Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
@richarddedor.com
Marketing Executive by day. Dedicated Dad & Husband by night.
VP Marketing @PremierAmerica.com
FMR @vaynermedia.bsky.social, USTA
Speaker, Author, Consultant
See More Resources + Content: dot.cards/richarddedor
VP Marketing @PremierAmerica.com
FMR @vaynermedia.bsky.social, USTA
Speaker, Author, Consultant
See More Resources + Content: dot.cards/richarddedor
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Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Happy Festivus!
it's time we celebrate a Marketing Edition of this ninny-Costanza holiday. (Vote in the story which is top of your list, or comment below. What marketing term, tactic, or strategy needs to go away in 2026?)
richarddedor.substack.com/p/festivus-2...
#Marketing #Costanza #2026Goals
it's time we celebrate a Marketing Edition of this ninny-Costanza holiday. (Vote in the story which is top of your list, or comment below. What marketing term, tactic, or strategy needs to go away in 2026?)
richarddedor.substack.com/p/festivus-2...
#Marketing #Costanza #2026Goals
Festivus: 2025 Marketing Edition
All the marketing things that need to go away in 2026.
richarddedor.substack.com
December 23, 2025 at 2:19 PM
Happy Festivus!
it's time we celebrate a Marketing Edition of this ninny-Costanza holiday. (Vote in the story which is top of your list, or comment below. What marketing term, tactic, or strategy needs to go away in 2026?)
richarddedor.substack.com/p/festivus-2...
#Marketing #Costanza #2026Goals
it's time we celebrate a Marketing Edition of this ninny-Costanza holiday. (Vote in the story which is top of your list, or comment below. What marketing term, tactic, or strategy needs to go away in 2026?)
richarddedor.substack.com/p/festivus-2...
#Marketing #Costanza #2026Goals
I loved reading Fellow Travelers. It's painful and raw, set in 1950s America where gay relationships were under attack by McCarthy (ring a bell?).
It's vibrant & makes you feel like you are the one sneaking around looking over your shoulder.
versolalucebooks.substack.com/p/fellow-tra... #Books
It's vibrant & makes you feel like you are the one sneaking around looking over your shoulder.
versolalucebooks.substack.com/p/fellow-tra... #Books
Fellow Travelers (by Thomas Mallon)
Is is really love if it is just one direction?
versolalucebooks.substack.com
December 19, 2025 at 12:32 AM
I loved reading Fellow Travelers. It's painful and raw, set in 1950s America where gay relationships were under attack by McCarthy (ring a bell?).
It's vibrant & makes you feel like you are the one sneaking around looking over your shoulder.
versolalucebooks.substack.com/p/fellow-tra... #Books
It's vibrant & makes you feel like you are the one sneaking around looking over your shoulder.
versolalucebooks.substack.com/p/fellow-tra... #Books
I’ve made no secret that I strongly dislike NPS scores. Why? There is no evidence it drives business.
You know what does? Empathy.
3-in-5 consumers say they only engage with companies that demonstrate genuine care.
What do you care about?
You know what does? Empathy.
3-in-5 consumers say they only engage with companies that demonstrate genuine care.
What do you care about?
December 18, 2025 at 10:59 PM
I’ve made no secret that I strongly dislike NPS scores. Why? There is no evidence it drives business.
You know what does? Empathy.
3-in-5 consumers say they only engage with companies that demonstrate genuine care.
What do you care about?
You know what does? Empathy.
3-in-5 consumers say they only engage with companies that demonstrate genuine care.
What do you care about?
Does Empathy have value?
According to a recent survey, 3/5 consumers say they only engage with companies that demonstrate genuine care. This supports the reports from earlier 2025 that DEI-enabled companies are performing better than those who cancel.
www.customerexperiencedive.com/news/consume...
According to a recent survey, 3/5 consumers say they only engage with companies that demonstrate genuine care. This supports the reports from earlier 2025 that DEI-enabled companies are performing better than those who cancel.
www.customerexperiencedive.com/news/consume...
Consumers will pay more for empathy
Many consumers feel companies are failing at empathy, and the growing use of AI in customer service likely isn’t helping, a Zurich survey found.
www.customerexperiencedive.com
December 17, 2025 at 7:22 AM
Does Empathy have value?
According to a recent survey, 3/5 consumers say they only engage with companies that demonstrate genuine care. This supports the reports from earlier 2025 that DEI-enabled companies are performing better than those who cancel.
www.customerexperiencedive.com/news/consume...
According to a recent survey, 3/5 consumers say they only engage with companies that demonstrate genuine care. This supports the reports from earlier 2025 that DEI-enabled companies are performing better than those who cancel.
www.customerexperiencedive.com/news/consume...
December 13, 2025 at 4:00 PM
Careers are challenging.
We all have hiccups and pivots.
And my friend @christianrpagan.bsky.social really captured the emotions that come when you leave.
www.christianrpagan.com/blog/the-rea...
#Careers #hr
We all have hiccups and pivots.
And my friend @christianrpagan.bsky.social really captured the emotions that come when you leave.
www.christianrpagan.com/blog/the-rea...
#Careers #hr
The Real Story Behind Employee Loyalty — Christian R. Pagan
Employee loyalty is more than tenure. It is built on relationships, routines, and showing up with integrity. After 14 years at my credit union, leaving for what I thought was a dream job brought gr...
www.christianrpagan.com
December 11, 2025 at 5:20 PM
Careers are challenging.
We all have hiccups and pivots.
And my friend @christianrpagan.bsky.social really captured the emotions that come when you leave.
www.christianrpagan.com/blog/the-rea...
#Careers #hr
We all have hiccups and pivots.
And my friend @christianrpagan.bsky.social really captured the emotions that come when you leave.
www.christianrpagan.com/blog/the-rea...
#Careers #hr
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Your content drives traffic.
But your funnel drives the revenue.
Too many prioritize first and forget about the second.
But your funnel drives the revenue.
Too many prioritize first and forget about the second.
December 11, 2025 at 5:58 AM
Your content drives traffic.
But your funnel drives the revenue.
Too many prioritize first and forget about the second.
But your funnel drives the revenue.
Too many prioritize first and forget about the second.
Are you willing to pay more for empathy?
www.customerexperiencedive.com/news/consume...
#CustomerExperience #marketing #branding
www.customerexperiencedive.com/news/consume...
#CustomerExperience #marketing #branding
Consumers will pay more for empathy
Many consumers feel companies are failing at empathy, and the growing use of AI in customer service likely isn’t helping, a Zurich survey found.
www.customerexperiencedive.com
December 11, 2025 at 6:13 AM
Are you willing to pay more for empathy?
www.customerexperiencedive.com/news/consume...
#CustomerExperience #marketing #branding
www.customerexperiencedive.com/news/consume...
#CustomerExperience #marketing #branding
Check out John - a marketing ops leader - from Iowa, leading the charge to embrace #AI and #Agile thinking in marketing.
richarddedor.substack.com/p/in-focus-j...
richarddedor.substack.com/p/in-focus-j...
In Focus: John Wiedenheft
The versatile John Widenheft has spent nearly 15 years in the financial services sector, leading digital transformation efforts and embracing Agile for Marketing.
richarddedor.substack.com
December 11, 2025 at 5:59 AM
Check out John - a marketing ops leader - from Iowa, leading the charge to embrace #AI and #Agile thinking in marketing.
richarddedor.substack.com/p/in-focus-j...
richarddedor.substack.com/p/in-focus-j...
December 6, 2025 at 12:53 AM
Marketing is not an exercise in creativity and trying new things.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
December 5, 2025 at 1:30 PM
Marketing is not an exercise in creativity and trying new things.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
My Spotify Wrapped proved my year was all about hope, inclusion, and fighting for love and freedom.
#spotifywrapped #beyonce #america
#spotifywrapped #beyonce #america
December 4, 2025 at 3:14 PM
My Spotify Wrapped proved my year was all about hope, inclusion, and fighting for love and freedom.
#spotifywrapped #beyonce #america
#spotifywrapped #beyonce #america
Is Chime losing ground?
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
Why has Chime's market cap fallen 50% since its IPO? - GL Insight
Chime's revenue has grown since its IPO, but investors are unconvinced and the company's share price has taken a beating, falling 50% since the June market debut.
www.glinsight.com
December 3, 2025 at 5:21 AM
Is Chime losing ground?
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
Easy, wins.
Carvana? Same thing.
Carvana? Same thing.
You don’t always need to have the best product.
But you must have the best solution.
Here’s an example:
Starbucks doesn’t make the best coffee.
But if you want a fast and easy cup, there’s no one better.
But you must have the best solution.
Here’s an example:
Starbucks doesn’t make the best coffee.
But if you want a fast and easy cup, there’s no one better.
November 29, 2025 at 4:44 PM
Easy, wins.
Carvana? Same thing.
Carvana? Same thing.
I feel this LinkedIn post in my #Marketing bones. We do everything. GTM, Product Development, Crisis, Content, MQLs, leads, support sales, dashboards, design, etc. Over time, we have moved to a place where we don't do much at a high level.
www.linkedin.com/pulse/did-ma...
www.linkedin.com/pulse/did-ma...
Did Marketing Lose its Magic? And can AI help get it back?
Marketing was never meant to feel this heavy. Or this boring.
www.linkedin.com
November 29, 2025 at 5:09 AM
I feel this LinkedIn post in my #Marketing bones. We do everything. GTM, Product Development, Crisis, Content, MQLs, leads, support sales, dashboards, design, etc. Over time, we have moved to a place where we don't do much at a high level.
www.linkedin.com/pulse/did-ma...
www.linkedin.com/pulse/did-ma...
What’s frustrating about #ai, is people who pull out their phones, regurgitate an answer, and think they are a genius. No, you can type. You don’t know what you just read to me.
November 24, 2025 at 3:51 PM
What’s frustrating about #ai, is people who pull out their phones, regurgitate an answer, and think they are a genius. No, you can type. You don’t know what you just read to me.
Marketers: how focused are you on the funnels vs. just trying to survive? #marketing #business
November 23, 2025 at 4:09 PM
Marketers: how focused are you on the funnels vs. just trying to survive? #marketing #business
Is the marketing funnel dead?
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
The Funnel Issue
Weekend Reading (November 21, 2025): Is the funnel dead or not? We've been taught in marketing school to build a standard lead funnel, but is it dead?
open.substack.com
November 22, 2025 at 1:13 PM
Is the marketing funnel dead?
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
I still think this is a winner...
Want a game changer for Costco?
Have a booth selling the hot dogs and soda (nothing else) at the gas line.
I would buy one every time.
#marketing #business #shopping
Have a booth selling the hot dogs and soda (nothing else) at the gas line.
I would buy one every time.
#marketing #business #shopping
November 15, 2025 at 11:41 PM
I still think this is a winner...
Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
November 14, 2025 at 12:07 AM
Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology
techcrunch.com/2025/11/05/m...
techcrunch.com/2025/11/05/m...
Millions to receive free electricity in 2026 thanks to Australia’s solar boom | TechCrunch
Australia now has so much solar power that the government will require utilities to sell customers free electricity for three hours per day.
techcrunch.com
November 13, 2025 at 5:23 AM
Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology
techcrunch.com/2025/11/05/m...
techcrunch.com/2025/11/05/m...
Recommendation: Use Public for your fun stock trading. It's easy, trustworthy, and helps you plan for the dividends you're going to get!
Use my referral link: public.com/user-referra...
Use my referral link: public.com/user-referra...
User Referral
public.com
November 12, 2025 at 5:14 AM
Recommendation: Use Public for your fun stock trading. It's easy, trustworthy, and helps you plan for the dividends you're going to get!
Use my referral link: public.com/user-referra...
Use my referral link: public.com/user-referra...
Love this tip from #CX expert, Brittany Hodek:
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
November 11, 2025 at 3:31 PM
Love this tip from #CX expert, Brittany Hodek:
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Justices decline case seeking to overturn landmark same-sex marriage ruling
Justices decline case seeking to overturn landmark same-sex marriage ruling
The high court turned down a petition from Kim Davis, a former county clerk in Kentucky who objected on religious grounds to issuing marriage licenses to same-sex couples.
dlvr.it
November 10, 2025 at 2:46 PM
Justices decline case seeking to overturn landmark same-sex marriage ruling
In our digital-first world, print is often an afterthought.
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
Print Marketing Isn't Dead. Your Strategy Is.
Why does direct mail still work? Because you have to touch it. You see it. And then you have to decide to toss it out.
richarddedor.substack.com
November 7, 2025 at 2:11 PM
In our digital-first world, print is often an afterthought.
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail