Andrew Optimisey
@optimisey.com
Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire |
optimisey.com
optimisey.com
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Reposted by Andrew Optimisey
FREE 4-Hour Virtual Event | Wednesday, December 10th
To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you.
maj.to/4p09tXr
To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you.
maj.to/4p09tXr
November 28, 2025 at 10:17 AM
FREE 4-Hour Virtual Event | Wednesday, December 10th
To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you.
maj.to/4p09tXr
To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you.
maj.to/4p09tXr
Reposted by Andrew Optimisey
📣 Last call 📣
If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call!
Register for a free seat while they last...
rsvp.withgoogle.com/events/scl-z...
If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call!
Register for a free seat while they last...
rsvp.withgoogle.com/events/scl-z...
Search Central Live Zurich 2025
We invite you to a full-day event, bringing together SEOs, digital marketing, website owners, publishers, and content creators to exchange ideas, network and discuss the future of Google Search and th...
rsvp.withgoogle.com
November 24, 2025 at 10:20 AM
📣 Last call 📣
If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call!
Register for a free seat while they last...
rsvp.withgoogle.com/events/scl-z...
If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call!
Register for a free seat while they last...
rsvp.withgoogle.com/events/scl-z...
This is a great example of the difference between £1m and £1bn.
The latter is a *staggering* amount of money. Noone needs that much money (or assets or whatever).
Inequality is horrendous and getting worse.
Tax the billionaires.
The latter is a *staggering* amount of money. Noone needs that much money (or assets or whatever).
Inequality is horrendous and getting worse.
Tax the billionaires.
“If you go back a million minutes, you reach 2023. Go back a billion minutes, you reach the Roman Empire — that’s the scale of inequality we’re living with.”
Zack Polanski on #BBCLauraK discussing inequality and why a wealth tax should be in the budget
Zack Polanski on #BBCLauraK discussing inequality and why a wealth tax should be in the budget
November 23, 2025 at 5:01 PM
This is a great example of the difference between £1m and £1bn.
The latter is a *staggering* amount of money. Noone needs that much money (or assets or whatever).
Inequality is horrendous and getting worse.
Tax the billionaires.
The latter is a *staggering* amount of money. Noone needs that much money (or assets or whatever).
Inequality is horrendous and getting worse.
Tax the billionaires.
Still one of the best (the best?) #SEO events in the world and the free ticket ballot draw is now open: forms.gle/HMnSVmmWy4fm...
November 20, 2025 at 9:54 AM
Still one of the best (the best?) #SEO events in the world and the free ticket ballot draw is now open: forms.gle/HMnSVmmWy4fm...
Just discovered I am boyamigladiownanelectricblanket years old today.
AMA.
AMA.
November 20, 2025 at 8:26 AM
Just discovered I am boyamigladiownanelectricblanket years old today.
AMA.
AMA.
Reposted by Andrew Optimisey
Chrome 143 will start rolling out today (most users get it next week).
It includes a new set of options for your webperf traces — including saving sources & source maps:
developer.chrome.com/docs/devtool...
This makes it easier for those viewing traces outside of the page load to get more context.
It includes a new set of options for your webperf traces — including saving sources & source maps:
developer.chrome.com/docs/devtool...
This makes it easier for those viewing traces outside of the page load to get more context.
November 18, 2025 at 5:10 PM
Chrome 143 will start rolling out today (most users get it next week).
It includes a new set of options for your webperf traces — including saving sources & source maps:
developer.chrome.com/docs/devtool...
This makes it easier for those viewing traces outside of the page load to get more context.
It includes a new set of options for your webperf traces — including saving sources & source maps:
developer.chrome.com/docs/devtool...
This makes it easier for those viewing traces outside of the page load to get more context.
It's this devastatingly handsome bastard's birthday today (the dog, obviously).
Happy birthday Lupin, you little b*gger. ❤️😄
Happy birthday Lupin, you little b*gger. ❤️😄
November 18, 2025 at 1:03 PM
It's this devastatingly handsome bastard's birthday today (the dog, obviously).
Happy birthday Lupin, you little b*gger. ❤️😄
Happy birthday Lupin, you little b*gger. ❤️😄
Reposted by Andrew Optimisey
Amazon announced 14,000 layoffs. Its CEO made over $40M last year.
UPS announced 48,000 layoffs. Its CEO made over $24M last year.
Intel announced 20,000 layoffs. Its new CEO's pay package is valued at nearly $69M.
This is what I mean when I say the system is rigged.
UPS announced 48,000 layoffs. Its CEO made over $24M last year.
Intel announced 20,000 layoffs. Its new CEO's pay package is valued at nearly $69M.
This is what I mean when I say the system is rigged.
November 15, 2025 at 9:30 PM
Amazon announced 14,000 layoffs. Its CEO made over $40M last year.
UPS announced 48,000 layoffs. Its CEO made over $24M last year.
Intel announced 20,000 layoffs. Its new CEO's pay package is valued at nearly $69M.
This is what I mean when I say the system is rigged.
UPS announced 48,000 layoffs. Its CEO made over $24M last year.
Intel announced 20,000 layoffs. Its new CEO's pay package is valued at nearly $69M.
This is what I mean when I say the system is rigged.
Reposted by Andrew Optimisey
At the end of the day, Generative A.I. is nothing more than a plagiarism machine. It will never birth the next Dr. Seuss, Jim Henson, David Lynch or any other artist known for their unique and creative imagination and storytelling.
November 14, 2025 at 6:58 PM
At the end of the day, Generative A.I. is nothing more than a plagiarism machine. It will never birth the next Dr. Seuss, Jim Henson, David Lynch or any other artist known for their unique and creative imagination and storytelling.
#TFW you get a piece of (fairly simple) regex to work first time, without even having to Google it.
This is me. Still. Every time. 😄
This is me. Still. Every time. 😄
a man in a suit and tie is running away from a man in a black shirt
Alt: Soccer manager, Jose Mourinho does his rather iconic overly enthusiastic celebration when his team (Real Madrid at the time) scores a late winner. Despite wearing a smart suit, he knee-slides onto the pitch fist pumping
media.tenor.com
November 14, 2025 at 3:25 PM
#TFW you get a piece of (fairly simple) regex to work first time, without even having to Google it.
This is me. Still. Every time. 😄
This is me. Still. Every time. 😄
November 14, 2025 at 8:49 AM
Reposted by Andrew Optimisey
When I read @joshtaylor.bsky.social's story on the misinformation driving laws in Google, I kind of got stuck in trying to work out how many sites were running the info.
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Australian sites part of a misinformation effort breaking search – Pickr
A concentrated effort to affect search means Google is amplifying lies and misinformation online unwittingly. What's going on?
www.pickr.com.au
November 12, 2025 at 8:12 AM
When I read @joshtaylor.bsky.social's story on the misinformation driving laws in Google, I kind of got stuck in trying to work out how many sites were running the info.
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Cost of #SEO tools like SEMrush and Ahrefs going up whilst your budget goes down?
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
SE Ranking — Robust SEO Software for Every Major Task
SE Ranking is a trusted SEO software offering accurate data, intuitive dashboards, and hassle-free reporting at an affordable price. All to tackle any SEO challenge.
seranking.com
November 11, 2025 at 2:12 PM
Cost of #SEO tools like SEMrush and Ahrefs going up whilst your budget goes down?
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
"Judith Barker, the CPCA's executive director for place and connectivity, told the council no "commercial model" could support the plans."
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
Cambridgeshire and Peterborough publicly-run bus services delayed
Franchised services were expected to start in late 2027 but funding issues are causing a delay.
www.bbc.co.uk
November 10, 2025 at 7:13 PM
"Judith Barker, the CPCA's executive director for place and connectivity, told the council no "commercial model" could support the plans."
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
This.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Watched Guillermo del Toro’s Frankenstein last night: a sumptuous, melodramatic, unflinching adaptation that captures the spirit of the book better than any other version I’ve seen, while also making the story contemporary. Still love Boris Karloff, but this is the one
November 9, 2025 at 4:54 PM
This.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Reposted by Andrew Optimisey
ICYMI, we released the 2026 Local Search Ranking Factors yesterday. Tons of new insights and takeaways. This is the Local SEO bible. Read it below!
Whitespark's Official 2026 Local Search Ranking Factors Report: Your ultimate guide to local SEO success in 2026!
Find out what really impacts local search rankings in 2026 with Whitespark's Local Search Ranking Factors report. 47 top local SEO experts weigh in on what's driving real local search rankings today.
whitespark.ca
November 7, 2025 at 4:21 PM
ICYMI, we released the 2026 Local Search Ranking Factors yesterday. Tons of new insights and takeaways. This is the Local SEO bible. Read it below!
Reposted by Andrew Optimisey
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
November 6, 2025 at 8:00 AM
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
SEO friends. Is there a tool/system to help with checking masses of redirect rules?
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
Kicker Football GIF
Alt: An American Footballer kicks a ball off a tee, into the groin of a well-dressed man on the phone, standing in the doorway of a fancy house
media.tenor.com
November 6, 2025 at 9:23 AM
SEO friends. Is there a tool/system to help with checking masses of redirect rules?
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
Part 393 of 🔥🔥🔥 "THIS IS FINE!!!" 🔥🔥🔥
Grok and Google Lens AI overviews have been claiming that fake imagery shows the Huntingdon train attack.
Grok told users one AI-generated image, of an injured man lying in a carriage, “appears to be a genuine photo”.
Our fact check 👇
Grok told users one AI-generated image, of an injured man lying in a carriage, “appears to be a genuine photo”.
Our fact check 👇
Grok and Google Lens AI overviews claim fake imagery shows Huntingdon train attack – Full Fact
Grok told users one AI-generated image “appears to be a genuine photo”, while a Google Lens AI overview linked a video which does not show real footage of the incident to Saturday’s stabbings.
fullfact.org
November 6, 2025 at 9:04 AM
Part 393 of 🔥🔥🔥 "THIS IS FINE!!!" 🔥🔥🔥
Bloody hell: apnews.com/article/fifa...
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Infantino says 'you will see' at World Cup draw if Trump receives new FIFA peace prize
FIFA has announced the creation of a peace prize, which it plans to award for the first time at the World Cup draw on Dec. 5 in Washington.
apnews.com
November 6, 2025 at 7:54 AM
Bloody hell: apnews.com/article/fifa...
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
This is a pretty crazy read: julianajackson.substack.com/p/chatgpt-sc...
I accidentally became a ChatGPT surveillance node
Here we go again. The irony is not lost on me.
julianajackson.substack.com
November 5, 2025 at 2:25 PM
This is a pretty crazy read: julianajackson.substack.com/p/chatgpt-sc...
Reposted by Andrew Optimisey
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
November 4, 2025 at 2:15 PM
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
Reposted by Andrew Optimisey
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
November 3, 2025 at 9:42 AM
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)