Parker Butler
@parkerbutler.bsky.social
10K followers 410 following 34 posts
Democracy and digital strategy. Former director of @KamalaHQ https://linktr.ee/parkerpbutler
Posts Media Videos Starter Packs
parkerbutler.bsky.social
Last year, CNN ran a “fact check” of Kamala HQ that claimed we were lying for saying Trump’s plan is Project 2025.

Now Trump is outright admitting it’s his plan.

Legacy media failed the country.
Reposted by Parker Butler
teamtalaricohq.bsky.social
James Talarico: I honestly think that young people are going to be the ones to lead us out of this. There is something brewing out there. People are hungry for something bigger and deeper
Reposted by Parker Butler
couriernewsroom.bsky.social
How are Gavin Newsom, Zohran Mamdani, and Kamala Harris all connected? Guest authors @parkerbutler.bsky.social and Lauren Kapp take a look in today's edition of FWIW.
One thing Gavin Newsom, Zohran Mamdani, and Kamala Harris have in common
And what other Democrats can learn from their online vitality
www.fwiw.news
parkerbutler.bsky.social
Democrats at all levels would benefit by not assuming that normal people care what you have to say by default.

Everything you post should be designed to *earn* attention
parkerbutler.bsky.social
The social media strategies behind Brat Summer, Mamdani-mania, and Newsom trollery have more in common than you might think.

Wrote about the internet and attention: www.fwiw.news/p/one-thing-...
parkerbutler.bsky.social
She was right. The campaign was right.

It’s worth pointing this out. Not to have an “I told you so” moment, but so we can learn to believe people when they tell you that things are going to be really, really bad if you elect the guy who promises to do really, really bad things.
@KamalaHQ: “Vice President Harris: Trump calls Americans who disagree with him ‘the enemy within.’ He says that he would use the American military to go after American citizens. This is why Trump’s top general Mark Milley has called Trump ‘fascist to the core.’ Trump is increasingly unstable, unhinged, and will stop at nothing to claim unchecked power for himself”
parkerbutler.bsky.social
When we posted this last year, MAGA called us “fear mongers” and “liars”

Now it’s happening and MAGA is clapping like seals
parkerbutler.bsky.social
Today was the last jobs report you can trust under this administration.

And it shows the weakest jobs market since the last recession.
parkerbutler.bsky.social
The White House’s digital strategy is unoriginal AI slop that’s almost as tacky, hateful, and poisonous as their boss is.

It’s bad and they should feel bad.
NBC News: Trump administration leans in on memes, AI and MAGA messaging online
Parker Butler, who ran the @KamalaHQ accounts as the director of digital rapid response for the Biden-turned-Harris 2024 presidential campaign, described what the White House is doing online as “trolling for the sake of trolling.”

“They are just basically throwing toxic sludge out there and trying to gin up people’s reactions,” Butler said. “And they call that a digital strategy.”
parkerbutler.bsky.social
The messaging fight on this bill is just starting.

Yes, MAGA owns every death resulting from this bill. Yes, most people on this website know this. But the information environment is *very* broken.

Communicating this to the voters we need is going to take smart, relentless tactics
Reposted by Parker Butler
kylewilsontharp.bsky.social
👀 Lots in this week's newsletter, including a guest post from @parkerbutler.bsky.social + Lauren Kapp, Gov. Whitmer defends trans rights on a viral Tiktok show, Zohran's surprisingly old school media mix, + more... 👇

www.chaoticera.news/p/opinion-zo...
Opinion: Zohran Mamdani is throwing Democrats a lifeline. Will they take it?
The Gen Z staffers behind @KamalaHQ say Democrats can win back voters by embracing digital savvy.
www.chaoticera.news
parkerbutler.bsky.social
Democrats are a big tent party -- that’s a good thing!

But part of being a big tent is being willing to learn from each other.
parkerbutler.bsky.social
One reason Democratic campaigns often struggle with authenticity is that many communications strategies are still designed for the media environment of 20 years ago.
parkerbutler.bsky.social
This from @ezraklein.bsky.social and @chrislhayes.bsky.social is exactly right. You can’t just throw wads of cash to reach voters in the attention economy

Dems must recruit for, invest in, and empower creative digital talent. There’s no shortcut around that
parkerbutler.bsky.social
Mamdani ran a campaign that embraced the internet, went everywhere, and took risks.

It was a breath of fresh air that contrasted to the traditional Dem playbook that’s grown stale with voters. Campaigns everywhere should take note
parkerbutler.bsky.social
Just so we’re all following

1) Elon spends ~$300M to elect Trump

2) Trump gives him the federal government

3) Elon guts the agencies that regulate his companies

4) Trump holds an infomercial for Elon’s cars on the White House lawn

5) Elon gives Trump another $100M
parkerbutler.bsky.social
Since this tweet, the Dow is down, the Nasdaq is down, and the S&P 500 is down.

Grocery prices are up and thousands of Americans have lost their jobs.
@realdonaldtrump on 1/25: “THE GOLDEN AGE OF AMERICA BEGINS RIGHT NOW”
parkerbutler.bsky.social
There’s been a lot written about how evil they are, but lest we forget that they are also just really, really stupid
parkerbutler.bsky.social
Two of the most successful viral moments from elected Dems in the past couple days involve calling Elon a “dick boss” and calling Trump’s Deputy Chief “stupid.”

There is a huge appetite among voters to see Democrats get in the mud and bring the fight to this admin. Lean into it.
parkerbutler.bsky.social
Trump before the election: “When I win, I will immediately bring prices down starting on day one.”

Trump tonight: “Inflation is back.”
parkerbutler.bsky.social
The idea that the grassroots anti-Trump resistance is “demoralized” or “depressed” has been overstated.

You may not see it on Musk’s Twitter, but protests are growing and liberal engagement on more “normie” platforms like Facebook has been skyrocketing since January 20th.
mattiewilsondc.bsky.social
Protest in D.C. near the Capitol: #50501 #50501protests #TrumpMuskProtest
parkerbutler.bsky.social
During the campaign, Trump promised to “end inflation” starting “on day one.”

Now he’s saying his tariffs are going to raise prices and cause Americans “pain.”