Shayoni Lynn
@shayonislynn.bsky.social
3.9K followers 270 following 810 posts
CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA
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shayonislynn.bsky.social
Over 1k followers in a week! Thank you to everyone following me 💙 The energy, curiosity, and support on this platform is truly special 🦋

Thanks for engaging with my posts - news, insights, and research from the frontlines of #BehaviouralScience, fighting #Misinformation, and #PR & #Comms practice.
shayonislynn.bsky.social
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.
AI Propaganda factories with language models
AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...
arxiv.org
shayonislynn.bsky.social
Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social

#Misinformation #BehaviouralScience
Inside the everyday Facebook networks where far-right ideas grow
The Guardian spent a year studying an online community trading in anti-immigration sentiment and misinformation. Experts say such spaces can play a role in radicalisation
www.theguardian.com
shayonislynn.bsky.social
How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.
<em>British Journal of Psychology</em> | Wiley Online Library
Climate change is one of the greatest threats to humanity, necessitating immediate action to combat its consequences. Although there is a nearly unanimous scientific consensus that climate change is ....
bpspsychub.onlinelibrary.wiley.com
shayonislynn.bsky.social
Why do people wilfully reject participating in interventions that can improve or save their lives despite noticing it, considering participation, & then deciding against it? The authors address this critical knowledge gap to provide insights on how to improve intervention uptake #BehaviouralScience
The wilful rejection of psychological and behavioural interventions
Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…
www.sciencedirect.com
Reposted by Shayoni Lynn
eliothiggins.bsky.social
Russian disinformation trying extra hard this week, they've unusually deepfaked the audio and video of various European leaders as part of a disinformation campaign targeting Moldovan President Maia Sandu, who has been a regular target of their past activity.
Reposted by Shayoni Lynn
noupside.bsky.social
This is not the first time that supposed “massive uk protest image” with the Arc de Triomphe has gone viral! Right wing influencers shared it earlier in September — Grok misidentified the photo as real in that case IIRC.

A factcheck from last time around: leadstories.com/hoax-alert/2...
shayonislynn.bsky.social
In this scoping review (28 studies), the authors explore how JM/SBs have been applied to design digitally enabled health-related interventions targeting patients and public. They found that JM/SBs rarely used #BehaviouralScience theory and were structured, organised, and presented in diverse ways.
Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review
Solutions to support disease self-management and health-related behavior changes require a deep understanding of patient experiences, needs, and challenges across the care journey. Journey mapping (JM...
pmc.ncbi.nlm.nih.gov
shayonislynn.bsky.social
Can epidemiology models explain how rumours spread? This analysis, using the Great Fear as a case study, provides a quantitative answer to "the unresolved debate between the role of emotions and rationality in explaining its diffusion." #BehaviouralScience
Epidemiology models explain rumour spreading during France’s Great Fear of 1789 - Nature
Epidemiological methods are used to show that the Great Fear of 1789, a series of peasant insurrections in rural revolutionary France, was driven by deliberate political action rather than spontaneous...
www.nature.com
shayonislynn.bsky.social
We must understand how minority views influence majority participation in online discourse. The authors study Republican supporters of childhood vaccines (the majority) and how they react when exposed to an online environment dominated by anti-vax Republicans (the minority) #Misinformation
The Influence of Minority Views on Majority Participation in Online Discourse | Journal of Media Psychology
econtent.hogrefe.com
shayonislynn.bsky.social
"Psychology and #BehaviouralScience play a key role in the development, testing, and implementation of interventions aimed at addressing societal challenges." Then why do
people willfully reject participating in impactful interventions? A good paper on this knowledge gap 👇
The wilful rejection of psychological and behavioural interventions
Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…
www.sciencedirect.com
shayonislynn.bsky.social
How do we measure processes of change in behavioural interventions? Schenk, P.M., @susanmichie.bsky.social et. al. interrogate, and their results highlight the critical importance of operationalising behavioural MoAs to ensure rigorous & valid hypothesis testing #BehaviouralScience
<em>British Journal of Health Psychology</em> | Wiley Online Library
Background Testing mechanisms of action (MoAs) hypothesized to drive behaviour change improves intervention efficacy and allows theoretical propositions to be evaluated, enabling evidence accumulati...
bpspsychub.onlinelibrary.wiley.com
shayonislynn.bsky.social
@profsanderlinden.bsky.social incredibly important and energising work as always 🙏🏻
shayonislynn.bsky.social
How effective is psychological inoculation in improving resilience to vaccine #Misinformation? Introducing Bad Vaxx, a game that "exposes people to weakened doses of manipulation techniques commonly used in vaccine misinformation and to strategies to identify these techniques" - Appel, R.E. et al.
Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation - Scientific Reports
Scientific Reports - Psychological inoculation improves resilience to and reduces willingness to share vaccine misinformation
www.nature.com
shayonislynn.bsky.social
"This study finds evidence that if we deploy LLM assistants in decision-making roles (e.g., purchasing goods, selecting academic submissions) they will implicitly favor LLM-based AI agents and LLM-assisted humans over ordinary humans as trade partners and service providers." #AI
AI–AI bias: Large language models favor communications generated by large language models | PNAS
Are large language models (LLMs) biased in favor of communications produced by LLMs, leading to possible antihuman discrimination? Using a classica...
www.pnas.org
shayonislynn.bsky.social
A new UK House of Commons committee report outlines the harms and challenges arising from social media and Big Tech, with clear recommendations for government - who have two months to respond #Misinformation
Social media, misinformation and harmful algorithms
Report of the Science, Innovation and Technology Committee
publications.parliament.uk
shayonislynn.bsky.social
Does consuming news on social media leave people misinformed? Altay et al. run a preregistered two-wave online field experiment which finds that "while some forms of social media use are harmful, others are beneficial and can be leveraged to foster a well-informed society." #Misinformation
Following news on social media boosts knowledge, belief accuracy and trust - Nature Human Behaviour
Altay et al. show that following the news on social media increases current affairs knowledge, the ability to discern true from false news and trust in the news.
www.nature.com
shayonislynn.bsky.social
#BehaviouralScience is not always about nudging. The authors @susanmichie.bsky.social @robertjwest.bsky.social argue "tackling the challenges facing humanity requires a collective, capacity-building approach" that boosts competences, opportunities, & motivations for individuals to act together.
Moving from nudging to boosting: empowering behaviour change to address global challenges | Behavioural Public Policy | Cambridge Core
Moving from nudging to boosting: empowering behaviour change to address global challenges
www.cambridge.org
shayonislynn.bsky.social
Can we measure belief in climate change with a single item? Across 2 studies, Berger, S., Hauser, D., Lange, A., & @profsanderlinden.bsky.social provide a novel one-item measure of individual differences in belief in climate change #BehaviouralScience
Measuring Belief in Climate Change With a Single Item| Global Environmental Psychology
gep.psychopen.eu