Serotta Cycling
@serottacycling.bsky.social
Nothing beats custom. Building made to order bicycles in NY since 1972.
Season Sale thru December 15
November 28, 2025 at 12:30 PM
Season Sale thru December 15
Season Special on apparel thru December 15
November 26, 2025 at 5:43 PM
Season Special on apparel thru December 15
November 17, 2025 at 2:07 PM
Concours T7 with matte Cerakote finish
November 3, 2025 at 3:49 PM
Concours T7 with matte Cerakote finish
Only a few 2026 Limited Edition slots left!
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...
October 17, 2025 at 10:36 AM
Only a few 2026 Limited Edition slots left!
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...
Fall rides don’t get much better. The fall colors are at their best. Nothing beats a Serotta Legend T9 ride through upstate New York this time of year. 🍂
October 7, 2025 at 11:03 AM
Fall rides don’t get much better. The fall colors are at their best. Nothing beats a Serotta Legend T9 ride through upstate New York this time of year. 🍂
Hey NYC cyclists! We’re excited to announce that Happy Freedman has joined our amazing team of fitters.
September 30, 2025 at 1:30 PM
Hey NYC cyclists! We’re excited to announce that Happy Freedman has joined our amazing team of fitters.
Don’t miss out—today’s your last day to preorder and save!
September 26, 2025 at 9:59 AM
Don’t miss out—today’s your last day to preorder and save!
After two years working with the ceramic-based Cerakote finishes, we continue to be amazed at its durability, versatility, and just how easy it is to keep clean. We offer a choice of 3 color-ways to choose from.
September 24, 2025 at 12:20 PM
After two years working with the ceramic-based Cerakote finishes, we continue to be amazed at its durability, versatility, and just how easy it is to keep clean. We offer a choice of 3 color-ways to choose from.
Save on your Serotta merchandise by placing your order before September 26.
September 22, 2025 at 11:14 AM
Save on your Serotta merchandise by placing your order before September 26.
We’re delighted to announce our renewed partnership with Cyclefit. It’s about bloody time! UK riders can once again experience world-class fitting and order their custom Serotta without crossing the pond.
September 18, 2025 at 9:55 AM
We’re delighted to announce our renewed partnership with Cyclefit. It’s about bloody time! UK riders can once again experience world-class fitting and order their custom Serotta without crossing the pond.
Performance without compromise, featherweight strength, exceptional durability, Serotta Titanium, it’s the ride.
September 16, 2025 at 8:41 PM
Performance without compromise, featherweight strength, exceptional durability, Serotta Titanium, it’s the ride.
Limited Edition Serotta — exceptional craftsmanship, exceptional deal, limited availability.
September 16, 2025 at 10:47 AM
Limited Edition Serotta — exceptional craftsmanship, exceptional deal, limited availability.
Save by pre-ordering today! Prices rise September 26.
Visit Serotta.com
Visit Serotta.com
September 12, 2025 at 1:53 PM
Save by pre-ordering today! Prices rise September 26.
Visit Serotta.com
Visit Serotta.com
Three Limited Edition builds. Inspired by client favorites + 2026 trends. Streamlined, exceptional value, fit by Ben, and the ride only Serotta delivers.
September 12, 2025 at 1:39 PM
Three Limited Edition builds. Inspired by client favorites + 2026 trends. Streamlined, exceptional value, fit by Ben, and the ride only Serotta delivers.
Serotta Titanium
September 4, 2025 at 10:30 AM
Serotta Titanium
Legendary ride, timeless finish. The Serotta Legend T9 Titanium frame with a Tempo finish is waiting for you at RA Cycles in Walnut Creek, CA.
September 2, 2025 at 10:40 AM
Legendary ride, timeless finish. The Serotta Legend T9 Titanium frame with a Tempo finish is waiting for you at RA Cycles in Walnut Creek, CA.
One of our riders took his Serotta to Hudson Valley’s Mohonk Preserve for a gravel adventure. With two wheelsets, he’s free to ride where the mood takes him—smooth roads one day, rugged gravel the next. That’s the kind of versatility we love to build into every bike.
August 26, 2025 at 10:41 AM
One of our riders took his Serotta to Hudson Valley’s Mohonk Preserve for a gravel adventure. With two wheelsets, he’s free to ride where the mood takes him—smooth roads one day, rugged gravel the next. That’s the kind of versatility we love to build into every bike.
1986 Tour de France.
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..
Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..
Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...
Phil Cavell Cycling Substack | Substack
Author of the best selling book - The Midlife Cyclist. The Cycling Addiction due out on Bloomsbury in 2025. Click to read Phil Cavell Cycling Substack, a Substack publication with hundreds of…
philcavell.substack.com
August 18, 2025 at 2:32 PM
1986 Tour de France.
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..
Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..
Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...
A custom-fit bike means more power, more comfort, and more miles that feel like you were made for them.
August 8, 2025 at 7:20 PM
A custom-fit bike means more power, more comfort, and more miles that feel like you were made for them.
Serotta Legend T9 – Engineered for your perfect fit. Built for the ride of a lifetime. Available at @PeregrineBicycleStudio
August 5, 2025 at 2:03 PM
Serotta Legend T9 – Engineered for your perfect fit. Built for the ride of a lifetime. Available at @PeregrineBicycleStudio
One of our customers tackling The Rift—200 km through Iceland’s lava fields and across the continental divide—on the Legend T9. Built for this.
July 29, 2025 at 10:00 AM
One of our customers tackling The Rift—200 km through Iceland’s lava fields and across the continental divide—on the Legend T9. Built for this.
After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.
July 24, 2025 at 10:30 AM
After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.
When you're ready for your custom bike, come in for a personalized fitting. Not nearby? No problem — we work with certified bike fitters across the country who can take your measurements to ensure a perfect fit for your custom build.
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson
July 22, 2025 at 10:34 AM
When you're ready for your custom bike, come in for a personalized fitting. Not nearby? No problem — we work with certified bike fitters across the country who can take your measurements to ensure a perfect fit for your custom build.
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson
Fresh from the booth and turning up the heat @jlpaintsbikes is absolutely crushing the paint game delivering next-level finishes that are nothing short of art 🔥
July 18, 2025 at 3:54 PM
Fresh from the booth and turning up the heat @jlpaintsbikes is absolutely crushing the paint game delivering next-level finishes that are nothing short of art 🔥