Ethan Orenstein
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slappshell.bsky.social
Ethan Orenstein
@slappshell.bsky.social
Get Slappin!
It's the least scrappy I've ever operated while still remaining pretty darn scrappy.
January 5, 2026 at 9:18 PM
haha yes

It's like giant, flashing exit signs asking you, "Do you really want to set your money on fire?"

Yes! Let me.
January 5, 2026 at 9:18 PM
2025’s biggest success for me was paid campaigns to lead sales.

I do think pretty much anything can work though - not magically and not without execution. But it’s a big world out there.
January 3, 2026 at 12:19 AM
Anything can work. Pick one. Learn the systems. Replicate & repeat.

2023-2024ish came with some setbacks. 2025 had some successful tests. 2026 is about execution & scale & diversification.

#buildinpublic
January 2, 2026 at 8:31 PM
Exactly - whatever works for you is what works
January 2, 2026 at 2:49 PM
Thanks for the feedback - that's a great suggestion.
January 1, 2026 at 6:25 PM
Good analogy haha
December 30, 2025 at 4:42 PM
Not live yet, no users - I'm avoiding overengineering.

Here's a little preview:
December 29, 2025 at 10:16 PM
VOL 1. Closes out 2025 with a bit of my background and what to expect from the project.

In early 2026, you can find some tools for validating/distributing your new ideas, solution for A/B testing & improving your conversion rates, and some other fun stuff.

Happy Slappin!

#buildinpublic
December 28, 2025 at 12:16 AM