Robert West
@robertjwest.bsky.social
2K followers 600 following 57 posts
Based at UCL. Researching tobacco use, human motivation and application of AI to behavioural science. Co-founder of Behaviour Change Wheel and COM-B model.
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Reposted by Robert West
jgitchell.bsky.social
Bigly recommend listening to the Unlocking Behaviour Change 'cast from #JamieWest (not sure of his blewski handle) and @robertjwest.bsky.social.

Lots of info and insight, entertainingly and efficiently conveyed.

#ChickenSexing

youtu.be/J0y2Bo4glfk?...
Unlocking Behaviour Change Podcast Episode 20: Notice the difference!
YouTube video by Unlocking Behaviour Change
youtu.be
Reposted by Robert West
danielkotz.bsky.social
Robert West explaining the use of ontologies to support research on #nicotine and #tobacco use at the SRNT-E conference addictovocab.org @robertjwest.bsky.social
Reposted by Robert West
shayonislynn.bsky.social
#BehaviouralScience is not always about nudging. The authors @susanmichie.bsky.social @robertjwest.bsky.social argue "tackling the challenges facing humanity requires a collective, capacity-building approach" that boosts competences, opportunities, & motivations for individuals to act together.
Moving from nudging to boosting: empowering behaviour change to address global challenges | Behavioural Public Policy | Cambridge Core
Moving from nudging to boosting: empowering behaviour change to address global challenges
www.cambridge.org
Reposted by Robert West
drsarahejackson.bsky.social
Our new paper provides up-to-date evidence on cigarette consumption across Great Britain.

🟡~28.6 billion cigarettes are smoked each year.

🟡There are persistent disparities across socioeconomic groups, regions, and nations.

academic.oup.com/ntr/advance-... @ntrjournal.bsky.social
robertjwest.bsky.social
Just released a new episode of the Unlocking Behaviour Change podcast. This series is tackling decision-making and this episode is all about the importance of the way that decisions are 'framed' (e.g., Shall I do X or not? which of X, Y or Z shall I choose?) www.podbean.com/ep/pb-rdhpx-...
Understanding decision ‘framing’: asking the right question
Where’s the best place to go on holiday? What should I do with my life? Why is the way we frame decisions so vital? In this episode, we continue unpacking the FACET framework, focusing on F: Frame. We...
www.podbean.com
robertjwest.bsky.social
I've just launched the latest episode in the Unlocking Behaviour Change podcast series, and it is the very first public airing of a new general framework for understanding and analysing real-world decisions - called FACET. So do check it out and leave comments. www.podbean.com/ep/pb-tgudh-...
Introducing FACET: A framework for understanding and analysing real-world decision-making
This episode introduces a new framework for understanding and analysing decision-making. It is the first public airing of this framework - so quite a big deal!! FACET stands for Frame (the way we appr...
www.podbean.com
robertjwest.bsky.social
The Human Behaviour Change Project 'Prediction Tool' has just had a revamp. It uses interpretable machine learning applied to rich ontologised data extracted from ~500 RCTs to predict smoking cessation outcomes in novel scenarios. Here's a link to a video about the tool youtu.be/fUvfXmeZhnM
Instructions on how to use the HBCP Prediction Tool
YouTube video by Human Behaviour Change Project
youtu.be
Reposted by Robert West
hbcproject.bsky.social
Can't wait for the launch of APRICOT? 🍑

We got you covered: Here, Robert West is introducing himself and giving you a small peak into what he will be speaking about at the launch.

Don't forget to register:
🗓️ 17 June 2025
⏰ 3:30 PM (UK Time)
🎥 Online
👉 Register now: ucl.zoom.us/webinar/regi...
robertjwest.bsky.social
Just posted the 3rd podcast in the Unlocking Behaviour Change series. This first series of podcasts is being done while Jamie West and I finalise our new book on decision making, so comments are very welcome ... here's a link to the podcast www.podbean.com/ep/pb-yavwn-...
Hot and cool decisions & much more!
What are hot and cold decisions? How important is it to appreciate when decisions are reversible? In an uncertain world, sometimes we have to get on and make a decision and then make it work. Join Rob...
www.podbean.com
Reposted by Robert West
ucl-cbc.bsky.social
🧠 Bonus for early birds!
Register early for the BCTO training and get first access to a free workshop with Prof @robertjwest.bsky.social on the CACTISS Tool - a practical, step-by-step method to identify aspects of capability, opportunity & motivation to target - and how to use it to select BCTs.
Reposted by Robert West
ucl-cbc.bsky.social
We also have the last few places remaining on our Principles & Practice of Systems Mapping course on 3 July!
🔗https://www.ucl.ac.uk/behaviour-change/advanced-modules-behaviour-change
@viviantonop.bsky.social @robertjwest.bsky.social
Reposted by Robert West
ucl-cbc.bsky.social
Looking for other advanced training? On 1 July join Prof @robertjwest.bsky.social for an in-depth guide to decision-making and motivation, with plenty of time for discussion and interactivity.
🔗https://www.ucl.ac.uk/behaviour-change/advanced-modules-behaviour-change
Reposted by Robert West
arc-mpib.bsky.social
A reply to a reply.

Ralph Hertwig @susanmichie.bsky.social @robertjwest.bsky.social & Stephen Reicher respond to a commentary from Luc Bovens on their BPP paper.

doi.org/10.1017/bpp....
Reposted by Robert West
ucl-cbc.bsky.social
🚨 New article on 'Moving from nudging to boosting: empowering behaviour change to address global challenges' by Ralph Hertwig, @susanmichie.bsky.social, @robertjwest.bsky.social & Stephen Reicher.
🔗You can read it here: www.cambridge.org/core/journal...
Quote from article: "the widely adopted 'nudge' approach epitomizes an individualistic, deficit model of human cognition and motivation...we argue that tackling the challenges facing humanity requires a collective, capacity-building approach – one that boosts the competences, opportunities, and motivations of individuals to act together.
robertjwest.bsky.social
Here is a short video about Long COVID - something we all need to be aware of as it is devasting people's lives and is a very good reason why we should normalise perfectly reasonable precautions against airborne viruses. youtu.be/mqIxyammvXE?...
LONG COVID 'HIJACK' DAY 2024
YouTube video by Grant Wakefield
youtu.be
Reposted by Robert West
addictionjournal.bsky.social
New Addiction Audio: Communicating public health research with @drsarahejackson.bsky.social, Martin Jarvis and @robertjwest.bsky.social. Elle Wadsworth talks to 3 generations of tobacco/nicotine researchers about their recent editorial ‘The price of a cigarette: 20 minutes of life?’
Communicating public health research with Sarah Jackson, Martin Jarvis and Robert West | Addiction Audio
The podcast from the journal Addiction
buff.ly
robertjwest.bsky.social
Finally, we have a published version of the paper describing the ontology for capturing information about recipients of interventions. It's out for peer review but open to comments from all interested parties so do have a look and stress test it! wellcomeopenresearch.org/articles/10-...
wellcomeopenresearch.org
robertjwest.bsky.social
We're going to be focusing on using ML to predict intervention outcomes - something that we don't do enough but should be core business for behavioural scientists.
behaviourresuk.bsky.social
We are a week away from the second webinar in our AI in behavioural research series, focusing on Analytical AI, covering its use in classifying knowledge, reasoning, and making predictions from data.
📅 11:30am, 12 March 2025.
Sign up below: us02web.zoom.us/webinar/regi...
A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is
How it can classify knowledge, undertake reasoning and make predictions from data
Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios
Reposted by Robert West
behaviourresuk.bsky.social
We are a week away from the second webinar in our AI in behavioural research series, focusing on Analytical AI, covering its use in classifying knowledge, reasoning, and making predictions from data.
📅 11:30am, 12 March 2025.
Sign up below: us02web.zoom.us/webinar/regi...
A blue and grey slide with the text 'Using Analytic AI to improve Behavioural Research'. Dr Janna Hastings Universities of St. Gallen and Zurich. Professor Susan Michie, University College London and Professor Robert West, University College London' What you'll learn: What analytical AI is
How it can classify knowledge, undertake reasoning and make predictions from data
Understand how ontologies and machine learning can build tools to identify studies relevant to a research question, capture key information, and to use those data to make predictions of outcomes in novel intervention scenarios
Reposted by Robert West
ucl-cbc.bsky.social
The programme for #BCConf2025 is here! 🎉 2 days (2-3 April), 3 inspiring keynotes, 13 panel discussions/symposia, and over 200 projects showcased in oral presentations and posters!
In-person tickets are sold out but you can register to watch online.
👉 Find out more: www.ucl.ac.uk/behaviour-ch...