Swaay Health
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swaay.health
Swaay Health
@swaay.health
140 followers 110 following 210 posts
Bringing together the leading Healthcare and Health IT marketing, PR and communication professionals. https://swaay.health/
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ashoebridge.bsky.social
Get the full story on this photo and slide from the #swaayhealth conference. @swaay.health
www.linkedin.com/posts/shoebr...
✋ OK, what in the heck am I doing?! 😯 LinkedIn it's so ... cringe? Let me… | Alan Shoebridge
✋ OK, what in the heck am I doing?! 😯 LinkedIn it's so ... cringe? Let me explain. Here's the full context of this picture and the slide. During a presentation on personal branding, I mentio...
www.linkedin.com
April 26, 2025 at 2:28 PM
Reposted by Swaay Health
techguy.healthcareittoday.com
The easiest promise I make in my work @swaay.health and @healthcareittoday.com is that healthcare marketers will get value if they attend Swaay.Health LIVE 2025: live.swaay.health

I think Alexandra captured this sentiment better than I could.

No regrets. Join us in San Diego in April!
January 7, 2025 at 4:52 PM
Reposted by Swaay Health
techguy.healthcareittoday.com
Awesome! Thanks for doing that. You'll love the content too.

Although, you'll likely enjoy the content on the @swaay.health channel more: www.youtube.com/channel/UCiU...
SwaayHealth
Covering the news, trends, innovators, technologies, and success stories that healthcare marketing, PR, and communication professionals need to know.
www.youtube.com
December 18, 2024 at 10:07 PM
swaay.health
Our healthcare marketing community is extraordinary!

Today is the last day of the Call for Speakers for our conference in April and the quality and volume of submissions has been amazing.

There's still time to submit if you haven't already: live.swaay.health/call-for-spe...

#SwaayHealth
Call for Speakers | Swaay.Health LIVE
Swaay.Health LIVE 2025 (formerly HITMC Annual Conference) is just around the corner and to help us round out the agenda, we have launched our Call for Speakers. Our goal is to create engaging, thought...
live.swaay.health
December 6, 2024 at 11:26 PM
swaay.health
Classic learning from our healthcare IT press panels: Don't make the reporter work to know what the story is.

Make it easy for the reporter to tell your story.

#SwaayHealth
December 6, 2024 at 11:25 PM
swaay.health
Last chance to register at the Super Early bird registration price: live.swaay.health

Who's planning to join us at our healthcare marketing conference in San Diego in April?

#SwaayHealth #hcmktg
December 5, 2024 at 6:22 AM
swaay.health
From Legacy to Innovation: How Broward Health Mastered Social Media & Won Big
Broward Health’s social media journey has not only elevated its brand but also deepened its connection with the local community, earning them the prestigious 2024 Swaay.Health Award for Best Social Media. Through innovative campaigns like "Then. Now.…
dlvr.it
September 24, 2024 at 2:17 PM
swaay.health
AI was Not the Big Topic at the 2024 Patient Experience Symposium – and that was Perfectly Okay!
Finally! A conference where AI did not dominate the stage. Instead, the 2024 Patient Experience Symposium focused on the need for more kindness and more attention on staff experience as a prerequisite for better patient experiences. The post AI was Not…
dlvr.it
September 20, 2024 at 12:57 PM
swaay.health
Kindness Dominates Day 2 at Patient Experience Symposium
Day 2 at the Patient Experience Symposium in Boston, MA featured more great sessions and keynotes. Kindness was the hot topic of discussion - how we need more of it, how it is the salve we need in these tough times, and how we can create an environment…
dlvr.it
September 18, 2024 at 1:44 PM
swaay.health
Feeling the Rhythm at Patient Experience Symposium 2024 Day 1
The speakers and panelists on Day 1 of the Patient Experience Symposium made it clear how improving patient experience is multifaceted. We cannot make significant improvement without addressing foundational issues like racial + ethnic disparities as well…
dlvr.it
September 17, 2024 at 2:08 PM
swaay.health
Nine Conferences that Should be on Your Radar for Fall 2024
There are nine healthcare and marketing conferences that are worth considering this fall, including HLTH, CHIME, HCIC, SHSMD, AHIMA, and RSNA. These conferences offer a good mix of educational sessions and networking opportunities. The post Nine…
dlvr.it
September 16, 2024 at 2:33 PM
swaay.health
Top Healthcare Marketing Videos – August 2024
Here are the top healthcare marketing videos published by Swaay.Health in August 2024. The post Top Healthcare Marketing Videos – August 2024 first appeared on Swaay.Health.
dlvr.it
September 13, 2024 at 12:48 PM
swaay.health
Strategic Considerations for PR and Marketing in Healthcare: Impact Assessment and Future Opportunities
The success of your organization is largely dependent on effective PR and marketing strategies. Matthew Briggs discusses how to assess the impact of your efforts and how to look out for future opportunities to better set your organization up for success.…
dlvr.it
September 12, 2024 at 1:12 PM
swaay.health
What?!! It Has Already Been a Year of Swaay.Health!
It has been a year since we launched the Swaay.Health brand and publication. We have achieved many of our original goals and that is mostly thanks to the valuable feedback from the amazing Swaay.Health Community. Here are a few of the highlights. The post…
dlvr.it
September 11, 2024 at 1:34 PM
swaay.health
Ramsoft’s Rebrand Reflects Expansion into Patient-Facing Solutions
Ramsoft, a Toronto-based radiology solutions company, is celebrating its 30th anniversary with a new look. The brand refresh marks a new chapter for the company as it expands its solution with patient-facing capabilities. The post Ramsoft’s Rebrand…
dlvr.it
September 10, 2024 at 1:57 PM
swaay.health
Top Healthcare Marketing Articles – August 2024
Here are the top healthcare marketing articles published on Swaay.Health at August 2024. The post Top Healthcare Marketing Articles – August 2024 first appeared on Swaay.Health.
dlvr.it
September 9, 2024 at 2:19 PM
swaay.health
How to Dump the End-of-Summer Slump: Re-energizing Your Marketing for Fall
Getting back on track after the summer is challenging. Here are some tips on how to overcome the summer lull and sprint to the end of the year. The post How to Dump the End-of-Summer Slump: Re-energizing Your Marketing for Fall first appeared on…
dlvr.it
September 4, 2024 at 1:11 PM
swaay.health
Traditional Advertising Trends for Healthcare
Healthcare marketers should not underestimate the power of traditional advertising and should use it in conjunction with digital efforts to reach their desired audience. The post Traditional Advertising Trends for Healthcare first appeared on Swaay.Health.
dlvr.it
September 3, 2024 at 1:33 PM
swaay.health
Healthcare Marketing Trendsetters and Trailblazers – August 2024
Congratulations to these healthcare marketing trendsetters and trailblazers for August 2024. This month we put a spotlight on the healthcare marketing agencies that made it onto the Inc 5000 Private Companies List. The post Healthcare Marketing…
dlvr.it
August 29, 2024 at 3:19 PM
swaay.health
Reason One Ranks Among Fastest Growing Companies
Reason One, a healthcare marketing agency made it onto the Inc 5000 list of fastest growing private companies. Being on the list is tremendously validating for the team and is a nice acknowledgement for all the hard work put in over the past year says the…
dlvr.it
August 28, 2024 at 12:44 PM
swaay.health
How to Build a Strong Healthcare PR Team: Insights from Aria Marketing
Building a successful healthcare PR team is like putting together 3D puzzle. You need a strong foundation, the pieces must fit precisely together, and everything must be delicately balanced. It is difficult, but not impossible. Here is how one leader does…
dlvr.it
August 27, 2024 at 1:05 PM
swaay.health
Five LinkedIn Secrets Every Healthcare Professional Needs to Know
LinkedIn has become a tremendously valuable tool for career building, yet many healthcare professionals are not taking full advantage of the platform. Here are five secrets you need to know from a healthcare LinkedIn expert. The post Five LinkedIn Secrets…
dlvr.it
August 26, 2024 at 1:27 PM
swaay.health
Smart Marketing Leaders Are Adapting to Thrive
Marketing leaders musth change their management styles and approaches if they want to succeed in the years ahead. What worked over the last decade will not likely work going forward. Six leaders share their advice. The post Smart Marketing Leaders Are…
dlvr.it
August 23, 2024 at 2:32 PM
swaay.health
Where are Journalists at Healthcare Conferences? Innsena Finds Out.
HLTH, HIMSS, and ViVE are the top healthcare conferences for healthcare journalists according to a new survey from Innsena. The survey also found that journalists are laser focused on doing interviews with leaders and tend not to explore the exhibit hall…
dlvr.it
August 20, 2024 at 12:38 PM
swaay.health
Marketing Rising Star: 3 Mantras That Propelled Dani Patterson’s Success in Healthcare Marketing
From non-profit & higher education to healthcare IT marketing, Dani Patterson's journey is a masterclass in adaptability and growth. Discover the mantras that propelled her to become a Marketing Rising Star and how she's leveraged every experience to…
dlvr.it
August 19, 2024 at 12:57 PM