Just launched a quick app project to pass the time while I wait for some data from a paid campaign to roll in.
#buildinpublic
#buildinpublic
January 12, 2026 at 5:39 PM
Just launched a quick app project to pass the time while I wait for some data from a paid campaign to roll in.
#buildinpublic
#buildinpublic
When you're starting a new project, you don't know what you don't know.
You're probably gaming out second and third order problems you may never even encounter.
Pick something. Learn it. Move on.
You're probably gaming out second and third order problems you may never even encounter.
Pick something. Learn it. Move on.
January 7, 2026 at 2:38 PM
When you're starting a new project, you don't know what you don't know.
You're probably gaming out second and third order problems you may never even encounter.
Pick something. Learn it. Move on.
You're probably gaming out second and third order problems you may never even encounter.
Pick something. Learn it. Move on.
After my first big failure, my options were:
- Try a new idea
- Get a normal job again
I looked back at everything I'd learned in 6 months of "failing" and option 1 sounded way more appealing and possible.
#buildinpublic
- Try a new idea
- Get a normal job again
I looked back at everything I'd learned in 6 months of "failing" and option 1 sounded way more appealing and possible.
#buildinpublic
January 6, 2026 at 4:00 PM
After my first big failure, my options were:
- Try a new idea
- Get a normal job again
I looked back at everything I'd learned in 6 months of "failing" and option 1 sounded way more appealing and possible.
#buildinpublic
- Try a new idea
- Get a normal job again
I looked back at everything I'd learned in 6 months of "failing" and option 1 sounded way more appealing and possible.
#buildinpublic
A lot of my past success came from B2C affiliate offers via organic & more recently paid. A lot of that was pretty darn scrappy and done by myself.
This week - scoping out a new B2C project, initial test campaign, and hiring some freelancers to test creatives.
This week - scoping out a new B2C project, initial test campaign, and hiring some freelancers to test creatives.
January 5, 2026 at 9:18 PM
A lot of my past success came from B2C affiliate offers via organic & more recently paid. A lot of that was pretty darn scrappy and done by myself.
This week - scoping out a new B2C project, initial test campaign, and hiring some freelancers to test creatives.
This week - scoping out a new B2C project, initial test campaign, and hiring some freelancers to test creatives.
Setting up new accounts/assets on Meta/Tiktok business & ad managers is such a f***ing pain. I think that may be intentional.
January 4, 2026 at 5:24 PM
Setting up new accounts/assets on Meta/Tiktok business & ad managers is such a f***ing pain. I think that may be intentional.
All of my programming knowledge is self-taught. All of my experience is from projects of my own. I started out as a journalist!
You don't need credentials to build things.
You just need to start building things. You'll learn what you need when you need it.
#buildinpublic #indiehacker
You don't need credentials to build things.
You just need to start building things. You'll learn what you need when you need it.
#buildinpublic #indiehacker
January 3, 2026 at 4:01 PM
All of my programming knowledge is self-taught. All of my experience is from projects of my own. I started out as a journalist!
You don't need credentials to build things.
You just need to start building things. You'll learn what you need when you need it.
#buildinpublic #indiehacker
You don't need credentials to build things.
You just need to start building things. You'll learn what you need when you need it.
#buildinpublic #indiehacker
The types of money printers I've built over 10 years:
- Physical, digital, and print-on-demand products
- MicroSaaS subscriptions
- Lead capture and lead sales
- Affiliate marketing projects
- Physical, digital, and print-on-demand products
- MicroSaaS subscriptions
- Lead capture and lead sales
- Affiliate marketing projects
January 2, 2026 at 8:31 PM
The types of money printers I've built over 10 years:
- Physical, digital, and print-on-demand products
- MicroSaaS subscriptions
- Lead capture and lead sales
- Affiliate marketing projects
- Physical, digital, and print-on-demand products
- MicroSaaS subscriptions
- Lead capture and lead sales
- Affiliate marketing projects
What's your big idea for 2026?
Claim your free url, start building and validating at www.slapplaunch.com
#buildinpublic #indiehacker
Claim your free url, start building and validating at www.slapplaunch.com
#buildinpublic #indiehacker
SLAPPlaunch
Validate ideas. Find customers. Collect feedback. Launch with confidence.
www.slapplaunch.com
January 1, 2026 at 3:22 PM
What's your big idea for 2026?
Claim your free url, start building and validating at www.slapplaunch.com
#buildinpublic #indiehacker
Claim your free url, start building and validating at www.slapplaunch.com
#buildinpublic #indiehacker
One more to close out 2025: SLAPPlaunch.
A platform designed to validate and share ideas (at any stage), find your first users, and collect feedback via simple surveys - all while building SEO to your owned properties with dofollow links & editable landing pages.
Start for free - happy new year!
A platform designed to validate and share ideas (at any stage), find your first users, and collect feedback via simple surveys - all while building SEO to your owned properties with dofollow links & editable landing pages.
Start for free - happy new year!
December 31, 2025 at 9:50 PM
One more to close out 2025: SLAPPlaunch.
A platform designed to validate and share ideas (at any stage), find your first users, and collect feedback via simple surveys - all while building SEO to your owned properties with dofollow links & editable landing pages.
Start for free - happy new year!
A platform designed to validate and share ideas (at any stage), find your first users, and collect feedback via simple surveys - all while building SEO to your owned properties with dofollow links & editable landing pages.
Start for free - happy new year!
I didn't really get Tailwind CSS at first. Why am I using bastardized style rules as class names?
But once I got the hang of it, styling on the fly while building became way faster.
Just another flow to make building and shipping faster for me.
But once I got the hang of it, styling on the fly while building became way faster.
Just another flow to make building and shipping faster for me.
December 30, 2025 at 5:05 PM
I didn't really get Tailwind CSS at first. Why am I using bastardized style rules as class names?
But once I got the hang of it, styling on the fly while building became way faster.
Just another flow to make building and shipping faster for me.
But once I got the hang of it, styling on the fly while building became way faster.
Just another flow to make building and shipping faster for me.
Skip the finer polish on V1:
I'm working on a validation/distribution tool -
I was about to jump into building some custom skeleton loaders for my dynamic pages.
Stopped myself real quick and opted for a simple loading.tsx for the routes (nextjs).
Keep it simple, stupid.
#buildinpublic
I'm working on a validation/distribution tool -
I was about to jump into building some custom skeleton loaders for my dynamic pages.
Stopped myself real quick and opted for a simple loading.tsx for the routes (nextjs).
Keep it simple, stupid.
#buildinpublic
December 29, 2025 at 9:45 PM
Skip the finer polish on V1:
I'm working on a validation/distribution tool -
I was about to jump into building some custom skeleton loaders for my dynamic pages.
Stopped myself real quick and opted for a simple loading.tsx for the routes (nextjs).
Keep it simple, stupid.
#buildinpublic
I'm working on a validation/distribution tool -
I was about to jump into building some custom skeleton loaders for my dynamic pages.
Stopped myself real quick and opted for a simple loading.tsx for the routes (nextjs).
Keep it simple, stupid.
#buildinpublic
SEOs describing Google Search Console or basic site search operators to see how your site is indexed like they're some mystical secret weapon got to stop.
SEO is not that complicated.
SEO is not that complicated.
December 29, 2025 at 3:50 PM
SEOs describing Google Search Console or basic site search operators to see how your site is indexed like they're some mystical secret weapon got to stop.
SEO is not that complicated.
SEO is not that complicated.
To launch a basic service business online, you need:
A website
Lead capture
A CRM
Email
Scheduling
Invoicing and payments
That can be up to 6 different tools before you've made a dollar if you're not careful.
I built serviceCRM to solve that.
A website
Lead capture
A CRM
Scheduling
Invoicing and payments
That can be up to 6 different tools before you've made a dollar if you're not careful.
I built serviceCRM to solve that.
December 28, 2025 at 3:24 PM
To launch a basic service business online, you need:
A website
Lead capture
A CRM
Email
Scheduling
Invoicing and payments
That can be up to 6 different tools before you've made a dollar if you're not careful.
I built serviceCRM to solve that.
A website
Lead capture
A CRM
Scheduling
Invoicing and payments
That can be up to 6 different tools before you've made a dollar if you're not careful.
I built serviceCRM to solve that.
Happy to say I've stuck to my goal of publishing consecutive weekly issues & videos of THE SLAPPY WEEKLY: slappshell.com/resou… & youtube.com/@Slap…SLAPPSHELL is my new project condensing my experience in running online businesses over the past 10 years into products, tools, and services.
https://slappshell.com/resou…
December 28, 2025 at 12:16 AM
Happy to say I've stuck to my goal of publishing consecutive weekly issues & videos of THE SLAPPY WEEKLY: slappshell.com/resou… & youtube.com/@Slap…SLAPPSHELL is my new project condensing my experience in running online businesses over the past 10 years into products, tools, and services.
(re)Building a money printer:
Start with the parts of the blueprint you know are working.
Try something new for the parts that failed.
Repeat.
More money printing blueprints from SLAPPSHELL coming in 2026 & beyond.
Start with the parts of the blueprint you know are working.
Try something new for the parts that failed.
Repeat.
More money printing blueprints from SLAPPSHELL coming in 2026 & beyond.
December 27, 2025 at 3:47 PM
(re)Building a money printer:
Start with the parts of the blueprint you know are working.
Try something new for the parts that failed.
Repeat.
More money printing blueprints from SLAPPSHELL coming in 2026 & beyond.
Start with the parts of the blueprint you know are working.
Try something new for the parts that failed.
Repeat.
More money printing blueprints from SLAPPSHELL coming in 2026 & beyond.
Google, Meta, etc. will happily take all the ad spend you give them.
If you're running paid campaigns without good conversion tracking (or poor conversions in general), pause them and fix that first.
You'll be happy you did.
If you're running paid campaigns without good conversion tracking (or poor conversions in general), pause them and fix that first.
You'll be happy you did.
December 26, 2025 at 8:48 PM
Google, Meta, etc. will happily take all the ad spend you give them.
If you're running paid campaigns without good conversion tracking (or poor conversions in general), pause them and fix that first.
You'll be happy you did.
If you're running paid campaigns without good conversion tracking (or poor conversions in general), pause them and fix that first.
You'll be happy you did.
serviceCRM is essentially a turn-key business platform (whether you're a service business or website developer).
But, any successful launch requires 2 things: validation + distribution.
SLAPPSHELL has a solution for that coming soon.
But, any successful launch requires 2 things: validation + distribution.
SLAPPSHELL has a solution for that coming soon.
December 26, 2025 at 4:41 PM
serviceCRM is essentially a turn-key business platform (whether you're a service business or website developer).
But, any successful launch requires 2 things: validation + distribution.
SLAPPSHELL has a solution for that coming soon.
But, any successful launch requires 2 things: validation + distribution.
SLAPPSHELL has a solution for that coming soon.
Here’s a gift:
that idea you’ve got?
The v1 can be started for free with nothing more than a laptop.
Oh, you still need to make a logo, favicon, different sizes?
Merry XMas, just do the damn thing
www.slappshell.com/logo-file-ma...
#buildinpublic #indiehacker
that idea you’ve got?
The v1 can be started for free with nothing more than a laptop.
Oh, you still need to make a logo, favicon, different sizes?
Merry XMas, just do the damn thing
www.slappshell.com/logo-file-ma...
#buildinpublic #indiehacker
Logo File Maker
Upload or design custom logo files for your applications with our easy-to-use Logo File Maker tool. Get all the sizes you'll need for your application, favicons, and social profiles.
www.slappshell.com
December 25, 2025 at 3:31 PM
Here’s a gift:
that idea you’ve got?
The v1 can be started for free with nothing more than a laptop.
Oh, you still need to make a logo, favicon, different sizes?
Merry XMas, just do the damn thing
www.slappshell.com/logo-file-ma...
#buildinpublic #indiehacker
that idea you’ve got?
The v1 can be started for free with nothing more than a laptop.
Oh, you still need to make a logo, favicon, different sizes?
Merry XMas, just do the damn thing
www.slappshell.com/logo-file-ma...
#buildinpublic #indiehacker
All my talk about launching quickly and I still sat on the SLAPPSHELL idea for a year.
Life happens, and you do what you can with the time you have.
The important thing is eventually doing what you want. #buildinpublic #indiehacker #smallbusiness
Life happens, and you do what you can with the time you have.
The important thing is eventually doing what you want. #buildinpublic #indiehacker #smallbusiness
December 24, 2025 at 3:47 PM
All my talk about launching quickly and I still sat on the SLAPPSHELL idea for a year.
Life happens, and you do what you can with the time you have.
The important thing is eventually doing what you want. #buildinpublic #indiehacker #smallbusiness
Life happens, and you do what you can with the time you have.
The important thing is eventually doing what you want. #buildinpublic #indiehacker #smallbusiness
I built a test version of an old WP project with NextJS, Supabase, and Stripe. (new mini-subscriptions still come through)
It wasn't designed to pay the bills, but it did prove I could now build my "money printers" faster and more efficiently than before. #buildinpublic #indiehacker
It wasn't designed to pay the bills, but it did prove I could now build my "money printers" faster and more efficiently than before. #buildinpublic #indiehacker
December 24, 2025 at 2:10 AM
I built a test version of an old WP project with NextJS, Supabase, and Stripe. (new mini-subscriptions still come through)
It wasn't designed to pay the bills, but it did prove I could now build my "money printers" faster and more efficiently than before. #buildinpublic #indiehacker
It wasn't designed to pay the bills, but it did prove I could now build my "money printers" faster and more efficiently than before. #buildinpublic #indiehacker
Easy meta tags template I use for all of my pages, just fill in a few variables and I'm good to go in seconds. Could even componentize it if I really wanted to.
#buildinpublic
#buildinpublic
December 23, 2025 at 9:48 PM
Easy meta tags template I use for all of my pages, just fill in a few variables and I'm good to go in seconds. Could even componentize it if I really wanted to.
#buildinpublic
#buildinpublic
December 23, 2025 at 4:28 PM
My first idea sucked as a business.
After 6 months working on it, that was pretty clear.
But almost any idea will do as long as it gets you moving.
#buildinpublic
After 6 months working on it, that was pretty clear.
But almost any idea will do as long as it gets you moving.
#buildinpublic
December 23, 2025 at 1:23 AM
My first idea sucked as a business.
After 6 months working on it, that was pretty clear.
But almost any idea will do as long as it gets you moving.
#buildinpublic
After 6 months working on it, that was pretty clear.
But almost any idea will do as long as it gets you moving.
#buildinpublic
My broader project is all about combining my curiosities/learnings from the past 10 years and distilling that into products/services to help launch ideas faster, run leaner, and make more money.
I've got a running list of products to build under the SLAPPSHELL umbrella to that end.
I've got a running list of products to build under the SLAPPSHELL umbrella to that end.
December 22, 2025 at 9:43 PM
My broader project is all about combining my curiosities/learnings from the past 10 years and distilling that into products/services to help launch ideas faster, run leaner, and make more money.
I've got a running list of products to build under the SLAPPSHELL umbrella to that end.
I've got a running list of products to build under the SLAPPSHELL umbrella to that end.
As a former SEO, don’t stress too much about your SEO. There are no magic keywords or magic backlinks.
Get a solid technical foundation in place, templates with your core on-page elements, and then focus on building something useful and talking about it how your customers do.
#buildinpublic
Get a solid technical foundation in place, templates with your core on-page elements, and then focus on building something useful and talking about it how your customers do.
#buildinpublic
December 22, 2025 at 7:41 PM
As a former SEO, don’t stress too much about your SEO. There are no magic keywords or magic backlinks.
Get a solid technical foundation in place, templates with your core on-page elements, and then focus on building something useful and talking about it how your customers do.
#buildinpublic
Get a solid technical foundation in place, templates with your core on-page elements, and then focus on building something useful and talking about it how your customers do.
#buildinpublic