Tim Bourgeois
@timcbourgeois.bsky.social
B2B growth marketing consultant.
PPC, SEO and analytics services for enterprises and SMBs.
https://www.eastcoastcatalyst.com/ppc-management-services-boston/
Boston, MA
PPC, SEO and analytics services for enterprises and SMBs.
https://www.eastcoastcatalyst.com/ppc-management-services-boston/
Boston, MA
Pinned
Tim Bourgeois
@timcbourgeois.bsky.social
· Aug 30
Conquest Advertising
To conquest advertise or not - what you need to know. From the consultants at East Coast Catalyst, a B2B paid media agency.
www.eastcoastcatalyst.com
Conquesting advertising and what B2B marketers need to know.
www.eastcoastcatalyst.com/blog/what-is...
www.eastcoastcatalyst.com/blog/what-is...
Reposted by Tim Bourgeois
How to handle a brand crisis—when to pause, resume and adjust media plans
How to handle a brand crisis—when to pause, resume and adjust media plans
ebx.sh
November 24, 2025 at 8:03 PM
How to handle a brand crisis—when to pause, resume and adjust media plans
Reposted by Tim Bourgeois
Why ads will become more influential, not less, by 2030
Why ads will become more influential, not less, by 2030
ebx.sh
September 17, 2025 at 4:47 PM
Why ads will become more influential, not less, by 2030
Six strategies and tactics for B2B growth marketing planning.
www.eastcoastcatalyst.com/blog/b2b-gro...
www.eastcoastcatalyst.com/blog/b2b-gro...
B2B Growth Marketing Strategies & Tactics
Six B2B growth marketing strategies and tactics for managers and executives. By Tim Bourgeois of East Coast Catalyst.
www.eastcoastcatalyst.com
September 14, 2025 at 11:33 PM
Six strategies and tactics for B2B growth marketing planning.
www.eastcoastcatalyst.com/blog/b2b-gro...
www.eastcoastcatalyst.com/blog/b2b-gro...
Five questions to ask when interviewing freelance PPC consultants.
www.eastcoastcatalyst.com/blog/hiring-...
www.eastcoastcatalyst.com/blog/hiring-...
Hiring A Freelance PPC Consultant
Five questions for B2B marketing managers to ask candidates when interviewing a freelance PPC consultant.
www.eastcoastcatalyst.com
September 1, 2025 at 12:20 AM
Five questions to ask when interviewing freelance PPC consultants.
www.eastcoastcatalyst.com/blog/hiring-...
www.eastcoastcatalyst.com/blog/hiring-...
Conquesting advertising and what B2B marketers need to know.
www.eastcoastcatalyst.com/blog/what-is...
www.eastcoastcatalyst.com/blog/what-is...
Conquest Advertising
To conquest advertise or not - what you need to know. From the consultants at East Coast Catalyst, a B2B paid media agency.
www.eastcoastcatalyst.com
August 30, 2025 at 3:07 PM
Conquesting advertising and what B2B marketers need to know.
www.eastcoastcatalyst.com/blog/what-is...
www.eastcoastcatalyst.com/blog/what-is...
The B2B Paid Media Strategy Guide
Six factors for B2B marketers to consider when developing paid media strategies.
www.eastcoastcatalyst.com/blog/b2b-pai...
Six factors for B2B marketers to consider when developing paid media strategies.
www.eastcoastcatalyst.com/blog/b2b-pai...
B2B Paid Media Strategy Guide
Six factors for B2B managers to consider when formulating their paid media strategies. By Tim Bourgeois of East Coast Catalyst.
www.eastcoastcatalyst.com
August 28, 2025 at 11:07 AM
The B2B Paid Media Strategy Guide
Six factors for B2B marketers to consider when developing paid media strategies.
www.eastcoastcatalyst.com/blog/b2b-pai...
Six factors for B2B marketers to consider when developing paid media strategies.
www.eastcoastcatalyst.com/blog/b2b-pai...
AI & PPC Management
Recommendations and tactics for B2B marketers incorporating AI into their PPC operations.
www.eastcoastcatalyst.com/blog/ai-ppc-...
Recommendations and tactics for B2B marketers incorporating AI into their PPC operations.
www.eastcoastcatalyst.com/blog/ai-ppc-...
AI & PPC Management
Six factors for B2B marketers to consider when planning to incorporate AI tactics into their PPC strategies.
www.eastcoastcatalyst.com
August 24, 2025 at 4:57 PM
AI & PPC Management
Recommendations and tactics for B2B marketers incorporating AI into their PPC operations.
www.eastcoastcatalyst.com/blog/ai-ppc-...
Recommendations and tactics for B2B marketers incorporating AI into their PPC operations.
www.eastcoastcatalyst.com/blog/ai-ppc-...
AI & B2B Marketing
For B2B marketers, AI might just be the next wave of search engine features and operational automation, but it's having an impact and we need to be prepared. Here are five things to think about when planning for AI adoption.
www.eastcoastcatalyst.com/blog/ai-b2b-...
For B2B marketers, AI might just be the next wave of search engine features and operational automation, but it's having an impact and we need to be prepared. Here are five things to think about when planning for AI adoption.
www.eastcoastcatalyst.com/blog/ai-b2b-...
AI & B2B Marketing
Five considerations for B2B marketers to think about when developing AI strategies: volume, applicability, embedded, evolution and authenticity.
www.eastcoastcatalyst.com
August 15, 2025 at 11:26 AM
AI & B2B Marketing
For B2B marketers, AI might just be the next wave of search engine features and operational automation, but it's having an impact and we need to be prepared. Here are five things to think about when planning for AI adoption.
www.eastcoastcatalyst.com/blog/ai-b2b-...
For B2B marketers, AI might just be the next wave of search engine features and operational automation, but it's having an impact and we need to be prepared. Here are five things to think about when planning for AI adoption.
www.eastcoastcatalyst.com/blog/ai-b2b-...
Three B2B digital marketing case studies, powered by paid media tactics.
#b2bppc
www.eastcoastcatalyst.com/blog/b2b-dig...
#b2bppc
www.eastcoastcatalyst.com/blog/b2b-dig...
B2B Digital Marketing Case Studies
Making digital marketing work successfully can be challenging - here are three B2B digital marketing case studies with paid media at the core.
www.eastcoastcatalyst.com
August 14, 2025 at 1:33 AM
Three B2B digital marketing case studies, powered by paid media tactics.
#b2bppc
www.eastcoastcatalyst.com/blog/b2b-dig...
#b2bppc
www.eastcoastcatalyst.com/blog/b2b-dig...
Does PPC work for B2B companies?
In about 4-of-5 instances, it does.
#b2bmarketing #b2bppc
www.eastcoastcatalyst.com/blog/does-pp...
In about 4-of-5 instances, it does.
#b2bmarketing #b2bppc
www.eastcoastcatalyst.com/blog/does-pp...
Does PPC Work For B2B?
The debate rages on: does PPC work for B2B companies or not? Learn about which conditions are necessary for positive outcomes.
www.eastcoastcatalyst.com
August 12, 2025 at 1:14 PM
Does PPC work for B2B companies?
In about 4-of-5 instances, it does.
#b2bmarketing #b2bppc
www.eastcoastcatalyst.com/blog/does-pp...
In about 4-of-5 instances, it does.
#b2bmarketing #b2bppc
www.eastcoastcatalyst.com/blog/does-pp...
It's starting: the novelty > operating standard transition for AI.
“The time between gen AI capabilities being a competitive advantage and becoming a competitive necessity is dramatically shorter than it was in earlier technological transitions."
www.mckinsey.com/featured-ins...
“The time between gen AI capabilities being a competitive advantage and becoming a competitive necessity is dramatically shorter than it was in earlier technological transitions."
www.mckinsey.com/featured-ins...
8 McKinsey insights on how AI is reshaping business
This year’s McKinsey Technology Trends Outlook highlights 13 frontier technologies that matter most for companies in 2025.
www.mckinsey.com
August 11, 2025 at 1:50 PM
It's starting: the novelty > operating standard transition for AI.
“The time between gen AI capabilities being a competitive advantage and becoming a competitive necessity is dramatically shorter than it was in earlier technological transitions."
www.mckinsey.com/featured-ins...
“The time between gen AI capabilities being a competitive advantage and becoming a competitive necessity is dramatically shorter than it was in earlier technological transitions."
www.mckinsey.com/featured-ins...
Is it time for a PPC audit?
Many B2B companies allocate as much as 25% of the total marketing budget to paid media. An audit can help with cost avoidance, performance improvement, and peace of mind.
www.eastcoastcatalyst.com/blog/is-it-t...
Many B2B companies allocate as much as 25% of the total marketing budget to paid media. An audit can help with cost avoidance, performance improvement, and peace of mind.
www.eastcoastcatalyst.com/blog/is-it-t...
Is It Time For a PPC Audit?
PPC audits can be useful for almost every type of B2B company and deliver results by way of performance improvement and cost avoidance.
www.eastcoastcatalyst.com
August 9, 2025 at 3:50 PM
Is it time for a PPC audit?
Many B2B companies allocate as much as 25% of the total marketing budget to paid media. An audit can help with cost avoidance, performance improvement, and peace of mind.
www.eastcoastcatalyst.com/blog/is-it-t...
Many B2B companies allocate as much as 25% of the total marketing budget to paid media. An audit can help with cost avoidance, performance improvement, and peace of mind.
www.eastcoastcatalyst.com/blog/is-it-t...
"For B2B companies looking to grow, getting active in a meaningful way on LinkedIn has become a non-optional cost-of-doing-business."
www.eastcoastcatalyst.com/blog/linkedi...
www.eastcoastcatalyst.com/blog/linkedi...
LinkedIn B2B Best Practices - A Primer
Here are five LinkedIn B2B best practices to consider when developing your social media marketing and sales plans.
www.eastcoastcatalyst.com
July 16, 2025 at 10:29 PM
"For B2B companies looking to grow, getting active in a meaningful way on LinkedIn has become a non-optional cost-of-doing-business."
www.eastcoastcatalyst.com/blog/linkedi...
www.eastcoastcatalyst.com/blog/linkedi...
"Advertisers prefer to spend money on U.S. platforms (Meta, Google) because they’re most effective for driving sales...those rethinking spending plans because of economic uncertainty were less likely to cut for that reason."
#digitaladvertising
(Paywall) www.theinformation.com/articles/adv...
#digitaladvertising
(Paywall) www.theinformation.com/articles/adv...
As Advertisers Rethink Spending, Meta and Google Look Better Positioned
Advertisers are rethinkingtheir spending plans, a sign that economic uncertainty sparked by President Donald Trump’s tariff program is having an impact on business investment. But the impact won’t be ...
www.theinformation.com
April 11, 2025 at 9:58 AM
"Advertisers prefer to spend money on U.S. platforms (Meta, Google) because they’re most effective for driving sales...those rethinking spending plans because of economic uncertainty were less likely to cut for that reason."
#digitaladvertising
(Paywall) www.theinformation.com/articles/adv...
#digitaladvertising
(Paywall) www.theinformation.com/articles/adv...
Early data shows zero click search trends starting to affect the B2B sector.
"Click through rates have fallen by about 30% on average in B2B software inquiries."
#b2badvertising
www.bain.com/insights/los...
"Click through rates have fallen by about 30% on average in B2B software inquiries."
#b2badvertising
www.bain.com/insights/los...
Losing Control: How Zero-Click Search Affects B2B Marketers
The rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online.
www.bain.com
April 9, 2025 at 7:53 AM
Early data shows zero click search trends starting to affect the B2B sector.
"Click through rates have fallen by about 30% on average in B2B software inquiries."
#b2badvertising
www.bain.com/insights/los...
"Click through rates have fallen by about 30% on average in B2B software inquiries."
#b2badvertising
www.bain.com/insights/los...
Forrester reports the typical B2B company allocated 8% of annual revenue to marketing.
That sounds about right across the board, though it's usually much higher in software / tech.
#b2bmarketing
www.forrester.com/blogs/the-av...
That sounds about right across the board, though it's usually much higher in software / tech.
#b2bmarketing
www.forrester.com/blogs/the-av...
The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story
The average B2B firm invests 8% of its annual revenue in marketing. Our B2B marketing budget benchmarks reports shed light on what this means for your business.
www.forrester.com
April 9, 2025 at 7:46 AM
Forrester reports the typical B2B company allocated 8% of annual revenue to marketing.
That sounds about right across the board, though it's usually much higher in software / tech.
#b2bmarketing
www.forrester.com/blogs/the-av...
That sounds about right across the board, though it's usually much higher in software / tech.
#b2bmarketing
www.forrester.com/blogs/the-av...
"B2B marketers must make the intangible tangible. The real challenge is learning how to market to our CEOs and CFOs — most of whom have limited understanding of marketing fundamentals."
#b2b
martech.org/why-roi-is-u...
#b2b
martech.org/why-roi-is-u...
Why ROI is undermining B2B marketing effectiveness | MarTech
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
martech.org
April 9, 2025 at 7:41 AM
"B2B marketers must make the intangible tangible. The real challenge is learning how to market to our CEOs and CFOs — most of whom have limited understanding of marketing fundamentals."
#b2b
martech.org/why-roi-is-u...
#b2b
martech.org/why-roi-is-u...
More than half of B2B marketers think advertising waste is a signifiant issue, affecting as much as 45% of budgets. (eMarketer)
#B2BAdvertising
cloud.insight.insiderintelligence.com/20250327-Dem...?
#B2BAdvertising
cloud.insight.insiderintelligence.com/20250327-Dem...?
From Ad Waste to ROI: How B2B Marketers Can Do More With More
cloud.insight.insiderintelligence.com
April 9, 2025 at 7:33 AM
More than half of B2B marketers think advertising waste is a signifiant issue, affecting as much as 45% of budgets. (eMarketer)
#B2BAdvertising
cloud.insight.insiderintelligence.com/20250327-Dem...?
#B2BAdvertising
cloud.insight.insiderintelligence.com/20250327-Dem...?