I had some say "it feels like January 78th" to me the other day. Feels about right.

10 great projects or 1,000,000 forgettable ones?

The tools have changed. The choice hasn’t.

And who knows, maybe 10 is just the beginning…

But it also gives us superpowers. Modern tools lets us move from idea to thing faster than ever before. Letting us learn, iterate and explore at an unprecedented pace (and with smaller teams)

So that choice my professor laid out? It's even more stark now.

And the more I use AI tools, the harder it hits.

Sure, AI makes it easier than ever to flood the world with 💩 in an instant. There’s no arguing that.

How do you balance this? Do you scale back to get the cost you wan? Do you evaluate the performance at scale and only choose the ones that work at scale? Something altogether different? - Signed, an ad spending newbie.