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Potential Energy Coalition @pe-coalition.bsky.social · 13d

Our CEO, John Marshall, spoke with @jefftheyoung.bsky.social at @newsweek.com on how the data shows greenhushing could be bad for business: www.newsweek.com/why-corporat...

Why the corporate greenhushing trend on climate could be bad for business

Many corporations are shying away from public communication about climate plans. But some marketing and sustainability experts say they're making a mistake.

www.newsweek.com

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Potential Energy Coalition @pe-coalition.bsky.social · 13d

CEOs should feel confident that talking about climate change does not alienate their investors, customers or employees. In fact, when companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them and speak well of them.

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Potential Energy Coalition @pe-coalition.bsky.social · 14d

Thank you @chasecain.bsky.social at @nbcnews.com, @cathmckenna.bsky.social at Climate and Nature Solutions, @mindylubber.bsky.social at @ceresorg.bsky.social, and Maria Mendiluce at @wemeanbusiness.bsky.social for joining us as speakers for this session.

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Potential Energy Coalition @pe-coalition.bsky.social · 14d

This week our CEO John Marshall spoke at @climategroup.bsky.social Hub Live on the growing trend of climate hushing and how speaking up with more compelling and resonant narratives that tie climate change to people’s everyday lives can significantly grow support for climate solutions.

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Potential Energy Coalition @pe-coalition.bsky.social · 14d

It moves climate change from an abstract, value-based concept to something with material consequences that is impacting people’s lives and wallets today.

Watch the full interview recording here: m.youtube.com/watch?v=pJQN...

#ClimateWeek

View From the Top with Potential Energy Coalition

YouTube video by Axios

m.youtube.com

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Potential Energy Coalition @pe-coalition.bsky.social · 14d

Our CEO John Marshall spoke with Nicholas Johnston on stage at @axios.com House Climate Week on how linking the insurance crisis and climate change is one of the most effective messages for growing support for climate solutions.

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Potential Energy Coalition @pe-coalition.bsky.social · 14d

Destructive weather is causing a crisis in the insurance industry. Rates are going up, insurers are pulling out of areas because of climate change, and people are scared their town could be the next devastated by a climate disaster with no insurance lifeline.

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Reposted by Potential Energy Coalition

Catherine McKenna @cathmckenna.bsky.social · 15d

On stage with @pe-coalition.bsky.social, @mindylubber.bsky.social, @wemeanbusiness.bsky.social & @chasecain.bsky.social—reminded me that consistency beats complacency.

When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC

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Potential Energy Coalition @pe-coalition.bsky.social · 20d

Claim your complimentary pass to the event here: www.thenestclimatecampus.com/register

#ClimateWeekNYC

The Nest Climate Campus | Registration

Register to join the Largest US Climate Event this September 23 - 25, 2025, where we'll gather to accelerate climate solutions during Climate Week NYC.

www.thenestclimatecampus.com

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Potential Energy Coalition @pe-coalition.bsky.social · 20d

Our President Eric Asche will have a conversation with @annatcd.bsky.social at The Cool Down at @nestclimatecampus.bsky.social on Thursday, 9/25 at the Javits Center North for best practices on how brands should be talking about climate change.

The Nest Climate Campus | Registration

Register to join the Largest US Climate Event this September 23 - 25, 2025, where we'll gather to accelerate climate solutions during Climate Week NYC.

www.thenestclimatecampus.com

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Potential Energy Coalition @pe-coalition.bsky.social · 20d

In a polarized environment, many companies are questioning if and how to talk about climate. Our research shows that climate is a positive message for brands for reaching consumers and investors and can come with financial and reputational benefits, if the right messaging is used

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Potential Energy Coalition @pe-coalition.bsky.social · Sep 5

For more data-backed climate messaging insights and surprising findings that counter common beliefs, subscribe to our That's Interesting newsletter: potentialenergycoalition.org/insights/

Climate communication research insights, guides and reports

Potential Energy’s research has proven that the right framing and messages can be the crucial difference-maker in moving people to support climate solutions.

potentialenergycoalition.org

Potential Energy Coalition @pe-coalition.bsky.social · Sep 5

Are adaptation conversations a moral hazard or a messaging gateway for climate communicators?

#ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!

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Potential Energy Coalition @pe-coalition.bsky.social · Sep 4

After extreme weather events, people are actively looking for answers, so it’s important to help people connect the dots between climate change and extreme weather and shift focus to climate solutions and disaster preparation that can #ProtectWhatWeLove

Grist @grist.org · Aug 18

After the Texas floods, when is the right time to ask what went wrong?

The rare window to ask tough questions opens after a disaster. Too often, it closes before accurate answers can emerge.

grist.org/extreme-weat...

#TX #Texas #Climate #Floods #Politics #Policy

After the Texas floods, when is the right time to ask what went wrong?

The rare window to ask tough questions opens after a disaster. Too often, it closes before accurate answers can emerge.

grist.org

Potential Energy Coalition @pe-coalition.bsky.social · Aug 11

Thanks @waverleystreet.bsky.social for connecting with our team on our work and the narratives that are most effective for building public demand for climate solutions. www.waverleystreet.org/stories/is-l...

Is love the most powerful climate message?

How Potential Energy Coalition uncovered a critical insight that could unite us all.

www.waverleystreet.org

Potential Energy Coalition @pe-coalition.bsky.social · Aug 11

Our research revealed a universal truth: the most motivating climate message isn’t about green jobs or innovation. The idea that actually moves the needle and sparks action is about protecting what we love, especially our children and future generations.

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Reposted by Potential Energy Coalition

Yale Program on Climate Change Communication @yaleclimatecomm.bsky.social · Jul 9

Watch @hankgreen.bsky.social explain why YPCCC data visualizations are so important: m.youtube.com/watch?v=mvtE...

This Graph Changed My Life

YouTube video by vlogbrothers

m.youtube.com

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Potential Energy Coalition @pe-coalition.bsky.social · Jul 1

Misinformation is a pervasive problem and daunting obstacle to building support for climate solutions. Our CEO, John Marshall, will be speaking at #AspenIdeasClimate in Chicago on July 22 on how to counter the spread of climate misinformation to gain the support we need. @aspenideas.bsky.social

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Reposted by Potential Energy Coalition

Ran Boydell @ranboydell.bsky.social · Jun 28

'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall @pe-coalition.bsky.social @cleaninguppod.bsky.social

'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

Who are the merchants of doubt and how can their narrative be countered? How much money does it cost to get someone to take action on climate change? This week on C…

www.cleaningup.live

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Reposted by Potential Energy Coalition

Climate Science Breakthrough @climatescibreak.bsky.social · Jun 26

According to @pe-coalition.bsky.social research in the US, climate messaging during extreme weather is hugely effective:

potentialenergycoalition.org/case-study/u...

Unnatural disasters: connecting the dots on extreme weather - Potential Energy Coalition

Climate change is making extreme weather more common - but many people still don’t make the connection between planet-warming pollution and the increase in deadly storms, droughts, fires, and floods.

potentialenergycoalition.org

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Reposted by Potential Energy Coalition

ClimateVoice @climatevoice.bsky.social · Jun 12

NEW #ClimateVoices interview with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition (@pe-coalition.bsky.social).

🔗 Short Q&A: www.linkedin.com/pulse/climat...

ClimateVoices Featuring Jessica Lu

In this issue, I’m pleased to be talking with Jessica Lu, Associate Director of Strategy and Analytics at Potential Energy Coalition. She leads teams that execute hundreds of message tests and focus g...

www.linkedin.com

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Potential Energy Coalition @pe-coalition.bsky.social · Jun 11

Now is not the time for businesses to be quiet about climate. Great @hbr.org article that mentions Potential Energy’s research on how corporate climate initiatives should be framed as a commonsense strategy for reducing business risks: hbr.org/2025/06/its-...

It’s Time to Update How Your Company Talks About Sustainability

Businesses face increasing political pushback and legal threats against their environmental and social initiatives, leading many to under-communicate or shut down sustainability efforts. However, sile...

hbr.org

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Potential Energy Coalition @pe-coalition.bsky.social · May 22

John Marshall’s episode on how businesses and leaders can improve their climate messaging: open.spotify.com/episode/2o2V...

Sergio Velasquez-Rose’s episode on how to better engage the public: open.spotify.com/episode/30TK...

Communicating Climate Change LIVE - Part 1

50 Shades of Green: A Climate Group Podcast · Episode

open.spotify.com

Potential Energy Coalition @pe-coalition.bsky.social · May 22

John Marshall, our CEO, and Sergio Velasquez-Rose, Global Head of Strategy, Insights & Analytics, spoke at U.S. Leaders Forum on strategies for improving climate narratives to boost support for climate solutions. Check out their sessions on @climategroup.bsky.social's Fifty Shades of Green podcast:

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Potential Energy Coalition @pe-coalition.bsky.social · Apr 30

Framing climate issues in clear terms is key for keeping readers’ attention. Thanks @azcentral.com for writing about insights our CEO, John Marshall, shared at @sejorg.bsky.social’s #SEJ2025 on how to get people to pay attention to climate news: www.azcentral.com/story/news/l...

Debunking 3 common myths about reader engagement in environmental reporting

Environmental reporters worry that readers are tuning them out because they can't take bad news. That and other myths prove untrue.

www.azcentral.com