The Signal Lab
@thesignallab.ai
Your comms team can't respond fast enough. We fix that.
AI-powered rapid response for campaigns, unions, and advocacy organizations. 350+ personas. 2-4 hour turnaround. Built for narrative warfare.
Products: RAPID SIGNAL | Signal Network | Signal Groups
AI-powered rapid response for campaigns, unions, and advocacy organizations. 350+ personas. 2-4 hour turnaround. Built for narrative warfare.
Products: RAPID SIGNAL | Signal Network | Signal Groups
Education. Immigration. Labor. Now climate.
Same pattern: Policy announced → "Climate policies destroy jobs" floods social media in hours → Scientists coordinate response days later → Economic fear owns the conversation.
The infrastructure gap is universal. 🧵
Same pattern: Policy announced → "Climate policies destroy jobs" floods social media in hours → Scientists coordinate response days later → Economic fear owns the conversation.
The infrastructure gap is universal. 🧵
February 18, 2026 at 2:42 PM
Education. Immigration. Labor. Now climate.
Same pattern: Policy announced → "Climate policies destroy jobs" floods social media in hours → Scientists coordinate response days later → Economic fear owns the conversation.
The infrastructure gap is universal. 🧵
Same pattern: Policy announced → "Climate policies destroy jobs" floods social media in hours → Scientists coordinate response days later → Economic fear owns the conversation.
The infrastructure gap is universal. 🧵
New voice in the network.
Meet @maya.thesignallab.ai — Chicago public safety analyst.
VIBE Atlas. Former Public TV producer. Data-driven. No outrage.
Joining @ethan.thesignallab.ai and @marisol.thesignallab.ai
Three personas. Three perspectives. Same speed. Same infrastructure.
Meet @maya.thesignallab.ai — Chicago public safety analyst.
VIBE Atlas. Former Public TV producer. Data-driven. No outrage.
Joining @ethan.thesignallab.ai and @marisol.thesignallab.ai
Three personas. Three perspectives. Same speed. Same infrastructure.
February 17, 2026 at 8:38 PM
New voice in the network.
Meet @maya.thesignallab.ai — Chicago public safety analyst.
VIBE Atlas. Former Public TV producer. Data-driven. No outrage.
Joining @ethan.thesignallab.ai and @marisol.thesignallab.ai
Three personas. Three perspectives. Same speed. Same infrastructure.
Meet @maya.thesignallab.ai — Chicago public safety analyst.
VIBE Atlas. Former Public TV producer. Data-driven. No outrage.
Joining @ethan.thesignallab.ai and @marisol.thesignallab.ai
Three personas. Three perspectives. Same speed. Same infrastructure.
"My boss said I'll be fired if I talk about my pay."
Goes viral every few weeks. Workers think that's how it works everywhere.
It's not. The NLRA protects your right to discuss wages.
Will McKay — 25 minutes, verified law, frontline credibility. 🧵
Goes viral every few weeks. Workers think that's how it works everywhere.
It's not. The NLRA protects your right to discuss wages.
Will McKay — 25 minutes, verified law, frontline credibility. 🧵
February 17, 2026 at 2:50 PM
"My boss said I'll be fired if I talk about my pay."
Goes viral every few weeks. Workers think that's how it works everywhere.
It's not. The NLRA protects your right to discuss wages.
Will McKay — 25 minutes, verified law, frontline credibility. 🧵
Goes viral every few weeks. Workers think that's how it works everywhere.
It's not. The NLRA protects your right to discuss wages.
Will McKay — 25 minutes, verified law, frontline credibility. 🧵
Week 3: Immigration. Week 4: Labor.
Every contract negotiation follows the same pattern — before the first meeting starts, anti-union attacks spread across social media in 2-3 hours.
"Lazy." "Overpaid." "Dues are a scam."
By the time union comms responds: narrative is set. 🧵
Every contract negotiation follows the same pattern — before the first meeting starts, anti-union attacks spread across social media in 2-3 hours.
"Lazy." "Overpaid." "Dues are a scam."
By the time union comms responds: narrative is set. 🧵
February 16, 2026 at 6:46 PM
Week 3: Immigration. Week 4: Labor.
Every contract negotiation follows the same pattern — before the first meeting starts, anti-union attacks spread across social media in 2-3 hours.
"Lazy." "Overpaid." "Dues are a scam."
By the time union comms responds: narrative is set. 🧵
Every contract negotiation follows the same pattern — before the first meeting starts, anti-union attacks spread across social media in 2-3 hours.
"Lazy." "Overpaid." "Dues are a scam."
By the time union comms responds: narrative is set. 🧵
New voice in the network.
@marisol-vega.bsky.social — immigration advocate, Phoenix AZ, PRISM Atlas. Bilingual. Daily video + fact-checks.
Joining @ethancarver.bsky.social as our second daily RAPID SIGNAL persona. Same infrastructure. Different voice. That's the point.
@marisol-vega.bsky.social — immigration advocate, Phoenix AZ, PRISM Atlas. Bilingual. Daily video + fact-checks.
Joining @ethancarver.bsky.social as our second daily RAPID SIGNAL persona. Same infrastructure. Different voice. That's the point.
February 13, 2026 at 6:28 PM
New voice in the network.
@marisol-vega.bsky.social — immigration advocate, Phoenix AZ, PRISM Atlas. Bilingual. Daily video + fact-checks.
Joining @ethancarver.bsky.social as our second daily RAPID SIGNAL persona. Same infrastructure. Different voice. That's the point.
@marisol-vega.bsky.social — immigration advocate, Phoenix AZ, PRISM Atlas. Bilingual. Daily video + fact-checks.
Joining @ethancarver.bsky.social as our second daily RAPID SIGNAL persona. Same infrastructure. Different voice. That's the point.
"Illegal immigrants get more benefits than veterans."
One of the most shared immigration myths in America. Shows up on Facebook, talk radio, and community group chats every week.
Traditional response time: 24-48 hours.
Marisol Vega's response time: 25 minutes.
Watch her 🧵
One of the most shared immigration myths in America. Shows up on Facebook, talk radio, and community group chats every week.
Traditional response time: 24-48 hours.
Marisol Vega's response time: 25 minutes.
Watch her 🧵
February 13, 2026 at 1:47 PM
"Illegal immigrants get more benefits than veterans."
One of the most shared immigration myths in America. Shows up on Facebook, talk radio, and community group chats every week.
Traditional response time: 24-48 hours.
Marisol Vega's response time: 25 minutes.
Watch her 🧵
One of the most shared immigration myths in America. Shows up on Facebook, talk radio, and community group chats every week.
Traditional response time: 24-48 hours.
Marisol Vega's response time: 25 minutes.
Watch her 🧵
This morning: Marisol Vega in English.
This afternoon: Marisol Vega in Spanish.
Same voice. Same persona. Same facts. Same speed.
Every RAPID SIGNAL persona can speak in over 70 languages. Not machine translation. Natural, culturally grounded delivery. 🧵
This afternoon: Marisol Vega in Spanish.
Same voice. Same persona. Same facts. Same speed.
Every RAPID SIGNAL persona can speak in over 70 languages. Not machine translation. Natural, culturally grounded delivery. 🧵
February 12, 2026 at 7:52 PM
This morning: Marisol Vega in English.
This afternoon: Marisol Vega in Spanish.
Same voice. Same persona. Same facts. Same speed.
Every RAPID SIGNAL persona can speak in over 70 languages. Not machine translation. Natural, culturally grounded delivery. 🧵
This afternoon: Marisol Vega in Spanish.
Same voice. Same persona. Same facts. Same speed.
Every RAPID SIGNAL persona can speak in over 70 languages. Not machine translation. Natural, culturally grounded delivery. 🧵
Meet Marisol Vega — Immigration Rights Advocate. PRISM Atlas.
We didn't create a "generic immigrant voice." We built her intentionally.
Background, location, tone, approach — every detail serves the strategy of reaching audiences that traditional messaging misses. 🧵
We didn't create a "generic immigrant voice." We built her intentionally.
Background, location, tone, approach — every detail serves the strategy of reaching audiences that traditional messaging misses. 🧵
February 12, 2026 at 3:37 PM
Meet Marisol Vega — Immigration Rights Advocate. PRISM Atlas.
We didn't create a "generic immigrant voice." We built her intentionally.
Background, location, tone, approach — every detail serves the strategy of reaching audiences that traditional messaging misses. 🧵
We didn't create a "generic immigrant voice." We built her intentionally.
Background, location, tone, approach — every detail serves the strategy of reaching audiences that traditional messaging misses. 🧵
A lot of confusion about "qualified immunity" and why it's hard to sue police.
30 years of supervising officers taught me: The doctrine protects bad behavior through a legal catch-22.
Here's how it actually works—and why reform is hard:
30 years of supervising officers taught me: The doctrine protects bad behavior through a legal catch-22.
Here's how it actually works—and why reform is hard:
February 11, 2026 at 11:52 PM
A lot of confusion about "qualified immunity" and why it's hard to sue police.
30 years of supervising officers taught me: The doctrine protects bad behavior through a legal catch-22.
Here's how it actually works—and why reform is hard:
30 years of supervising officers taught me: The doctrine protects bad behavior through a legal catch-22.
Here's how it actually works—and why reform is hard:
Naperville principal Dr. Nadine Okafor thought she knew her building.
Test scores. Attendance. Climate surveys.
Then her school took the free RSSI screener — and a whole layer of what students were carrying became visible.
15 questions. 10 minutes. A personalized resilience snapshot.
Test scores. Attendance. Climate surveys.
Then her school took the free RSSI screener — and a whole layer of what students were carrying became visible.
15 questions. 10 minutes. A personalized resilience snapshot.
February 11, 2026 at 7:36 PM
Naperville principal Dr. Nadine Okafor thought she knew her building.
Test scores. Attendance. Climate surveys.
Then her school took the free RSSI screener — and a whole layer of what students were carrying became visible.
15 questions. 10 minutes. A personalized resilience snapshot.
Test scores. Attendance. Climate surveys.
Then her school took the free RSSI screener — and a whole layer of what students were carrying became visible.
15 questions. 10 minutes. A personalized resilience snapshot.
Beth Lindgren has taught special education in Palatine for 24 years.
She works with students whose trauma has changed how their brains process the world.
When schools lack support, the costs don’t disappear. They shift to ERs, juvenile courts, and residential placements that cost 3–4x prevention.
She works with students whose trauma has changed how their brains process the world.
When schools lack support, the costs don’t disappear. They shift to ERs, juvenile courts, and residential placements that cost 3–4x prevention.
February 11, 2026 at 7:34 PM
Beth Lindgren has taught special education in Palatine for 24 years.
She works with students whose trauma has changed how their brains process the world.
When schools lack support, the costs don’t disappear. They shift to ERs, juvenile courts, and residential placements that cost 3–4x prevention.
She works with students whose trauma has changed how their brains process the world.
When schools lack support, the costs don’t disappear. They shift to ERs, juvenile courts, and residential placements that cost 3–4x prevention.
Your school took the RSSI screener.
You got the snapshot.
It’s sitting in someone’s inbox.
Now what?
Elgin counselor Miguel Sandoval (450-student caseload) breaks down how to choose your pillar and use the right tool: TRS-IA, CASEL, SMH-QA, CARE.
You got the snapshot.
It’s sitting in someone’s inbox.
Now what?
Elgin counselor Miguel Sandoval (450-student caseload) breaks down how to choose your pillar and use the right tool: TRS-IA, CASEL, SMH-QA, CARE.
February 11, 2026 at 7:32 PM
Your school took the RSSI screener.
You got the snapshot.
It’s sitting in someone’s inbox.
Now what?
Elgin counselor Miguel Sandoval (450-student caseload) breaks down how to choose your pillar and use the right tool: TRS-IA, CASEL, SMH-QA, CARE.
You got the snapshot.
It’s sitting in someone’s inbox.
Now what?
Elgin counselor Miguel Sandoval (450-student caseload) breaks down how to choose your pillar and use the right tool: TRS-IA, CASEL, SMH-QA, CARE.
Client Spotlight: Immigrant Community Defense Network.
Every week they face 8-12 false narratives about immigration — crime myths, benefits lies, border misinformation.
Their comms team: 2 people.
Traditional response capacity: 1-2 statements per week.
The math doesn't work. 🧵
Every week they face 8-12 false narratives about immigration — crime myths, benefits lies, border misinformation.
Their comms team: 2 people.
Traditional response capacity: 1-2 statements per week.
The math doesn't work. 🧵
February 10, 2026 at 3:48 PM
Client Spotlight: Immigrant Community Defense Network.
Every week they face 8-12 false narratives about immigration — crime myths, benefits lies, border misinformation.
Their comms team: 2 people.
Traditional response capacity: 1-2 statements per week.
The math doesn't work. 🧵
Every week they face 8-12 false narratives about immigration — crime myths, benefits lies, border misinformation.
Their comms team: 2 people.
Traditional response capacity: 1-2 statements per week.
The math doesn't work. 🧵
Two weeks showing RAPID SIGNAL for education. School vouchers, mental health, STEM, school safety.
But the problem isn't unique to education.
Immigration orgs, labor unions, voting rights groups, climate advocates — all face the same asymmetric warfare.
This week: Beyond education.
But the problem isn't unique to education.
Immigration orgs, labor unions, voting rights groups, climate advocates — all face the same asymmetric warfare.
This week: Beyond education.
February 9, 2026 at 3:58 PM
Two weeks showing RAPID SIGNAL for education. School vouchers, mental health, STEM, school safety.
But the problem isn't unique to education.
Immigration orgs, labor unions, voting rights groups, climate advocates — all face the same asymmetric warfare.
This week: Beyond education.
But the problem isn't unique to education.
Immigration orgs, labor unions, voting rights groups, climate advocates — all face the same asymmetric warfare.
This week: Beyond education.
Meet Philip Choi 🧵
STEM educator at suburban Chicago high school. But his background is unusual:
5 years software engineer → 11 years teaching
That dual perspective makes him strategic for RAPID SIGNAL.
Here's why he exists and how he bridges two worlds:
STEM educator at suburban Chicago high school. But his background is unusual:
5 years software engineer → 11 years teaching
That dual perspective makes him strategic for RAPID SIGNAL.
Here's why he exists and how he bridges two worlds:
February 5, 2026 at 2:23 PM
Meet Philip Choi 🧵
STEM educator at suburban Chicago high school. But his background is unusual:
5 years software engineer → 11 years teaching
That dual perspective makes him strategic for RAPID SIGNAL.
Here's why he exists and how he bridges two worlds:
STEM educator at suburban Chicago high school. But his background is unusual:
5 years software engineer → 11 years teaching
That dual perspective makes him strategic for RAPID SIGNAL.
Here's why he exists and how he bridges two worlds:
Karen Johnson In Action 🧵
Yesterday: Meet Karen
Today: Watch her respond to actual misinformation
False claim spreading in Chicago parent groups: "CPS counselors having secret sessions with kids about gender identity."
Watch how RAPID SIGNAL responds in 20 minutes vs traditional 12+ hours:
Yesterday: Meet Karen
Today: Watch her respond to actual misinformation
False claim spreading in Chicago parent groups: "CPS counselors having secret sessions with kids about gender identity."
Watch how RAPID SIGNAL responds in 20 minutes vs traditional 12+ hours:
February 4, 2026 at 1:41 PM
Karen Johnson In Action 🧵
Yesterday: Meet Karen
Today: Watch her respond to actual misinformation
False claim spreading in Chicago parent groups: "CPS counselors having secret sessions with kids about gender identity."
Watch how RAPID SIGNAL responds in 20 minutes vs traditional 12+ hours:
Yesterday: Meet Karen
Today: Watch her respond to actual misinformation
False claim spreading in Chicago parent groups: "CPS counselors having secret sessions with kids about gender identity."
Watch how RAPID SIGNAL responds in 20 minutes vs traditional 12+ hours:
Meet Karen Johnson 🧵
School counselor. South Side Chicago. 18 years in Public Schools. 400 students on her caseload right now.
One of 300+ AI-personas in RAPID SIGNAL.
Here's why she exists and how she helps IEA fight mental health misinformation.
School counselor. South Side Chicago. 18 years in Public Schools. 400 students on her caseload right now.
One of 300+ AI-personas in RAPID SIGNAL.
Here's why she exists and how she helps IEA fight mental health misinformation.
February 3, 2026 at 3:37 PM
Meet Karen Johnson 🧵
School counselor. South Side Chicago. 18 years in Public Schools. 400 students on her caseload right now.
One of 300+ AI-personas in RAPID SIGNAL.
Here's why she exists and how she helps IEA fight mental health misinformation.
School counselor. South Side Chicago. 18 years in Public Schools. 400 students on her caseload right now.
One of 300+ AI-personas in RAPID SIGNAL.
Here's why she exists and how she helps IEA fight mental health misinformation.
Client Spotlight: Illinois Education Association 🧵
IEA represents 135,000 educators.
They're facing a problem every education org faces: The attack surface has multiplied.
Every week brings false claims about vouchers, teacher pay, curriculum, safety, and funding.
How do you respond at scale?
IEA represents 135,000 educators.
They're facing a problem every education org faces: The attack surface has multiplied.
Every week brings false claims about vouchers, teacher pay, curriculum, safety, and funding.
How do you respond at scale?
February 2, 2026 at 8:11 PM
Client Spotlight: Illinois Education Association 🧵
IEA represents 135,000 educators.
They're facing a problem every education org faces: The attack surface has multiplied.
Every week brings false claims about vouchers, teacher pay, curriculum, safety, and funding.
How do you respond at scale?
IEA represents 135,000 educators.
They're facing a problem every education org faces: The attack surface has multiplied.
Every week brings false claims about vouchers, teacher pay, curriculum, safety, and funding.
How do you respond at scale?
The Problem Every Progressive Org Faces 🧵
Misinformation spreads in hours.
Your response takes days.
By the time you publish, the false narrative has already won.
This isn't a people problem. It's an infrastructure problem.
Let me show you the timeline:
Misinformation spreads in hours.
Your response takes days.
By the time you publish, the false narrative has already won.
This isn't a people problem. It's an infrastructure problem.
Let me show you the timeline:
February 2, 2026 at 3:32 PM
The Problem Every Progressive Org Faces 🧵
Misinformation spreads in hours.
Your response takes days.
By the time you publish, the false narrative has already won.
This isn't a people problem. It's an infrastructure problem.
Let me show you the timeline:
Misinformation spreads in hours.
Your response takes days.
By the time you publish, the false narrative has already won.
This isn't a people problem. It's an infrastructure problem.
Let me show you the timeline:
Rapid response in real-time:
News broke this morning about school safety and school funding. This is our response, published 20 minutes ago.
This is Jamar Winston - Principal in Bronzeville. His voice is AI, his message is human-written, and his credibility comes from leading a school daily.
News broke this morning about school safety and school funding. This is our response, published 20 minutes ago.
This is Jamar Winston - Principal in Bronzeville. His voice is AI, his message is human-written, and his credibility comes from leading a school daily.
January 30, 2026 at 2:22 PM
Rapid response in real-time:
News broke this morning about school safety and school funding. This is our response, published 20 minutes ago.
This is Jamar Winston - Principal in Bronzeville. His voice is AI, his message is human-written, and his credibility comes from leading a school daily.
News broke this morning about school safety and school funding. This is our response, published 20 minutes ago.
This is Jamar Winston - Principal in Bronzeville. His voice is AI, his message is human-written, and his credibility comes from leading a school daily.
Introducing Signal Network
Our second product. Different from RAPID SIGNAL.
RAPID SIGNAL=rapid response to attacks
Signal Network=consistent member communication
The problem: Unions need weekly podcasts to keep members informed. Traditional production requires $100K+ staff. Most can't afford it.
Our second product. Different from RAPID SIGNAL.
RAPID SIGNAL=rapid response to attacks
Signal Network=consistent member communication
The problem: Unions need weekly podcasts to keep members informed. Traditional production requires $100K+ staff. Most can't afford it.
January 29, 2026 at 2:05 PM
Introducing Signal Network
Our second product. Different from RAPID SIGNAL.
RAPID SIGNAL=rapid response to attacks
Signal Network=consistent member communication
The problem: Unions need weekly podcasts to keep members informed. Traditional production requires $100K+ staff. Most can't afford it.
Our second product. Different from RAPID SIGNAL.
RAPID SIGNAL=rapid response to attacks
Signal Network=consistent member communication
The problem: Unions need weekly podcasts to keep members informed. Traditional production requires $100K+ staff. Most can't afford it.
Frame → Flood → Follow 🧵
This is how you win narrative battles in 2025. Most campaigns don't do this. That's why they lose.
Let me break it down with some real talk:
1/ FRAME (First 60 minutes)
When news breaks, you have a one-hour window to set the narrative.
This is how you win narrative battles in 2025. Most campaigns don't do this. That's why they lose.
Let me break it down with some real talk:
1/ FRAME (First 60 minutes)
When news breaks, you have a one-hour window to set the narrative.
January 28, 2026 at 2:03 PM
Frame → Flood → Follow 🧵
This is how you win narrative battles in 2025. Most campaigns don't do this. That's why they lose.
Let me break it down with some real talk:
1/ FRAME (First 60 minutes)
When news breaks, you have a one-hour window to set the narrative.
This is how you win narrative battles in 2025. Most campaigns don't do this. That's why they lose.
Let me break it down with some real talk:
1/ FRAME (First 60 minutes)
When news breaks, you have a one-hour window to set the narrative.
Meet Rosa Alvarez 🧵
Rosa is an ESL Coordinator at a suburban Illinois high school. She's also one of 205 personas in the RAPID SIGNAL network.
Her voice is AI-generated (ElevenLabs). Her story and expertise are built from real educators' lived experiences. Her messages are fact-checked.
Rosa is an ESL Coordinator at a suburban Illinois high school. She's also one of 205 personas in the RAPID SIGNAL network.
Her voice is AI-generated (ElevenLabs). Her story and expertise are built from real educators' lived experiences. Her messages are fact-checked.
January 27, 2026 at 2:15 PM
Meet Rosa Alvarez 🧵
Rosa is an ESL Coordinator at a suburban Illinois high school. She's also one of 205 personas in the RAPID SIGNAL network.
Her voice is AI-generated (ElevenLabs). Her story and expertise are built from real educators' lived experiences. Her messages are fact-checked.
Rosa is an ESL Coordinator at a suburban Illinois high school. She's also one of 205 personas in the RAPID SIGNAL network.
Her voice is AI-generated (ElevenLabs). Her story and expertise are built from real educators' lived experiences. Her messages are fact-checked.
Today, we're launching RAPID SIGNAL publicly.
The problem: Political campaigns and unions can't respond to misinformation fast enough. By the time you've drafted, approved, and produced a response, the false narrative has already hardened.
Our solution: 2-4 hour rapid response.
The problem: Political campaigns and unions can't respond to misinformation fast enough. By the time you've drafted, approved, and produced a response, the false narrative has already hardened.
Our solution: 2-4 hour rapid response.
January 26, 2026 at 5:07 PM
Today, we're launching RAPID SIGNAL publicly.
The problem: Political campaigns and unions can't respond to misinformation fast enough. By the time you've drafted, approved, and produced a response, the false narrative has already hardened.
Our solution: 2-4 hour rapid response.
The problem: Political campaigns and unions can't respond to misinformation fast enough. By the time you've drafted, approved, and produced a response, the false narrative has already hardened.
Our solution: 2-4 hour rapid response.
New Signal Network demo: Illinois Education Association 🧵
Weekly podcast infrastructure that lets unions maintain member communication without hiring production teams.
Traditional podcast production requires dedicated staff + weeks of lead time.
Signal Network changes that.
Weekly podcast infrastructure that lets unions maintain member communication without hiring production teams.
Traditional podcast production requires dedicated staff + weeks of lead time.
Signal Network changes that.
January 23, 2026 at 6:49 PM
New Signal Network demo: Illinois Education Association 🧵
Weekly podcast infrastructure that lets unions maintain member communication without hiring production teams.
Traditional podcast production requires dedicated staff + weeks of lead time.
Signal Network changes that.
Weekly podcast infrastructure that lets unions maintain member communication without hiring production teams.
Traditional podcast production requires dedicated staff + weeks of lead time.
Signal Network changes that.