1. Trusted platform (trust in teams and services)
2. Shared success stories (we need data as well, but everyone loves story telling)
3. Internal confidence (we in platform, our confidence)
4. External confidence (other's confidence in the platform, data on what we deliver)
1. Trusted platform (trust in teams and services)
2. Shared success stories (we need data as well, but everyone loves story telling)
3. Internal confidence (we in platform, our confidence)
4. External confidence (other's confidence in the platform, data on what we deliver)