Nate Ritter
@nateritter.com
Helping SaaS founders get unstuck, 3 exits, startup advisor, fCTO & founder
→ Knowledge: https://writings.founderlabs.io
→ Community: https://founderlabs.io/community
→ 1-on-1 to get unstuck: https://nateritter.com
→ Knowledge: https://writings.founderlabs.io
→ Community: https://founderlabs.io/community
→ 1-on-1 to get unstuck: https://nateritter.com
Turtles all the way down.
December 20, 2025 at 4:38 PM
Turtles all the way down.
Calling that trend peaked in the US. As the middle class craters, the wealthy will hire guards and seclude themselves even more for fear of their lives.
Send this post back to me in 25 years and we will see how it ages.
Send this post back to me in 25 years and we will see how it ages.
December 20, 2025 at 6:35 AM
Calling that trend peaked in the US. As the middle class craters, the wealthy will hire guards and seclude themselves even more for fear of their lives.
Send this post back to me in 25 years and we will see how it ages.
Send this post back to me in 25 years and we will see how it ages.
Samesies.
This week was the longest day of my life.
Now starts the insurance claims. Ugh.
This week was the longest day of my life.
Now starts the insurance claims. Ugh.
December 20, 2025 at 6:31 AM
Samesies.
This week was the longest day of my life.
Now starts the insurance claims. Ugh.
This week was the longest day of my life.
Now starts the insurance claims. Ugh.
My pleasure! Thank YOU!
December 12, 2025 at 1:34 AM
My pleasure! Thank YOU!
It's more than that. Not only is it a signal, but you're also tangibly self-sabotaging. Probably just haven't done the math yet.
November 19, 2025 at 5:24 AM
It's more than that. Not only is it a signal, but you're also tangibly self-sabotaging. Probably just haven't done the math yet.
Apply to join the community if you're a bootstrapped founder tired of vague advice and ready for the tactical frameworks that actually move metrics this week.
founderlabs.io/community
founderlabs.io/community
November 14, 2025 at 10:11 PM
Apply to join the community if you're a bootstrapped founder tired of vague advice and ready for the tactical frameworks that actually move metrics this week.
founderlabs.io/community
founderlabs.io/community
He does this to ensure the work that actually moves his business forward doesn't get squeezed out by urgent-but-not-important stuff.
November 14, 2025 at 10:11 PM
He does this to ensure the work that actually moves his business forward doesn't get squeezed out by urgent-but-not-important stuff.
5. Your Perfect Day is Your Unfair Advantage
Build a weekly schedule that protects your highest-value work first. One founder blocks Monday-Wednesday mornings for marketing and customer generation, not for client work.
Build a weekly schedule that protects your highest-value work first. One founder blocks Monday-Wednesday mornings for marketing and customer generation, not for client work.
November 14, 2025 at 10:11 PM
5. Your Perfect Day is Your Unfair Advantage
Build a weekly schedule that protects your highest-value work first. One founder blocks Monday-Wednesday mornings for marketing and customer generation, not for client work.
Build a weekly schedule that protects your highest-value work first. One founder blocks Monday-Wednesday mornings for marketing and customer generation, not for client work.
Do the work: talk to 10 customers, validate the mom test, watch what actually happens instead of what you predicted would happen. Your revenue often depends on catching your wrong assumptions quickly, not protecting them.
November 14, 2025 at 10:11 PM
Do the work: talk to 10 customers, validate the mom test, watch what actually happens instead of what you predicted would happen. Your revenue often depends on catching your wrong assumptions quickly, not protecting them.
Another assumed demo workflows as a category were broken - his customer interviews disagreed.
A third assumed formal cold call scripts would work - informal introductions worked better.
The cost of being wrong is cheap when you're early.
A third assumed formal cold call scripts would work - informal introductions worked better.
The cost of being wrong is cheap when you're early.
November 14, 2025 at 10:11 PM
Another assumed demo workflows as a category were broken - his customer interviews disagreed.
A third assumed formal cold call scripts would work - informal introductions worked better.
The cost of being wrong is cheap when you're early.
A third assumed formal cold call scripts would work - informal introductions worked better.
The cost of being wrong is cheap when you're early.
4. Your Assumptions About Customers Are Usually Wrong - Test Them Relentlessly
One founder assumed unemployed job seekers wouldn't pay for an app - they did.
One founder assumed unemployed job seekers wouldn't pay for an app - they did.
November 14, 2025 at 10:11 PM
4. Your Assumptions About Customers Are Usually Wrong - Test Them Relentlessly
One founder assumed unemployed job seekers wouldn't pay for an app - they did.
One founder assumed unemployed job seekers wouldn't pay for an app - they did.
Templates, checklists, and scripts aren't for perfectionists; they're for founders who want to scale without breaking.
November 14, 2025 at 10:11 PM
Templates, checklists, and scripts aren't for perfectionists; they're for founders who want to scale without breaking.
You don't need to hire someone today to start writing the playbook. In fact, you should write it now - while you're doing the work - because you'll never have clearer insight into the steps.
November 14, 2025 at 10:11 PM
You don't need to hire someone today to start writing the playbook. In fact, you should write it now - while you're doing the work - because you'll never have clearer insight into the steps.
One founder is systematizing local SEO workflows so he can hand them to someone else once he hits capacity. Another is working on SOPs for event promotion so he could eventually have an ambassador in every city.
November 14, 2025 at 10:11 PM
One founder is systematizing local SEO workflows so he can hand them to someone else once he hits capacity. Another is working on SOPs for event promotion so he could eventually have an ambassador in every city.