. #OnlineFirst journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

What makes queer studies in #Indonesia distinct? Hendri Yulius Wijaya offers internationalist localism as a method—bridging global & local knowledge while spotlighting precarity and resistance beyond institutions. #OnlineFirst #QueerAsia journals.sagepub.com/doi/full/10....

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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

Can queer language challenge both colonial pasts & neoliberal presents? Kaustav Bakshi explores how India’s #hijra/ #kothi lexicon & radical poetic forms unsettle global sexual identity norms. #OnlineFirst #QueerAsia
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Media, Culture & Society Journal @mcsjournal.bsky.social · Jul 23

What happens when queerness is tied to entrepreneurial success? Ling Tang’s burnout queerness shows how queer female entrepreneurs in urban China navigate unstable homonormativity under post-socialist neoliberalism. #OnlineFirst #QueerAsia journals.sagepub.com/doi/full/10....

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