Rob Lennon
@roblennon.bsky.social
17+ years startups. 47x published author. Teaching AI and business frameworks for entrepreneurs + sidehustlers.
Get 10 free AI tools and exclusive content at u.lennonlabs.com/subscribe
Get 10 free AI tools and exclusive content at u.lennonlabs.com/subscribe
tried to explain to a friend that I talk to my personal AI assistant while I'm walking my dog
she couldn't even comprehend
not sure if she thinks I'm crazy or not
she couldn't even comprehend
not sure if she thinks I'm crazy or not
January 20, 2025 at 11:45 AM
tried to explain to a friend that I talk to my personal AI assistant while I'm walking my dog
she couldn't even comprehend
not sure if she thinks I'm crazy or not
she couldn't even comprehend
not sure if she thinks I'm crazy or not
Feedback and testimonials are starting to roll in on AI Lead Magnets.
This has got to be one of my favorites.
"I finally understood the other side of the equation"
This has got to be one of my favorites.
"I finally understood the other side of the equation"
January 9, 2025 at 11:45 AM
Feedback and testimonials are starting to roll in on AI Lead Magnets.
This has got to be one of my favorites.
"I finally understood the other side of the equation"
This has got to be one of my favorites.
"I finally understood the other side of the equation"
biggest mistake: your lead magnets are comprehensive but overwhelming
instead, focus on instant gratification
deliver value in 5 minutes or less
(it takes less time to build a 5-minute lead magnet and your followers actually get through it. win-win)
instead, focus on instant gratification
deliver value in 5 minutes or less
(it takes less time to build a 5-minute lead magnet and your followers actually get through it. win-win)
January 4, 2025 at 7:45 PM
biggest mistake: your lead magnets are comprehensive but overwhelming
instead, focus on instant gratification
deliver value in 5 minutes or less
(it takes less time to build a 5-minute lead magnet and your followers actually get through it. win-win)
instead, focus on instant gratification
deliver value in 5 minutes or less
(it takes less time to build a 5-minute lead magnet and your followers actually get through it. win-win)
sometimes I write my prompts really sloppy on purpose.
here's why:
here's why:
January 4, 2025 at 1:45 PM
sometimes I write my prompts really sloppy on purpose.
here's why:
here's why:
ChatGPT o1 no longer "o1-preview".
If this is the full strength one, on some evals it performed 3x as well as the preview model.
If this is the full strength one, on some evals it performed 3x as well as the preview model.
January 4, 2025 at 11:45 AM
ChatGPT o1 no longer "o1-preview".
If this is the full strength one, on some evals it performed 3x as well as the preview model.
If this is the full strength one, on some evals it performed 3x as well as the preview model.
The 5-Minute Value Challenge:
Your content must deliver actionable value to someone in under 5 minutes
(especially for lead magnets)
Here's why:
Your content must deliver actionable value to someone in under 5 minutes
(especially for lead magnets)
Here's why:
January 3, 2025 at 11:45 AM
The 5-Minute Value Challenge:
Your content must deliver actionable value to someone in under 5 minutes
(especially for lead magnets)
Here's why:
Your content must deliver actionable value to someone in under 5 minutes
(especially for lead magnets)
Here's why:
For your content, strip down complex ideas into easy frameworks.
Because your customers are distracted and disinterested.
Example... Rapid-Results Lead Magnets = correct format + fast + proof
(A quick bookmarkable thread👇)
Because your customers are distracted and disinterested.
Example... Rapid-Results Lead Magnets = correct format + fast + proof
(A quick bookmarkable thread👇)
January 2, 2025 at 1:45 PM
For your content, strip down complex ideas into easy frameworks.
Because your customers are distracted and disinterested.
Example... Rapid-Results Lead Magnets = correct format + fast + proof
(A quick bookmarkable thread👇)
Because your customers are distracted and disinterested.
Example... Rapid-Results Lead Magnets = correct format + fast + proof
(A quick bookmarkable thread👇)
me, trying to be social irl
January 1, 2025 at 7:45 PM
me, trying to be social irl
prepping for doors opening (and closing) next week on AI Lead Magnets.
all I can say is thank you @ericasmyname for creating Launch Content Playbook with me
this stuff used to take me hours and hours and hours.
I wrote all these emails today. 🎉
all I can say is thank you @ericasmyname for creating Launch Content Playbook with me
this stuff used to take me hours and hours and hours.
I wrote all these emails today. 🎉
January 1, 2025 at 1:45 PM
prepping for doors opening (and closing) next week on AI Lead Magnets.
all I can say is thank you @ericasmyname for creating Launch Content Playbook with me
this stuff used to take me hours and hours and hours.
I wrote all these emails today. 🎉
all I can say is thank you @ericasmyname for creating Launch Content Playbook with me
this stuff used to take me hours and hours and hours.
I wrote all these emails today. 🎉
in 2024, I had this on my Lennon Labs landing page.
"Don't risk falling behind"
but AI has raised the stakes
gonna say 2025 is the year of "Don't risk not taking the lead"
"Don't risk falling behind"
but AI has raised the stakes
gonna say 2025 is the year of "Don't risk not taking the lead"
December 31, 2024 at 1:45 PM
in 2024, I had this on my Lennon Labs landing page.
"Don't risk falling behind"
but AI has raised the stakes
gonna say 2025 is the year of "Don't risk not taking the lead"
"Don't risk falling behind"
but AI has raised the stakes
gonna say 2025 is the year of "Don't risk not taking the lead"
once you realize how much AI will do for you
and how it's not even that hard
you just do cool stuff for the thrill and wonderment of it all
and how it's not even that hard
you just do cool stuff for the thrill and wonderment of it all
December 30, 2024 at 7:45 PM
once you realize how much AI will do for you
and how it's not even that hard
you just do cool stuff for the thrill and wonderment of it all
and how it's not even that hard
you just do cool stuff for the thrill and wonderment of it all
email list = future-proofing your business
social media platform are volatile (kind of like the stock market)
impressions can be good one week. bad another. sometimes it's not your fault.
get people on a newsletter/email list and you're in control now
social media platform are volatile (kind of like the stock market)
impressions can be good one week. bad another. sometimes it's not your fault.
get people on a newsletter/email list and you're in control now
December 30, 2024 at 1:45 PM
email list = future-proofing your business
social media platform are volatile (kind of like the stock market)
impressions can be good one week. bad another. sometimes it's not your fault.
get people on a newsletter/email list and you're in control now
social media platform are volatile (kind of like the stock market)
impressions can be good one week. bad another. sometimes it's not your fault.
get people on a newsletter/email list and you're in control now
Copywriting formula to promote your lead magnets:
1- Most people want this desired outcome
2-- But make this common mistake or error
3--- I created a vehicle to overcome the mistake
4---- So you can have this desired outcome
5----- Comment "X" and I'll DM
Never fails
1- Most people want this desired outcome
2-- But make this common mistake or error
3--- I created a vehicle to overcome the mistake
4---- So you can have this desired outcome
5----- Comment "X" and I'll DM
Never fails
December 30, 2024 at 11:45 AM
Copywriting formula to promote your lead magnets:
1- Most people want this desired outcome
2-- But make this common mistake or error
3--- I created a vehicle to overcome the mistake
4---- So you can have this desired outcome
5----- Comment "X" and I'll DM
Never fails
1- Most people want this desired outcome
2-- But make this common mistake or error
3--- I created a vehicle to overcome the mistake
4---- So you can have this desired outcome
5----- Comment "X" and I'll DM
Never fails
the strategy I'm using in my AI Lead Magnets program is all focused on quick wins.
quick wins for you the buyer using the AI tools
quick wins for your lead magnet consumers (5 minutes or less to value)
everybody loves a quick win. instant loyalty builder
quick wins for you the buyer using the AI tools
quick wins for your lead magnet consumers (5 minutes or less to value)
everybody loves a quick win. instant loyalty builder
December 29, 2024 at 7:45 PM
the strategy I'm using in my AI Lead Magnets program is all focused on quick wins.
quick wins for you the buyer using the AI tools
quick wins for your lead magnet consumers (5 minutes or less to value)
everybody loves a quick win. instant loyalty builder
quick wins for you the buyer using the AI tools
quick wins for your lead magnet consumers (5 minutes or less to value)
everybody loves a quick win. instant loyalty builder
just made my own private Dropbox in ~an hour with AI using storage I was already paying for
not even an hour.
mostly I went back to the @lovable_dev AI agent and told it "now take the next most logical step" and then did other stuff while it coded the app for me
too easy
not even an hour.
mostly I went back to the @lovable_dev AI agent and told it "now take the next most logical step" and then did other stuff while it coded the app for me
too easy
December 29, 2024 at 1:45 PM
just made my own private Dropbox in ~an hour with AI using storage I was already paying for
not even an hour.
mostly I went back to the @lovable_dev AI agent and told it "now take the next most logical step" and then did other stuff while it coded the app for me
too easy
not even an hour.
mostly I went back to the @lovable_dev AI agent and told it "now take the next most logical step" and then did other stuff while it coded the app for me
too easy
how to research what people will buy:
best way = just take calls with people who might be your customer. talk to them about what they're working on, what they need help with, etc.
no sales pitch. just chat about their challenges.
the info you get is 👌 and worth 💰💰💰
best way = just take calls with people who might be your customer. talk to them about what they're working on, what they need help with, etc.
no sales pitch. just chat about their challenges.
the info you get is 👌 and worth 💰💰💰
December 29, 2024 at 11:45 AM
how to research what people will buy:
best way = just take calls with people who might be your customer. talk to them about what they're working on, what they need help with, etc.
no sales pitch. just chat about their challenges.
the info you get is 👌 and worth 💰💰💰
best way = just take calls with people who might be your customer. talk to them about what they're working on, what they need help with, etc.
no sales pitch. just chat about their challenges.
the info you get is 👌 and worth 💰💰💰
The one thing I wish someone had told me when I started:
👉 Your email list is everything. EVERYTHING.
I almost had to take a "real job" again because I didn't take this seriously.
Why + how to build a list in weeks not years:
(+ comment for DM link to free guide)
👉 Your email list is everything. EVERYTHING.
I almost had to take a "real job" again because I didn't take this seriously.
Why + how to build a list in weeks not years:
(+ comment for DM link to free guide)
December 28, 2024 at 9:38 PM
The one thing I wish someone had told me when I started:
👉 Your email list is everything. EVERYTHING.
I almost had to take a "real job" again because I didn't take this seriously.
Why + how to build a list in weeks not years:
(+ comment for DM link to free guide)
👉 Your email list is everything. EVERYTHING.
I almost had to take a "real job" again because I didn't take this seriously.
Why + how to build a list in weeks not years:
(+ comment for DM link to free guide)
The rise of so many AI coding assistants is going to slow the rate of adoption of new frameworks.
AI needs data. What was dominant (has the most people asking for help with bugs in various places on the internet) will probably stay dominant in the short term.
e.g. React
AI needs data. What was dominant (has the most people asking for help with bugs in various places on the internet) will probably stay dominant in the short term.
e.g. React
December 25, 2024 at 11:33 PM
The rise of so many AI coding assistants is going to slow the rate of adoption of new frameworks.
AI needs data. What was dominant (has the most people asking for help with bugs in various places on the internet) will probably stay dominant in the short term.
e.g. React
AI needs data. What was dominant (has the most people asking for help with bugs in various places on the internet) will probably stay dominant in the short term.
e.g. React
whether or not I capitalize my sentences is a mood thing
I keep thinking I need to commit to either ultra-casual lowcaps or regular caps
but its a vibe and I just go with whatever feels right at the time
I keep thinking I need to commit to either ultra-casual lowcaps or regular caps
but its a vibe and I just go with whatever feels right at the time
December 25, 2024 at 7:45 PM
whether or not I capitalize my sentences is a mood thing
I keep thinking I need to commit to either ultra-casual lowcaps or regular caps
but its a vibe and I just go with whatever feels right at the time
I keep thinking I need to commit to either ultra-casual lowcaps or regular caps
but its a vibe and I just go with whatever feels right at the time
the prompting hack I use ALL THE TIME
"More ____, less cringe"
almost any prompt can be improved with a simple second message
"More ____, less cringe"
almost any prompt can be improved with a simple second message
December 24, 2024 at 1:45 PM
the prompting hack I use ALL THE TIME
"More ____, less cringe"
almost any prompt can be improved with a simple second message
"More ____, less cringe"
almost any prompt can be improved with a simple second message
That time I launched on Christmas Eve and made $10,000+ in 24 hours
And everything I learned from the experience:
(this is a long one but a good one, so strap in folks—)
And everything I learned from the experience:
(this is a long one but a good one, so strap in folks—)
December 23, 2024 at 6:57 PM
That time I launched on Christmas Eve and made $10,000+ in 24 hours
And everything I learned from the experience:
(this is a long one but a good one, so strap in folks—)
And everything I learned from the experience:
(this is a long one but a good one, so strap in folks—)
deleted 15% of my email list
(the inactive ones)
open rate is up 15%
imagine that
(the inactive ones)
open rate is up 15%
imagine that
December 23, 2024 at 11:45 AM
deleted 15% of my email list
(the inactive ones)
open rate is up 15%
imagine that
(the inactive ones)
open rate is up 15%
imagine that
they tell you that logos don't matter. maybe that's true.
but I do think design sells products. and the 20 minutes I spent on finding and coloring these icons was worth it
but I do think design sells products. and the 20 minutes I spent on finding and coloring these icons was worth it
December 22, 2024 at 6:34 PM
they tell you that logos don't matter. maybe that's true.
but I do think design sells products. and the 20 minutes I spent on finding and coloring these icons was worth it
but I do think design sells products. and the 20 minutes I spent on finding and coloring these icons was worth it
One gift you can give your favorite creators this season is the gift of email deliverability.
Move their newsletter from your "promotions" tab to primary.
Check your spam folder and see if anyone you respect is in there. Report "not spam".
These tiny actions go a loooonnng way
Move their newsletter from your "promotions" tab to primary.
Check your spam folder and see if anyone you respect is in there. Report "not spam".
These tiny actions go a loooonnng way
December 21, 2024 at 5:31 PM
One gift you can give your favorite creators this season is the gift of email deliverability.
Move their newsletter from your "promotions" tab to primary.
Check your spam folder and see if anyone you respect is in there. Report "not spam".
These tiny actions go a loooonnng way
Move their newsletter from your "promotions" tab to primary.
Check your spam folder and see if anyone you respect is in there. Report "not spam".
These tiny actions go a loooonnng way
Quick ChatGPT tip:
Rename your conversations that you may want to find later.
Throw an emoji in the front so they stand out.
Makes life so much easier a week from now.
Rename your conversations that you may want to find later.
Throw an emoji in the front so they stand out.
Makes life so much easier a week from now.
December 20, 2024 at 7:45 PM
Quick ChatGPT tip:
Rename your conversations that you may want to find later.
Throw an emoji in the front so they stand out.
Makes life so much easier a week from now.
Rename your conversations that you may want to find later.
Throw an emoji in the front so they stand out.
Makes life so much easier a week from now.