@yasminsachdev.bsky.social

Yes, and Steve is part of the research team. Absolutely, we need leaders with integrity and so be willing to talk about their own behaviours, or indeed the struggles of low carbon living

And on that, we also need high profile leaders to demonstrate personal commitment to low carbon living. We’re also working on this! leadership.climate.ox.ac.uk

@lwhitmarsh.bsky.social @bath-iscc.bsky.social

#ClimateAction #NetZero #SMEs #Sustainability

Our open-access paper with colleagues Will Eadson, Richard Blundel, Andrea Byfuglien, Katherine Sugar, Hannah Bamford, @brionylatter.bsky.social & Ben Hardy-Jones explores this in more depth

Curious what others think: have we missed any roles for meaningful business climate action? 💬

These roles aren’t just for big corporates. Every business, whatever its size or sector, can find itself in this framework.

But if we want businesses to step up, we need markets, regulators and policymakers to make it easier for them to act.

1️⃣ **Consumer** – cut your own emissions
2️⃣ **Enabler** – offer low-carbon products or services
3️⃣ **Influencer** – shape expectations and norms
4️⃣ **Citizen** – engage in place-based and civic initiatives
5️⃣ **Investor** – direct finance toward positive climate outcomes

Small and medium-sized businesses tell us they feel overwhelmed: too many acronyms, standards, and schemes competing for attention. Where do you start?

To cut through the noise, we reviewed the research on business climate action and distilled it into 5 clear roles any business can play 👇

To kick off, a study by Hettie Moorcroft, @samhampton.bsky.social and @lwhitmarsh.bsky.social, handled by @mfair.bsky.social:

"Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK"

🔗 journals.plos.org/climate/arti...

#PLOSClimateCountdown