→ Prioritize scrolling over clicking, make pages longer rather than splitting them up.

→ Use real people in images, avoid stock photos.

→ Navigation order doesn’t matter (except for “Home”).

What’s one of your best-performing content pieces — and why do you think it worked so well?

Plus, much of the advice still holds up:

→ Make site performance an absolute priority (I know, revolutionary advice).

→ Reduce choices to boost conversions (Hick’s Law).

→ Avoid carousels, tabs, and accordions — your users already do.

→ Plenty of proof: Every tip was backed up by research and linked to reputable sources.

→ Actionable advice: Not just insights but concrete tips for implementing them.

→ Lots of visuals: Examples and stats to support nearly every point.

→ High readability: Clear formatting for easy scanning.

Of course, not every job checks every one of those boxes, every day.

But shouldn’t it check some of them, most of the time?

#Life is short. I don’t want to look back and feel like I spent it on things that didn’t matter.

Do you feel the same way? Let’s connect.

Controlling your time, choosing your work, and building something that reflects who you are is what drives many people who are self-employed.

It’s not always easy — but for me, and many others, it’s absolutely worth it.

What’s been the biggest benefit for you?

7. Unlimited earning potential

A salary has a ceiling.

When you work for yourself, you can build multiple income streams — think services, products, consulting, or long-term projects that generate recurring revenue.

You're not just trading time for money, you’re building equity.

6. Learning and growth

Self-employment often means learning by doing, so you get to try on many different hats.

In addition, you get to decide what skills to develop and which direction to grow in.

I’ve written many CSS tutorials and every time I had to first learn what I wanted to teach.

5. Working with people you respect

In addition to what you work on, you can also choose the people you work with.

You’re not stuck with difficult coworkers or managers and you can walk away from clients who aren’t a good fit.

4. Choosing work that’s meaningful to you

In the beginning, you often take what you can get. But over time, you gain the ability to say no to projects that aren't the right fit.

I've been vegetarian for over 20 years, and I appreciate being able to turn down work that promotes meat consumption.

3. Location independence

If your business is digital, all you need is a laptop and an internet connection.

That can mean working from home, a cafe, or local park — or even a beach in another country.

One of the main reasons I went self-employed was to be able to travel while working.

2. Working around your energy levels

Instead of a superior telling you when you are “on the clock”, you can build your workday around when you’re most productive

You can sleep in if necessary or work late if inspiration strikes.

Some days, I just stay in bed and read before starting my day.

1. Control over your schedule

When you're self-employed, you can decide when to start your day, when to take breaks, and at what time the work day ends.

For example, I go to the gym in the morning three times a week and I don’t have to fit those times around office hours.

For me, it mainly comes down to two things:

Freedom — Having control over how, where, when, and with whom I work.

Meaning — Doing work that aligns with who I am and what matters to me.

Here’s how that plays out in day-to-day life:

I absolutely agree with you. Having my own office makes it much easier to walk away from work at the end of the day.

Boundaries are also an important topic, especially when your spouse works from home as well, which is the situation in my house.

Over to you:

Fellow freelancers and entrepreneurs, what would you add to the list?

10. Self-doubt and fear of failure

When you are the business, criticism can feel like a personal attack.

And when things aren’t going well, it’s easy to take it as a personal failure.

You have to grow a thick skin and find ways to separate your self-worth from your work.

9. Isolation

No coworkers, no spontaneous chats — often it’s just you and a laptop.

Working for yourself can get lonely.

Pro tip: Get a pet and make sure you meet people in the evenings and on weekends.

8. Taking time off

When it’s just you, your business stops when you do.

No one else picks up the slack.

This can make it hard to disconnect, be it for holidays, sick days, or even just evenings.

You need to learn to set hard boundaries for yourself.

7. Chasing clients for payment

I’ve only had very few bad experiences with unreliable clients, but it happens.

That’s why contracts and deposits are crucial.