Z Johnson, MRXplorer
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mrxplorer.bsky.social
Z Johnson, MRXplorer
@mrxplorer.bsky.social
Tenured insights pro, described as bubbly, energetic, passionate, and most definitely geeky.

LinkedIn: https://www.linkedin.com/in/zontziry
Here's a tech-buying process that works for any team of any size.

1. Define your current pain points.
2. Define clear success criteria for the tech.
3. Ask vendors to prove how they meet those criteria.
4. Pilot with real projects you ran in the past.
5. Implement, then measure adoption and impact.
July 22, 2025 at 4:34 PM
Why do teams waste months trying to DIY complex projects?

They think they’ll save money, but, really? They just end up losing time...and money. Sometimes, DIY makes sense. Other times, the agency really is worth the investment.
July 21, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/x6YHa68
May 14, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/3sJMn3p
May 12, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/89wIqzo
May 9, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/fqqhp06
April 17, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/h61MgSR
April 10, 2025 at 4:34 PM
New blog post now live on MRXplorer! buff.ly/MCgIf5c
April 9, 2025 at 4:34 PM
I think the worry about junior staff not having work in the future because of advancements in AI is misplaced (see buff.ly/xmvd3ns). Tech advancements keep happening, and junior staff keep learning the skills needed to match pace. I think we'll keep adapting like we always have.
March 31, 2025 at 4:34 PM
About to renew a restech subscription and still have money in it without a clear plan for how to use up those funds? Could be...
- Training gap
- Fit gap
- Needs estimation gap

Time to determine the why so you get the right subscription size this renewal.

#mrxplorer #mrxpros
March 28, 2025 at 4:34 PM
Share with the folks you know who have to find research tech for themselves or their teams! #restech #mrxpros
March 27, 2025 at 4:34 PM
How are my #mrxpros peeps doing? The news in the US the last two days has been enough I lost about 5 hours just trying to follow everything today. So much fury, so many stories. So much action to take.

Just to say it's okay to not be okay. #mentalhealth
March 26, 2025 at 10:07 PM
It's been ages since I wrote an article for Greenbook, but it was time to get back to writing! #careerdevelopment #mrxpros

www.greenbook.org/insights/ins...
Not Every Path is Linear
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
www.greenbook.org
March 21, 2025 at 6:34 PM
How much #mrx is going to be impacted by federal changes and $$ being withdrawn?
- Comms research being done with public radio groups
- Culture research being pulled because of withdrawal from DEI
- Any research involving issues the current admin doesn't like

#mrxpros
March 12, 2025 at 10:58 PM
That moment you read the term "big data revolution" in an article and immediately know it was written last decade.

hbr.org/2016/09/know...

#bigdatafads #blockchainnext #mrxpros
Know Your Customers’ “Jobs to Be Done”
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building cus...
hbr.org
March 11, 2025 at 11:43 PM