Sam Hampton
@samhampton.bsky.social
Climate social scientist at Oxford and Bath universities
Reposted by Sam Hampton
A new paper on "Measuring carbon capability beyond the carbon footprint" has been published, led by Alisa Ghura, alongside CAST's Dr Sam Hampton & Prof Lorraine Whitmarsh MBE.
It argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Read the paper 👇
It argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Read the paper 👇
Measuring carbon capability beyond the carbon footprint - Communications Sustainability
Most United Kingdom residents show limited ability to act on climate change, especially in transport, food, and civic life. A new method measures both personal habits and public efforts to reveal who…
www.nature.com
February 2, 2026 at 1:02 PM
A new paper on "Measuring carbon capability beyond the carbon footprint" has been published, led by Alisa Ghura, alongside CAST's Dr Sam Hampton & Prof Lorraine Whitmarsh MBE.
It argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Read the paper 👇
It argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Read the paper 👇
Reposted by Sam Hampton
Why do people support or oppose bike lanes? 🤔🚲
In an article for The Conversation UK, CAST's Prof Wouter Poortinga (@wouterpoortinga.bsky.social) sheds light on public opinion of bike lanes, referencing his study of UK-based tweets about cycle lanes and LTNs from 2018-2022.
Read the article 👇
In an article for The Conversation UK, CAST's Prof Wouter Poortinga (@wouterpoortinga.bsky.social) sheds light on public opinion of bike lanes, referencing his study of UK-based tweets about cycle lanes and LTNs from 2018-2022.
Read the article 👇
Why do people support or oppose bike lanes? Our research sheds light on public opinion
Research suggests that more consultation about cycle lanes would bring more support for them.
theconversation.com
January 27, 2026 at 1:00 PM
Why do people support or oppose bike lanes? 🤔🚲
In an article for The Conversation UK, CAST's Prof Wouter Poortinga (@wouterpoortinga.bsky.social) sheds light on public opinion of bike lanes, referencing his study of UK-based tweets about cycle lanes and LTNs from 2018-2022.
Read the article 👇
In an article for The Conversation UK, CAST's Prof Wouter Poortinga (@wouterpoortinga.bsky.social) sheds light on public opinion of bike lanes, referencing his study of UK-based tweets about cycle lanes and LTNs from 2018-2022.
Read the article 👇
Personal carbon footprints are useful — but they tell a very incomplete story about individual climate action.
Our new paper argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Open access: www.nature.com/articles/s44...
Our new paper argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Open access: www.nature.com/articles/s44...
Measuring carbon capability beyond the carbon footprint - Communications Sustainability
Most United Kingdom residents show limited ability to act on climate change, especially in transport, food, and civic life. A new method measures both personal habits and public efforts to reveal who ...
www.nature.com
January 26, 2026 at 4:26 PM
Personal carbon footprints are useful — but they tell a very incomplete story about individual climate action.
Our new paper argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Open access: www.nature.com/articles/s44...
Our new paper argues for going beyond consumption to recognise influence, roles, and the capacity to shape systems.
Open access: www.nature.com/articles/s44...
Reposted by Sam Hampton
New, by Alisa Ghura @samhampton.bsky.social & @lwhitmarsh.bsky.social
Most UK residents act as though they have limited capacity to cut emissions. A new method maps habits and public efforts to show who can drive change.
@bath-iscc.bsky.social@ecioxford.bsky.social 🧪
www.nature.com/articles/s44...
Most UK residents act as though they have limited capacity to cut emissions. A new method maps habits and public efforts to show who can drive change.
@bath-iscc.bsky.social@ecioxford.bsky.social 🧪
www.nature.com/articles/s44...
Measuring carbon capability beyond the carbon footprint - Communications Sustainability
Most United Kingdom residents show limited ability to act on climate change, especially in transport, food, and civic life. A new method measures both personal habits and public efforts to reveal who ...
www.nature.com
January 21, 2026 at 4:41 PM
New, by Alisa Ghura @samhampton.bsky.social & @lwhitmarsh.bsky.social
Most UK residents act as though they have limited capacity to cut emissions. A new method maps habits and public efforts to show who can drive change.
@bath-iscc.bsky.social@ecioxford.bsky.social 🧪
www.nature.com/articles/s44...
Most UK residents act as though they have limited capacity to cut emissions. A new method maps habits and public efforts to show who can drive change.
@bath-iscc.bsky.social@ecioxford.bsky.social 🧪
www.nature.com/articles/s44...
Most businesses want to do something about climate change, but few are doing it fast enough, or in ways that match the scale of the challenge.
At the same time, fear of being accused of greenwashing has led to greenhushing - companies going quiet about their efforts altogether.
At the same time, fear of being accused of greenwashing has led to greenhushing - companies going quiet about their efforts altogether.
December 10, 2025 at 11:15 AM
Most businesses want to do something about climate change, but few are doing it fast enough, or in ways that match the scale of the challenge.
At the same time, fear of being accused of greenwashing has led to greenhushing - companies going quiet about their efforts altogether.
At the same time, fear of being accused of greenwashing has led to greenhushing - companies going quiet about their efforts altogether.
Reposted by Sam Hampton
To kick off, a study by Hettie Moorcroft, @samhampton.bsky.social and @lwhitmarsh.bsky.social, handled by @mfair.bsky.social:
"Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK"
🔗 journals.plos.org/climate/arti...
#PLOSClimateCountdown
"Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK"
🔗 journals.plos.org/climate/arti...
#PLOSClimateCountdown
December 1, 2025 at 8:33 AM
To kick off, a study by Hettie Moorcroft, @samhampton.bsky.social and @lwhitmarsh.bsky.social, handled by @mfair.bsky.social:
"Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK"
🔗 journals.plos.org/climate/arti...
#PLOSClimateCountdown
"Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK"
🔗 journals.plos.org/climate/arti...
#PLOSClimateCountdown
Reposted by Sam Hampton
We are proud to see our CAST journal article on: Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK, featured in PLOS Climate's top 10 list for papers which have been in the headlines over recent months. 📰
Read the article 👇
Read the article 👇
Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK
Author summary Using survey data and in-depth interviews with wealthy individuals, this research finds that despite their high consumption-based emissions, wealthy people have significant potential…
journals.plos.org
November 27, 2025 at 1:01 PM
We are proud to see our CAST journal article on: Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK, featured in PLOS Climate's top 10 list for papers which have been in the headlines over recent months. 📰
Read the article 👇
Read the article 👇
Reposted by Sam Hampton
@bmj.com, a renowned health journal, slams car bloat:
"Cars are becoming steadily larger, [and] with this comes potential harms to health...Action is needed locally, nationally, and internationally to curb sales of new SUVs and to reduce their presence in urban areas."
www.bmj.com/content/391/...
"Cars are becoming steadily larger, [and] with this comes potential harms to health...Action is needed locally, nationally, and internationally to curb sales of new SUVs and to reduce their presence in urban areas."
www.bmj.com/content/391/...
November 8, 2025 at 1:09 PM
@bmj.com, a renowned health journal, slams car bloat:
"Cars are becoming steadily larger, [and] with this comes potential harms to health...Action is needed locally, nationally, and internationally to curb sales of new SUVs and to reduce their presence in urban areas."
www.bmj.com/content/391/...
"Cars are becoming steadily larger, [and] with this comes potential harms to health...Action is needed locally, nationally, and internationally to curb sales of new SUVs and to reduce their presence in urban areas."
www.bmj.com/content/391/...
Reposted by Sam Hampton
Brilliant new ad campaign I just spotted at the Southwark tube station in London.
November 8, 2025 at 12:39 PM
Brilliant new ad campaign I just spotted at the Southwark tube station in London.
Reposted by Sam Hampton
UK parents struggle to go green, but could shape the next generation, according to the results of a new paper by CAST affiliate Dr Sam Hampton, Elodie Taylor & CAST Director, Prof Lorraine Whitmarsh MBE, from the University of Bath. 📣
Read the paper 👇
Read the paper 👇
Parenting and climate change: assessing carbon capability in early parenthood - Population and Environment
Climate change is an intergenerational issue, with parents uniquely positioned to influence both current emissions and future generations’ environmental attitudes. This study explores the attitudes,…
link.springer.com
October 22, 2025 at 11:02 AM
UK parents struggle to go green, but could shape the next generation, according to the results of a new paper by CAST affiliate Dr Sam Hampton, Elodie Taylor & CAST Director, Prof Lorraine Whitmarsh MBE, from the University of Bath. 📣
Read the paper 👇
Read the paper 👇
Reposted by Sam Hampton
Trapped in traffic and stuck travelling long distances to work because of car-centric planning?
Be grateful, says Mercedes-Benz’s latest advert which aims to persuade us that spending two years of our lives stuck inside a car is somehow actually a good thing.
Be grateful, says Mercedes-Benz’s latest advert which aims to persuade us that spending two years of our lives stuck inside a car is somehow actually a good thing.
October 21, 2025 at 8:52 PM
Trapped in traffic and stuck travelling long distances to work because of car-centric planning?
Be grateful, says Mercedes-Benz’s latest advert which aims to persuade us that spending two years of our lives stuck inside a car is somehow actually a good thing.
Be grateful, says Mercedes-Benz’s latest advert which aims to persuade us that spending two years of our lives stuck inside a car is somehow actually a good thing.
Reposted by Sam Hampton
In an article for The Conversation, CAST Director, Prof Lorraine Whitmarsh MBE & affiliate Dr Sam Hampton, talk about the science behind new research on why people with positive attitudes to the environment are more likely to turn off their lights and save energy. 💡
Read the article 👇
Read the article 👇
Why some people turn off the lights and others don’t
Knowing about the environmental cost of using energy does not drive people to use less, according to a new study.
theconversation.com
October 16, 2025 at 11:30 AM
In an article for The Conversation, CAST Director, Prof Lorraine Whitmarsh MBE & affiliate Dr Sam Hampton, talk about the science behind new research on why people with positive attitudes to the environment are more likely to turn off their lights and save energy. 💡
Read the article 👇
Read the article 👇
Reposted by Sam Hampton
Why some people turn off the lights, and others don’t
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
Why some people turn off the lights, and others don’t
Knowing about the environmental cost of using energy does not drive people to use less, according to a new study.
theconversation.com
October 11, 2025 at 6:23 AM
Why some people turn off the lights, and others don’t
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
Reposted by Sam Hampton
Parents may struggle to go green, but they can shape their kids’ eco-habits. Dr @samhampton.bsky.social (ECI) and Bath Uni research show guidance + policy could turn awareness into action .
➡️https://www.eci.ox.ac.uk/news/uk-parents-struggle-go-green-could-shape-next-generation-says-eci-researcher
➡️https://www.eci.ox.ac.uk/news/uk-parents-struggle-go-green-could-shape-next-generation-says-eci-researcher
September 26, 2025 at 3:04 PM
Parents may struggle to go green, but they can shape their kids’ eco-habits. Dr @samhampton.bsky.social (ECI) and Bath Uni research show guidance + policy could turn awareness into action .
➡️https://www.eci.ox.ac.uk/news/uk-parents-struggle-go-green-could-shape-next-generation-says-eci-researcher
➡️https://www.eci.ox.ac.uk/news/uk-parents-struggle-go-green-could-shape-next-generation-says-eci-researcher
Reposted by Sam Hampton
New paper: "Driving carbon offset donations: Evaluating the effectiveness of nudging, framing, and Nudge+ techniques" has been published, co-authored by CAST's Dr Sam Hampton (@samhampton.bsky.social) & Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social) 📣
Read the paper 👇
Read the paper 👇
Driving carbon offset donations: Evaluating the effectiveness of nudging, framing, and Nudge+ techniques
Human-generated carbon emissions have become a major driver of climate change, with increasing e-commerce activities contributing significantly to thi…
doi.org
September 25, 2025 at 12:00 PM
New paper: "Driving carbon offset donations: Evaluating the effectiveness of nudging, framing, and Nudge+ techniques" has been published, co-authored by CAST's Dr Sam Hampton (@samhampton.bsky.social) & Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social) 📣
Read the paper 👇
Read the paper 👇
Reposted by Sam Hampton
Dr Hampton’s work explores how individuals and communities respond to #climatechange, with recent projects focusing on high-income earners, new parents, and children’s climate engagement.
www.bath.ac.uk/case-studies...
#GreenSky #SocSky #AcademicSky @samhampton.bsky.social
www.bath.ac.uk/case-studies...
#GreenSky #SocSky #AcademicSky @samhampton.bsky.social
Dr Sam Hampton joins ISCC to explore how society responds to climate change
Dr Sam Hampton brings expertise in climate engagement, policy, and behavioural change to his new role as Fellow in Social Transformations.
www.bath.ac.uk
September 12, 2025 at 9:27 AM
Dr Hampton’s work explores how individuals and communities respond to #climatechange, with recent projects focusing on high-income earners, new parents, and children’s climate engagement.
www.bath.ac.uk/case-studies...
#GreenSky #SocSky #AcademicSky @samhampton.bsky.social
www.bath.ac.uk/case-studies...
#GreenSky #SocSky #AcademicSky @samhampton.bsky.social
Reposted by Sam Hampton
SMEs contribute to about 50% of the UK's business-related carbon emissions. Despite sector solutions, SMEs face many hurdles. @samhampton.bsky.social discusses how empowering SMEs in climate initiatives will accelerate the shift to a low-carbon economy.
Read more: buff.ly/5FmuFwC
Read more: buff.ly/5FmuFwC
How Government Can Unlock Small Business Climate Action
Small and medium-sized enterprises (SMEs) produce around half of the UK’s business-related emissions, making them critical to achieving Net Zero. Despite growing private sector solutions, barriers …
blogs.bath.ac.uk
September 4, 2025 at 12:26 PM
SMEs contribute to about 50% of the UK's business-related carbon emissions. Despite sector solutions, SMEs face many hurdles. @samhampton.bsky.social discusses how empowering SMEs in climate initiatives will accelerate the shift to a low-carbon economy.
Read more: buff.ly/5FmuFwC
Read more: buff.ly/5FmuFwC
Reposted by Sam Hampton
We are proud to see our first-ever CAST briefing on the subject of sport, “I would be laughed out the stadium”: How to break climate silence in British football", shortlisted for the #SportPositiveAwards25 in the Research of the Year category. 👏
awards.sportpositivesummit.com/shortlist-20...
awards.sportpositivesummit.com/shortlist-20...
August 21, 2025 at 12:01 PM
We are proud to see our first-ever CAST briefing on the subject of sport, “I would be laughed out the stadium”: How to break climate silence in British football", shortlisted for the #SportPositiveAwards25 in the Research of the Year category. 👏
awards.sportpositivesummit.com/shortlist-20...
awards.sportpositivesummit.com/shortlist-20...
This MOD data breach led to £400m costs.
Im going to cite this when I next have to submit a 15 paged application to my research ethics committee.
www.bbc.com/news/article...
Im going to cite this when I next have to submit a 15 paged application to my research ethics committee.
www.bbc.com/news/article...
Secret Afghan relocation scheme set up after major data breach
The existence of the scheme could not be reported until now because of a court injunction.
www.bbc.com
July 15, 2025 at 12:25 PM
This MOD data breach led to £400m costs.
Im going to cite this when I next have to submit a 15 paged application to my research ethics committee.
www.bbc.com/news/article...
Im going to cite this when I next have to submit a 15 paged application to my research ethics committee.
www.bbc.com/news/article...
Reposted by Sam Hampton
UK’s £2bn energy plan cuts costs for big industry—but leaves SMEs behind.
ECI’s @samhampton.bsky.social & @janrosenow.bsky.social Rosenow explain why small firms need more support to go green.
⬇️Read more: theconversation.com/uk-plan-to-c...
#EnergyPolicy #NetZero #SMEs #ECI
ECI’s @samhampton.bsky.social & @janrosenow.bsky.social Rosenow explain why small firms need more support to go green.
⬇️Read more: theconversation.com/uk-plan-to-c...
#EnergyPolicy #NetZero #SMEs #ECI
theconversation.com
June 25, 2025 at 2:20 PM
UK’s £2bn energy plan cuts costs for big industry—but leaves SMEs behind.
ECI’s @samhampton.bsky.social & @janrosenow.bsky.social Rosenow explain why small firms need more support to go green.
⬇️Read more: theconversation.com/uk-plan-to-c...
#EnergyPolicy #NetZero #SMEs #ECI
ECI’s @samhampton.bsky.social & @janrosenow.bsky.social Rosenow explain why small firms need more support to go green.
⬇️Read more: theconversation.com/uk-plan-to-c...
#EnergyPolicy #NetZero #SMEs #ECI
Our research on hairdressers and climate conversations (led by @brionylatter.bsky.social) was picked up by the Daily Mail this weekend.
www.dailymail.co.uk/news/article...
www.dailymail.co.uk/news/article...
Experts call for 'eco-stylists' to encourage sustainable lifestyles
Experts are calling for state-sponsored eco-stylists to nudge clients towards sustainable lifestyles.
www.dailymail.co.uk
June 25, 2025 at 8:38 AM
Our research on hairdressers and climate conversations (led by @brionylatter.bsky.social) was picked up by the Daily Mail this weekend.
www.dailymail.co.uk/news/article...
www.dailymail.co.uk/news/article...
Reposted by Sam Hampton
👋 Are you a small or medium-sized business in the UK?
We're running a short @uniofbath.bsky.social survey on #SMEs attitudes towards staff travel
🕐 ~10 mins
🎁 £500 in vouchers to be won + more
🔒 Anonymous & secure
Take part here 👉 uniofbath.questionpro.eu/SmallEmploye...
#SmallBusiness #Travel #SME
We're running a short @uniofbath.bsky.social survey on #SMEs attitudes towards staff travel
🕐 ~10 mins
🎁 £500 in vouchers to be won + more
🔒 Anonymous & secure
Take part here 👉 uniofbath.questionpro.eu/SmallEmploye...
#SmallBusiness #Travel #SME
Small employers’ attitudes towards staff travel
Small employers’ attitudes towards staff travel
uniofbath.questionpro.eu
June 25, 2025 at 8:30 AM
👋 Are you a small or medium-sized business in the UK?
We're running a short @uniofbath.bsky.social survey on #SMEs attitudes towards staff travel
🕐 ~10 mins
🎁 £500 in vouchers to be won + more
🔒 Anonymous & secure
Take part here 👉 uniofbath.questionpro.eu/SmallEmploye...
#SmallBusiness #Travel #SME
We're running a short @uniofbath.bsky.social survey on #SMEs attitudes towards staff travel
🕐 ~10 mins
🎁 £500 in vouchers to be won + more
🔒 Anonymous & secure
Take part here 👉 uniofbath.questionpro.eu/SmallEmploye...
#SmallBusiness #Travel #SME
Pleased to be attending the Green Industrial Futures / IDRIC conference, supporting my PhD student to promote the role of SMEs in industrial decarbonisation. @bath-iscc.bsky.social
June 12, 2025 at 10:16 AM
Pleased to be attending the Green Industrial Futures / IDRIC conference, supporting my PhD student to promote the role of SMEs in industrial decarbonisation. @bath-iscc.bsky.social
Reposted by Sam Hampton
We had wonderful conversations about climate justice, leadership & action as part of the Climate Justice at the Museums event @morethanadodo.bsky.social. Working with @womensinstitute.bsky.social and @samhampton.bsky.social @ecioxford.bsky.social Looking forward to analysing our data. #RHRNclimate
June 9, 2025 at 10:36 AM
We had wonderful conversations about climate justice, leadership & action as part of the Climate Justice at the Museums event @morethanadodo.bsky.social. Working with @womensinstitute.bsky.social and @samhampton.bsky.social @ecioxford.bsky.social Looking forward to analysing our data. #RHRNclimate
Reposted by Sam Hampton
'“greenhushing” isn’t just political caution – it’s a failure to recognise that most people are primed to follow bold examples.'
Read more from Dr Sam Hampton and Dr Tina Fawcett ⬇️ #OxfordClimate
Read more from Dr Sam Hampton and Dr Tina Fawcett ⬇️ #OxfordClimate
Leading by example: how the rich and powerful can inspire more climate action
Global surveys consistently show strong public support for tackling climate change, even when that involves making personal sacrifices.
theconversation.com
April 28, 2025 at 1:00 PM
'“greenhushing” isn’t just political caution – it’s a failure to recognise that most people are primed to follow bold examples.'
Read more from Dr Sam Hampton and Dr Tina Fawcett ⬇️ #OxfordClimate
Read more from Dr Sam Hampton and Dr Tina Fawcett ⬇️ #OxfordClimate