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PRNEWS
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The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content.
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Vanity Fair and Olivia Nuzzi split—what it means for media credibility in an era of heightened scrutiny.
Instagram’s Carversations bring real talk about online life to the feed.
And discover the social media word that defined 2025.
www.prnewsonline.com/pr-roundup-n...
December 11, 2025 at 11:45 PM
When the promise behind a trusted healthcare brand is questioned, how do you respond? Our latest analysis looks at how companies like Tylenol are handling lawsuits, consumer concern and the emotional toll of crisis.

www.prnewsonline.com/tylenol-and-...
December 9, 2025 at 5:23 PM
🧀 Cheese recall. 🛍️ Black Friday frenzy. ❤️ Holiday PSA that grounds us.
This week’s PR Roundup hits three critical lessons for communicators: crisis transparency, real-time relevance, and purpose-driven narrative. Read more: www.prnewsonline.com/pr-roundup-c...
December 5, 2025 at 8:22 PM
AI is rewriting the rules of trust and discoverability—and communicators need to keep up.

At @muckrack.com Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.

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December 3, 2025 at 9:12 PM
Words have power. On #GivingTuesday, let’s make sure ours uplift — not pity.
Our author argues against the “savior story” ➝ and for narratives that recognize dignity, strength and systemic challenges. Because real change starts with how we tell stories. ✊
www.prnewsonline.com/rethinking-g...
December 2, 2025 at 5:14 PM
🦃 Crisis-comms pros share how to treat Thanksgiving dinner like a PR challenge: set ground rules, prep neutral topics, inject empathy, and redirect when things get heated. Worth a read before the gravy boat comes out.
www.prnewsonline.com/thanksgiving...
November 26, 2025 at 5:09 PM
Clients are starting to ask, “Can we use ChatGPT for this?” — and as PR pros, that question hits at the heart of they we do.

In a new article, Lindsey Bradshaw breaks down eight practical ways to integrate generative AI while defending your strategic value:

🔗 www.prnewsonline.com/what-to-do-w...
November 24, 2025 at 11:02 PM
🚨 PR Check-in:
• A leader calls a reporter “piggy” → warns of eroding media relations.
• Cloudflare’s outage shows how tech failure bleeds into brand risk
• Bluesky is now a must-have channel for brand care. 28% of users say they’ll contact brands there.
www.prnewsonline.com/pr-roundup-p...
November 21, 2025 at 5:53 PM
Your executive’s LinkedIn presence could be stronger.

In our newest piece on PRNEWS, we explore how to this.
www.prnewsonline.com/3-reasons-yo...
November 19, 2025 at 9:38 PM
Join PRNEWS and Morning Consult on Tuesday as we examine its 2025 Fastest Growing Brands report, which includes info about media consumption and Gen Z and which AI tool is most popular. We will be chatting with Bobby Blanchard, report author.
RSVP: buff.ly/TcHKMwZ
November 17, 2025 at 9:45 PM
This week in PR Roundup:
✈️ Airlines under pressure used short, clear alerts to guide stranded travelers.
🎖️ USAA launched Honor Through Action — a multi-channel campaign for veterans and their families.
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November 14, 2025 at 5:47 PM
🇺🇸 On this Veterans Day, we reflect on more than just those who served the nation—we recognize how their stories and the power of strategic communications helped shape the American narrative. buff.ly/EnKSGy5
November 11, 2025 at 5:04 PM
Our contributing writer saw Zohran Mamdani's win coming way back in June 2025...https://www.prnewsonline.com/a-pr-power-play-zohran-mamdanis-mayoral-messaging-masterclass/
November 5, 2025 at 5:14 PM
This week’s #PRRoundup:
💬 A “your mom” moment from the White House press room (yes, really).
📉 CEOs stepping back from the spotlight.
🥤 Capri Sun’s Halloween “trick” you can’t sip your way out of.

PR lessons you’ll actually remember.
Read here 👉 buff.ly/GWRl0KMhttps...
October 31, 2025 at 4:25 PM
And find more Halloween inspiration here: www.prnewsonline.com/halloween-hi...
October 30, 2025 at 6:13 PM
PR in 2025: Where AI Meets Media Relations 🤖🗞️
Journalists, comms pros, and AI tools are reshaping the storytelling landscape together. Our recent workshop, AI-Powered Media Relations, revealed key lessons from newsroom leaders and communicators buff.ly/9R96xC0
October 29, 2025 at 1:49 PM
💡 For communicators: Employee voices, resilience in disruption, and the rise of informal channels all deserve your attention. buff.ly/UMVNwja
October 24, 2025 at 4:13 PM
Division dominates headlines. PR can change the story.
🧩 PR has a critical role amid rising division: to choose humanity over caricature.
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October 22, 2025 at 11:17 PM
AI sentiment tools can miss the mark—and your brand could pay the price.
New on PRNEWS: how AI misreads tone and context.
🔗 www.prnewsonline.com/ai-sentiment...
October 20, 2025 at 11:07 PM
🔍 In a hyper-connected world, personal conduct, creator collaborations, and social trust are top of mind for communicators.
buff.ly/6eL3qAI
October 17, 2025 at 7:51 PM
October 15, 2025 at 10:21 PM
Timely piece for communicators and PR folks regarding the Pentagon Press Policy: www.prnewsonline.com/pentagon-pre...
October 15, 2025 at 10:21 PM
As Hispanic Heritage Month wraps up, it’s a good time to ask: is your crisis plan truly bilingual?

In the latest for PRNEWS, “Crisis in Two Languages,” we look at how proactive bilingual systems can help brands respond faster—and with greater cultural understanding.

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October 15, 2025 at 4:18 PM
This week’s PRNEWS Roundup:

👖 American Eagle’s CMO calls the Sydney Sweeney backlash an opportunity, not a crisis.
🤖 PR pros remain split on AI — tool or threat?
🌾 Land O’Lakes + Getty Images team up to repicture rural America with more authentic visuals.

www.prnewsonline.com/pr-roundup-a...
October 10, 2025 at 3:41 PM
🚨 In this week’s PR Roundup:
• AI “workslop” is piling up — shiny, but shallow.
• Journalists say too many pitches read like a bot wrote them.
• A reminder that authenticity sells: Reading Rainbow’s reboot tapped a viral librarian as host. www.prnewsonline.com/pr-roundup-a...
October 3, 2025 at 9:25 PM