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Myriam Jessier @myriam.dopamine.builders · 14h

Love my drunk typing. Meh

Myriam Jessier @myriam.dopamine.builders · 14h

This lives rent-free in my head because the internet we operate on right now is built off of advertising.

www.linkedin.com/feed/update/...

We turned off ads on Meta, saw no business impact, and saved Uber $35M 💸 This is a story I've been asked to share on 4 podcasts, so here it...

We turned off ads on Meta, saw no business impact, and saved Uber $35M 💸 This is a story I've been asked to share on 4 podcasts, so here it is: In 2018, I was the US & Canada Rider Lead for Performance Marketing Analytics. I was also responsible for an analysis measuring Uber's rider market saturation. Over a few months, we kept marketing spend constant but saw crazy WoW swings in CAC (-20% to +20%). That's rare and didn't make sense. Except, it did with the results of the saturation analysis. The analysis suggested Uber had: — High market saturation in urban centers — Entrenched consumer preferences — Strong brand awareness Our hypothesis was that Performance Marketing on Meta was non incremental and that the swings in CAC were due to seasonality. That's a bold POV to share as a growth analytics team. But that's what the data said....

www.linkedin.com

Myriam Jessier @myriam.dopamine.builders · 20h

What GEO "rule" do you follow blindly without understanding the "why" behind it? Rote memorization promotes rigid thinking. When Google or ChatGPT tweak something, if you get it, you know hwo to adaopt. If you don't, you wait for the next "rule" you'll follow...

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Myriam Jessier @myriam.dopamine.builders · 1d

Nope! Not just you!

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Myriam Jessier @myriam.dopamine.builders · 1d

Tis the season! If there's something weird in your SERPs...it's the new normal.

Halloween-themed video scene with empty black chair, wall text "candour," shelf of assorted mugs and trophies, plus spooky caption: "If there's something weird in your SERP results...".

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Myriam Jessier @myriam.dopamine.builders · 2d

I keep going on about all natural ethically harvested skeletons as a joke but considering the Halloween decor trends, I have no clue where one would find a 12 foot tall skeleton.

frightgeist.withgoogle.com/costumes#tre...

Screenshot of the Frightgeist website’s Halloween Decor trending section, showing top ranked items: 12 Foot Skeleton, Black Halloween Tree, and Ghost.Frightgeist website Halloween Decor trending section listing top three items: 12 Foot Skeleton, Black Halloween Tree, Ghost.

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Myriam Jessier @myriam.dopamine.builders · 3d

Insights from the NRF Halloween 2025 survey:

1. Discount stores are in as people respond to tariff-driven price hikes.
2. Online searches are the main source of inspiration at 37%.
3. Per-person spending rose $11 this year to $114.45.
4. Early shopping is up; nearly half began in September.

Myriam Jessier @myriam.dopamine.builders · 4d

We've got some Halloween accessibility tips right here (timestamped for you). They are from last year's annual scream queens Candour podcast.

1. Use readable color contrasts and do not depend solely on orange/black.

2. ALT for products should be FUN and descriptive aka context-rich.

Halloween SEO Tips & Google Trends - Myriam Jessier & Stéphanie Walter

Join hosts Jack Chambers-Ward and the Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself. 00:00 Spooky Introduction and Halloween Special 🎃 01:28 Sponsor - SE Ranking Overview 03:00 Sponsor Optmyzr: The Ultimate PPC Management Tool 📈 05:51 👻 Halloween Tips and Spooky Conversations 👻 08:54 🎃 The History and Evolution of Halloween 🎃 15:59 🧛♂️ Halloween Costumes and Cognitive Biases 🧛♂️ 38:23 Halloween Trends Analysis 39:00 Comparing Halloween Popularity Over the Years 40:58 Marketing Strategies and Cognitive Biases 44:53 Corporate Messages That Will Chill Your Spine 56:53 SEO and UX: The Future of E-commerce 01:03:36 Closing Thoughts Follow Myriam 1. LinkedIn - https://www.linkedin.com/in/myriamjessier/ 2. Neurospicy - https://www.neurospicy.agency/ 3. Pragm...

youtu.be

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Myriam Jessier @myriam.dopamine.builders · 6d

Pinakion was my proposal but Steve has such a standout ring to it.

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Myriam Jessier @myriam.dopamine.builders · 6d

The Tooth Fairy’s mugshot. Destiny favors the molar. I know this product deserves a beautiful product detail page. I haven't found any other DIY that delights me the way this does when Halloween rolls around.

Cup of Teeth by DaveMakesStuff

Hey, if you’re in the neighbourhood drop by for a… CUP OF TEETH!!!! WHOA HA HA HA! See here for video: https://youtu.be/UJhcGGX8jhM See here for stable downloads: Teeth Cup: https://social.thangs.com/m/377780 Teeth Saucer: https://social.thangs.com/m/377781 BONUS: Comes with a full set of adult teeth! The model pictured is printed with Eryone Matte Dew White PLA filament.

www.thingiverse.com

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Myriam Jessier @myriam.dopamine.builders · 7d

my favorite part of Gmail

it's the bottom of the page you only see when you have very very few emails in your inbox

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Myriam Jessier @myriam.dopamine.builders · 7d

If this is handled the way brexit was handled.... It's going to be a long, very frustrating ride.

Myriam Jessier @myriam.dopamine.builders · 7d

Absolutely.

Myriam Jessier @myriam.dopamine.builders · 7d

Entertainment that can't be totally automated or AI-ed.

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Myriam Jessier @myriam.dopamine.builders · 7d

Every year I make the same plea for the environment.
PSA: This year, say no to plastic skeletons for Halloween.
Locally sourced, all natural skeletons are much better for the environment.

Maybe this year will be another big skeleton year (it's always a big skeleton year really)

Sharp annual spikes represent the surge in skeleton-related interest every October, driven primarily by Halloween and associated cultural events. The smaller bumps scattered across each year correspond to secondary bursts in interest, likely linked to smaller holidays, school projects, or internet meme cycles involving skeleton themes

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Reposted by Myriam Jessier

Dana DiTomaso @danaditomaso.com · 8d

Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be.

GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess.

🧵 👇

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Myriam Jessier @myriam.dopamine.builders · 7d

I never thought I would have something nice to say about Nazi Germany but...they did have good fashion. Oversized red ties are tacky.

Myriam Jessier @myriam.dopamine.builders · 8d

I don't know WHY some Americans making speeches casually downplay that the Geneva convention is something the world needed in part BECAUSE of the gnarly stuff Canadians are capable of...and that is before we unleash the geese.

a goose with its wings spread is walking in the grass

Alt: a goose with its wings spread is walking in the grass

media.tenor.com

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Myriam Jessier @myriam.dopamine.builders · 8d

Me every year: I hope someone already started a niche website about Halloween cocktails and shots because that is one delightful rabbit-hole for me.

So this year, I am putting it out there: Grim Libations. That's going to be the name. It may get vibe coded but it will get done.

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Myriam Jessier @myriam.dopamine.builders · 9d

As a French person I know how some historical events end.

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Myriam Jessier @myriam.dopamine.builders · 9d

I'm in Barcelona for work. Since I can't be there in person to celebrate my friend Stéphanie Walter, give me your most obscure or interesting human fact. Stéphnaie is a UX expert so I want to see how many weird things she already knows about humans.

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Myriam Jessier @myriam.dopamine.builders · 10d

If I call your marketing mid, it's not a personal attack, it's an accurate appraisal of the utter fuckery you try to feed me. And I usually do not say anything unless it's brazenly ChatGPT BS.

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Myriam Jessier @myriam.dopamine.builders · 10d

October is #ADHD Awareness month. I was not aware. But then again, time is not super linear for me. I am aware of Halloween however. Very Halloween aware. Can we do a mashup of ADHD awareness month and Halloween please?

Dopamine Chasing Halloween, Halloween Time Warp, etc.

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Myriam Jessier @myriam.dopamine.builders · 10d

I see it as "they paid for the theft" aka the original sin. But now....it's slowly going to get rougher to motivate creators who barely scrapped by

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Myriam Jessier @myriam.dopamine.builders · 10d

3 scenarios for web content:

1. Content creators starve: traditional traffic models collapse, content quality & diversity implode

2. Media consolidates into powerful paid syndicates, creating new information fiefdoms

3. AI & answer engines pay creators to maintain a functioning content ecosystem

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