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The enchanting Groves Titi Monkey, also referred to as the Alta Floresta titi monkey or Mato Grosso titi monkey made a remarkable entry into the spotlight only recently in 2016 when they were classified by scientists. They belong to the Eastern Amazonian clade of the red-bellied titi monkey (P. moloch) group and are known for their vividly coloured fur and rowdy rainforest vocalisations. They face multiple anthropogenic threats including hunting gold mining, palm oil, meat and soy deforestation and hydroelectric dams. Help them to survive each time you shop, be #vegan and #Boycottpalmoil #Boycott4Wildlife

A recent study using satellite data has highlighted the critical role that large herbivores play in promoting tree diversity in forest ecosystems. The research showed that areas with abundant large herbivores had more varied tree cover and more tree diversity. This finding underscores the importance of large herbivores in many ecosystems and that they should have primary importance in conservation strategies, particularly in the context of global efforts to combat climate change and extinction. Help big herbivores every time you shop and #Boycottpalmoil and #Boycott4Wildlife in the supermarket!