Paula J
paulajohns.bsky.social
Paula J
@paulajohns.bsky.social
Tech industry-focused PR founder, #B2B brand-builder & storyteller. I love travel, sports, dogs, and most of all, my family.
Research shows that brand & trust in #B2B are more pivotal than ever. #ForbesAgency shares why the culture you build within your own org is the starting point for gaining trust with customers, partners, investors & other stakeholders. Three tips for success: www.forbes.com/councils/for...
Council Post: Trust And Culture: The New Drivers Of B2B Success
Brand and trust have never been more pivotal in the business-to-business sector.
www.forbes.com
January 15, 2025 at 6:14 PM
As the growth of CTV skyrockets, one of the most essential strategies for #CTVadvertising success is effective audience building. Check out these tips from @outwardmedia.bsky.social:
🚀 With skyrocketing growth & superior targeting, 🎯 #CTV is capturing both attention & #adspend. Here’s how #B2B marketers can leverage #CTVadvertising for success using effective #audiencebuilding. 💭🙌

outwardmedia.com/show-blog/513
January 6, 2025 at 6:29 PM