Social Data Collaboratory @ NORC
@sdc.norc.org
NORC’s Social Data Collaboratory (SDC) brings together a diverse team of experts, including social scientists, data scientists, and communication researchers to explore how digital and social media shape and reflect public opinions and behavior.
SDC's Alex Kresovich joined an invite-only @arnoldventures.bsky.social event last week to tackle the U.S. fentanyl crisis. He shared insights from his research on media's role in substance use to help forge solutions.
#PublicHealth #DataForGood
#PublicHealth #DataForGood
September 24, 2025 at 4:54 PM
SDC's Alex Kresovich joined an invite-only @arnoldventures.bsky.social event last week to tackle the U.S. fentanyl crisis. He shared insights from his research on media's role in substance use to help forge solutions.
#PublicHealth #DataForGood
#PublicHealth #DataForGood
Great to be at #NCTOH2025 in Chicago recently! Our researchers Miao Feng & Yoonsang Kim presented new work from our team at the Social Data Collaboratory at NORC (co-authored by Sherry Emery) on social media's role in tobacco control. 🧵
September 17, 2025 at 3:43 PM
Great to be at #NCTOH2025 in Chicago recently! Our researchers Miao Feng & Yoonsang Kim presented new work from our team at the Social Data Collaboratory at NORC (co-authored by Sherry Emery) on social media's role in tobacco control. 🧵
Why do many anti-stigma campaigns for opioid use disorder struggle to connect? Our qualitative study in Health Communication provides a critical answer. This work is part of @norc.org's NIDA-funded Justice Community Opioid Innovation Network, led by Alex Kresovich. #HealthCommunication #Stigma
August 13, 2025 at 2:58 PM
Why do many anti-stigma campaigns for opioid use disorder struggle to connect? Our qualitative study in Health Communication provides a critical answer. This work is part of @norc.org's NIDA-funded Justice Community Opioid Innovation Network, led by Alex Kresovich. #HealthCommunication #Stigma
Time for a real-world data puzzle. 🧩
This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos?
HINT: Zooming in on the search terms is very helpful. 😉
#DataPuzzle #DataViz #SocialListening #DataAnalytics
This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos?
HINT: Zooming in on the search terms is very helpful. 😉
#DataPuzzle #DataViz #SocialListening #DataAnalytics
July 30, 2025 at 3:09 PM
Time for a real-world data puzzle. 🧩
This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos?
HINT: Zooming in on the search terms is very helpful. 😉
#DataPuzzle #DataViz #SocialListening #DataAnalytics
This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos?
HINT: Zooming in on the search terms is very helpful. 😉
#DataPuzzle #DataViz #SocialListening #DataAnalytics
How do you build an active science-learning community on Twitch? We partnered with NOVA PBS as part of a larger Slover Linett at @norc.org study to analyze their "Building Stuff" channel and find the secrets to engagement.
The answers aren't what you might think. 🧵
#SciComm #STEM #Twitch
The answers aren't what you might think. 🧵
#SciComm #STEM #Twitch
July 23, 2025 at 3:51 PM
Our "digital diets" are shaped by ad targeting, and new @norc.org research found Black & Hispanic users see more food & beverage ads online - but it depends on which app they're using.
Presenting our findings at #NCHCMM2025. 🧵 (1/4)
Presenting our findings at #NCHCMM2025. 🧵 (1/4)
July 16, 2025 at 6:30 PM
Our "digital diets" are shaped by ad targeting, and new @norc.org research found Black & Hispanic users see more food & beverage ads online - but it depends on which app they're using.
Presenting our findings at #NCHCMM2025. 🧵 (1/4)
Presenting our findings at #NCHCMM2025. 🧵 (1/4)
How do health campaigns cut through online misinformation?
Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer.
We sat down with Miao for a Q&A. Read on in the thread! 👇
#MeetTheSDC #DataScience #PublicHealth #SciComm
Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer.
We sat down with Miao for a Q&A. Read on in the thread! 👇
#MeetTheSDC #DataScience #PublicHealth #SciComm
July 9, 2025 at 3:15 PM
How do health campaigns cut through online misinformation?
Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer.
We sat down with Miao for a Q&A. Read on in the thread! 👇
#MeetTheSDC #DataScience #PublicHealth #SciComm
Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer.
We sat down with Miao for a Q&A. Read on in the thread! 👇
#MeetTheSDC #DataScience #PublicHealth #SciComm
#Fireworks or #hotdogs for the 4th? 🎆🌭
Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive.
A fun peek at how SDC at @norc.org analyzes public opinion.
Wishing you a safe and happy 4th!
Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive.
A fun peek at how SDC at @norc.org analyzes public opinion.
Wishing you a safe and happy 4th!
July 2, 2025 at 3:14 PM
#Fireworks or #hotdogs for the 4th? 🎆🌭
Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive.
A fun peek at how SDC at @norc.org analyzes public opinion.
Wishing you a safe and happy 4th!
Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive.
A fun peek at how SDC at @norc.org analyzes public opinion.
Wishing you a safe and happy 4th!
SDC was at #ICA2025! Our presentation explores how platform-specific dynamics shape resistance to anti-vaping campaigns, with Twitter enabling coordinated and discoursive resistance while TikTok favors decentralized, affective parody.
Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c
Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c
June 19, 2025 at 4:01 PM
SDC was at #ICA2025! Our presentation explores how platform-specific dynamics shape resistance to anti-vaping campaigns, with Twitter enabling coordinated and discoursive resistance while TikTok favors decentralized, affective parody.
Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c
Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c
🚭 At #WAPOR2025, Simon Page shared SDC research on how youth e-cigarette campaigns face social media backlash. 99% opposition on X, 15% on TikTok—yet evidence-based posts had 92% more reach.
#EciagrettePrevention #YouthHealth #DigitalPublicHealth
#EciagrettePrevention #YouthHealth #DigitalPublicHealth
May 16, 2025 at 7:50 PM
🚭 At #WAPOR2025, Simon Page shared SDC research on how youth e-cigarette campaigns face social media backlash. 99% opposition on X, 15% on TikTok—yet evidence-based posts had 92% more reach.
#EciagrettePrevention #YouthHealth #DigitalPublicHealth
#EciagrettePrevention #YouthHealth #DigitalPublicHealth
🎬 At #WAPOR2025, Nada Adibah shared new findings from NORC + Truth Initiative: tobacco in films still influences youth—especially via streaming. 35% of top 2022 films had tobacco; exposure linked to use and intent.
#TobaccoControl #YouthHealth #PublicHealth #StreamingMedia
#TobaccoControl #YouthHealth #PublicHealth #StreamingMedia
May 16, 2025 at 7:45 PM
🎬 At #WAPOR2025, Nada Adibah shared new findings from NORC + Truth Initiative: tobacco in films still influences youth—especially via streaming. 35% of top 2022 films had tobacco; exposure linked to use and intent.
#TobaccoControl #YouthHealth #PublicHealth #StreamingMedia
#TobaccoControl #YouthHealth #PublicHealth #StreamingMedia
🎉 @norc.org's SDC team recognized among top 10 social media marketing researchers!
Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence
Full analysis: link.springer.com/article/10.1...
Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence
Full analysis: link.springer.com/article/10.1...
March 26, 2025 at 5:44 PM
🎉 @norc.org's SDC team recognized among top 10 social media marketing researchers!
Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence
Full analysis: link.springer.com/article/10.1...
Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence
Full analysis: link.springer.com/article/10.1...
#DidYouKnow 🔍 Studying social media #influencers? Follower count is likely not enough!
SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations.
Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....
SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations.
Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....
December 18, 2024 at 2:14 PM
#DidYouKnow 🔍 Studying social media #influencers? Follower count is likely not enough!
SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations.
Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....
SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations.
Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....
Next up in our Meet the SDC series, we'd like to introduce Simon Page!
As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence
As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence
December 11, 2024 at 7:45 PM
Next up in our Meet the SDC series, we'd like to introduce Simon Page!
As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence
As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence
Happy Thanksgiving from the Social Data Collaboratory Team at @norc.org! We’re grateful for our amazing partners and colleagues. Your collaboration and support have been key to our success this year. Wishing you all a wonderful holiday filled with joy and warmth. #Thanksgiving #Gratitude
November 27, 2024 at 4:26 PM
Happy Thanksgiving from the Social Data Collaboratory Team at @norc.org! We’re grateful for our amazing partners and colleagues. Your collaboration and support have been key to our success this year. Wishing you all a wonderful holiday filled with joy and warmth. #Thanksgiving #Gratitude
Exciting News! @norc.org's SDC, in collaboration with UCSF, identified tobacco misinformation on social media and created a framework to combat it, which was presented at APHA. Contact us to work together to promote accurate health information! #PublicHealth #TobaccoResearch #APHA2024
November 20, 2024 at 7:30 PM
Exciting News! @norc.org's SDC, in collaboration with UCSF, identified tobacco misinformation on social media and created a framework to combat it, which was presented at APHA. Contact us to work together to promote accurate health information! #PublicHealth #TobaccoResearch #APHA2024
Excited to share that @norc.org's SDC member, Yoonsang Kim, presented research at the 2024 APHA. Our study shows how top-followed accounts significantly increase cigars, little cigars, and cigarillos use among youth.
#PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024
#PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024
November 13, 2024 at 6:01 PM
Excited to share that @norc.org's SDC member, Yoonsang Kim, presented research at the 2024 APHA. Our study shows how top-followed accounts significantly increase cigars, little cigars, and cigarillos use among youth.
#PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024
#PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024
A few more pics we couldn't fit!
October 31, 2024 at 5:42 PM
A few more pics we couldn't fit!
🎃 From Superman to Street Fighter's Blanka - SDC researchers at @norc.org weren't always social scientists!
Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia
Interested in working with us? www.norc.org/services-sol...
Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia
Interested in working with us? www.norc.org/services-sol...
October 31, 2024 at 5:41 PM
🎃 From Superman to Street Fighter's Blanka - SDC researchers at @norc.org weren't always social scientists!
Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia
Interested in working with us? www.norc.org/services-sol...
Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia
Interested in working with us? www.norc.org/services-sol...
🚀 We're proud of Chandler Carter from SDC at @norc.org for presenting our new groundbreaking research at @aapor.bsky.social!
🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing.
#AIEthics #Misinformation #AAPOR2024
🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing.
#AIEthics #Misinformation #AAPOR2024
October 2, 2024 at 5:12 PM
🚀 We're proud of Chandler Carter from SDC at @norc.org for presenting our new groundbreaking research at @aapor.bsky.social!
🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing.
#AIEthics #Misinformation #AAPOR2024
🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing.
#AIEthics #Misinformation #AAPOR2024
Taking inspiration from NORC's Ed Dept, SDC presents its version of #BacktoSchool #Throwbacks! Check out our team's elementary and junior high school pictures. Featured from SDC: Sherry, Alex, Simon, and Nada!
Learn more about SDC's research and our team by visiting www.norc.org/services-sol...
Learn more about SDC's research and our team by visiting www.norc.org/services-sol...
September 11, 2024 at 10:42 PM
Taking inspiration from NORC's Ed Dept, SDC presents its version of #BacktoSchool #Throwbacks! Check out our team's elementary and junior high school pictures. Featured from SDC: Sherry, Alex, Simon, and Nada!
Learn more about SDC's research and our team by visiting www.norc.org/services-sol...
Learn more about SDC's research and our team by visiting www.norc.org/services-sol...
🎉 Happy Birthday, Alex Kresovich! 🎉 Celebrating Alex, a standout researcher at NORC's Social Data Collaboratory! 📊✨ His work in health communication spans youth mental health, tobacco use, and opioid use, featured in JAMA Pediatrics and NY Times. 📰📚
#PublicHealth #ResearchExcellence #NORC
#PublicHealth #ResearchExcellence #NORC
August 28, 2024 at 4:23 PM
🎉 Happy Birthday, Alex Kresovich! 🎉 Celebrating Alex, a standout researcher at NORC's Social Data Collaboratory! 📊✨ His work in health communication spans youth mental health, tobacco use, and opioid use, featured in JAMA Pediatrics and NY Times. 📰📚
#PublicHealth #ResearchExcellence #NORC
#PublicHealth #ResearchExcellence #NORC
SDC explored Gen-AI for text classification: social media abortion posts (GSMA) into Pro-Choice & Pro-Life; AP-NORC open responses into 5 political topics.
✅ GPT-4 outperforms AutoML.
✅ Near 100% accuracy on AP-NORC.
✅ Near 20% improvement on GSMA.
#GenAI #MachineLearning #TextClassification
✅ GPT-4 outperforms AutoML.
✅ Near 100% accuracy on AP-NORC.
✅ Near 20% improvement on GSMA.
#GenAI #MachineLearning #TextClassification
August 21, 2024 at 4:42 PM
SDC explored Gen-AI for text classification: social media abortion posts (GSMA) into Pro-Choice & Pro-Life; AP-NORC open responses into 5 political topics.
✅ GPT-4 outperforms AutoML.
✅ Near 100% accuracy on AP-NORC.
✅ Near 20% improvement on GSMA.
#GenAI #MachineLearning #TextClassification
✅ GPT-4 outperforms AutoML.
✅ Near 100% accuracy on AP-NORC.
✅ Near 20% improvement on GSMA.
#GenAI #MachineLearning #TextClassification
Excited to share our works at #WAPOR24!
1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth
2️⃣ Leveraging General Social Media Archive to Examine Public Abortion Discourse
3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok
#SocialMediaResearch #NORC
1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth
2️⃣ Leveraging General Social Media Archive to Examine Public Abortion Discourse
3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok
#SocialMediaResearch #NORC
August 7, 2024 at 3:43 PM
Excited to share our works at #WAPOR24!
1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth
2️⃣ Leveraging General Social Media Archive to Examine Public Abortion Discourse
3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok
#SocialMediaResearch #NORC
1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth
2️⃣ Leveraging General Social Media Archive to Examine Public Abortion Discourse
3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok
#SocialMediaResearch #NORC