The second HotFresh recommended paper is:

Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment, Organization Science.

pubsonline.informs.org/doi/10.1287/...

Thanks, Jon!!

Why? Stereotype reactance: People don’t like being told how “people like them” are expected to behave.

I’m grateful to my amazing co-authors: @jacervantez.bsky.social, @erikakirgios.bsky.social, Edward Chang, & @katymilkman.bsky.social!

Check out the paper here: doi.org/10.1287/orsc...

🚨New paper alert!🚨

Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.

📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.