TouchPoints
@touchpoints.bsky.social
SAAS Marketing Examples Ad & Landing Page Analysis Copy & Design Inspo Swipefiles from Top SAAS Brands
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TouchPoints
@touchpoints.bsky.social
· Nov 25
What's up Bluesky!
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
My biggest tip for SAAS companies looking to scale?
Don focus on acquisition at the cost of enablement.
Your enablement/onboarding content feeds directly into better outcomes, better testimonials, and understanding your customers.
Don focus on acquisition at the cost of enablement.
Your enablement/onboarding content feeds directly into better outcomes, better testimonials, and understanding your customers.
March 17, 2025 at 12:33 PM
My biggest tip for SAAS companies looking to scale?
Don focus on acquisition at the cost of enablement.
Your enablement/onboarding content feeds directly into better outcomes, better testimonials, and understanding your customers.
Don focus on acquisition at the cost of enablement.
Your enablement/onboarding content feeds directly into better outcomes, better testimonials, and understanding your customers.
Linkedin Ads Head to Head: Clari VS Gong
For the newest incarnation of the TouchPoints Newsletter, I am doing two "head to head" matchups per issue.
The first will pit two competitors' homepages against eachother.
The second will pit two ads against eachother.
For the newest incarnation of the TouchPoints Newsletter, I am doing two "head to head" matchups per issue.
The first will pit two competitors' homepages against eachother.
The second will pit two ads against eachother.
March 5, 2025 at 4:42 PM
Linkedin Ads Head to Head: Clari VS Gong
For the newest incarnation of the TouchPoints Newsletter, I am doing two "head to head" matchups per issue.
The first will pit two competitors' homepages against eachother.
The second will pit two ads against eachother.
For the newest incarnation of the TouchPoints Newsletter, I am doing two "head to head" matchups per issue.
The first will pit two competitors' homepages against eachother.
The second will pit two ads against eachother.
What does #1 rated even mean? Let's find out on our first ever SAAS Website Hero Head to Head: Grain Vs. Fathom
I'm still figuring out this format for my newsletter, but today we're gonna look at 3 aspects of the homepage hero:
- Header & Subheader Copy
- Hero Visuals
- Social Proof
I'm still figuring out this format for my newsletter, but today we're gonna look at 3 aspects of the homepage hero:
- Header & Subheader Copy
- Hero Visuals
- Social Proof
March 4, 2025 at 6:41 PM
What does #1 rated even mean? Let's find out on our first ever SAAS Website Hero Head to Head: Grain Vs. Fathom
I'm still figuring out this format for my newsletter, but today we're gonna look at 3 aspects of the homepage hero:
- Header & Subheader Copy
- Hero Visuals
- Social Proof
I'm still figuring out this format for my newsletter, but today we're gonna look at 3 aspects of the homepage hero:
- Header & Subheader Copy
- Hero Visuals
- Social Proof
Here's a powerful way to show your prospect's how your product will change their business
This ad is basically all text, but what it does visually is very effective.
This ad is basically all text, but what it does visually is very effective.
December 19, 2024 at 4:39 PM
Here's a powerful way to show your prospect's how your product will change their business
This ad is basically all text, but what it does visually is very effective.
This ad is basically all text, but what it does visually is very effective.
Have you ever tried comparing your software tool to the cost of a new hire?
This ad has a few issues, but I love the comparison to hired help they draw for Convert Assist.
Is it actually as effective as hiring a sales coach, a writer, and an assistant?
This ad has a few issues, but I love the comparison to hired help they draw for Convert Assist.
Is it actually as effective as hiring a sales coach, a writer, and an assistant?
December 18, 2024 at 4:32 PM
Have you ever tried comparing your software tool to the cost of a new hire?
This ad has a few issues, but I love the comparison to hired help they draw for Convert Assist.
Is it actually as effective as hiring a sales coach, a writer, and an assistant?
This ad has a few issues, but I love the comparison to hired help they draw for Convert Assist.
Is it actually as effective as hiring a sales coach, a writer, and an assistant?
Want Your Social Proof to be Effective? Don't Do This
Algolia's ad breaks my cardinal rule of social proof: make it specific.
This social proof is one of the vaguest I have seen ever.
Algolia's ad breaks my cardinal rule of social proof: make it specific.
This social proof is one of the vaguest I have seen ever.
December 12, 2024 at 3:56 PM
Want Your Social Proof to be Effective? Don't Do This
Algolia's ad breaks my cardinal rule of social proof: make it specific.
This social proof is one of the vaguest I have seen ever.
Algolia's ad breaks my cardinal rule of social proof: make it specific.
This social proof is one of the vaguest I have seen ever.
Video Editing Software? No. We Do Training Videos
I have seen this trend across multiple video tools lately.
They advertise one specific use case on linkedin: training videos.
Veed is a versatile piece of software, but no one uses a multi tool to cut a pizza.
I have seen this trend across multiple video tools lately.
They advertise one specific use case on linkedin: training videos.
Veed is a versatile piece of software, but no one uses a multi tool to cut a pizza.
December 11, 2024 at 8:00 PM
Video Editing Software? No. We Do Training Videos
I have seen this trend across multiple video tools lately.
They advertise one specific use case on linkedin: training videos.
Veed is a versatile piece of software, but no one uses a multi tool to cut a pizza.
I have seen this trend across multiple video tools lately.
They advertise one specific use case on linkedin: training videos.
Veed is a versatile piece of software, but no one uses a multi tool to cut a pizza.
Competitor-facing Positioning Done Right
Many SAAS companies can say they are like a more established player, but for a different niche/use case.
This is great, especially when that established player is a fast-growing powerhouse like Clay.
Many SAAS companies can say they are like a more established player, but for a different niche/use case.
This is great, especially when that established player is a fast-growing powerhouse like Clay.
December 10, 2024 at 5:09 PM
Competitor-facing Positioning Done Right
Many SAAS companies can say they are like a more established player, but for a different niche/use case.
This is great, especially when that established player is a fast-growing powerhouse like Clay.
Many SAAS companies can say they are like a more established player, but for a different niche/use case.
This is great, especially when that established player is a fast-growing powerhouse like Clay.
Here's an Example of an Ad Where Ease of Use is Spelled Out
Make had the bones of a great ad with this image, and the first paragraph of caption copy.
They hit on the two ultimate elements of message: Capabilities and Outcomes.
Make had the bones of a great ad with this image, and the first paragraph of caption copy.
They hit on the two ultimate elements of message: Capabilities and Outcomes.
December 6, 2024 at 4:42 PM
Here's an Example of an Ad Where Ease of Use is Spelled Out
Make had the bones of a great ad with this image, and the first paragraph of caption copy.
They hit on the two ultimate elements of message: Capabilities and Outcomes.
Make had the bones of a great ad with this image, and the first paragraph of caption copy.
They hit on the two ultimate elements of message: Capabilities and Outcomes.
I've Said This Before And I'll Say It Again: Repetition Helps Your Messaging
Brevo's add here could be boiled down into 2 statements:
- Brevo will boost your sales and save you money.
- You can get Brevo for 50% off this holiday season.
But how many times do they hit these points?
Brevo's add here could be boiled down into 2 statements:
- Brevo will boost your sales and save you money.
- You can get Brevo for 50% off this holiday season.
But how many times do they hit these points?
December 4, 2024 at 4:02 PM
I've Said This Before And I'll Say It Again: Repetition Helps Your Messaging
Brevo's add here could be boiled down into 2 statements:
- Brevo will boost your sales and save you money.
- You can get Brevo for 50% off this holiday season.
But how many times do they hit these points?
Brevo's add here could be boiled down into 2 statements:
- Brevo will boost your sales and save you money.
- You can get Brevo for 50% off this holiday season.
But how many times do they hit these points?
Every Good Homepage Hero Hits These Points
I have analyzed dozens, maybe hundreds of SAAS landing pages at this point.
A few really hard-and-fast rules have emerged, but there are usually exceptions.
I have analyzed dozens, maybe hundreds of SAAS landing pages at this point.
A few really hard-and-fast rules have emerged, but there are usually exceptions.
December 3, 2024 at 4:12 PM
Every Good Homepage Hero Hits These Points
I have analyzed dozens, maybe hundreds of SAAS landing pages at this point.
A few really hard-and-fast rules have emerged, but there are usually exceptions.
I have analyzed dozens, maybe hundreds of SAAS landing pages at this point.
A few really hard-and-fast rules have emerged, but there are usually exceptions.
In a groundbreaking report that’s shaking up the world of digital marketing, researchers have revealed that a significant percentage of Marketing Qualified Leads (MQLs) can be traced back to one unlikely source: your mom.
December 3, 2024 at 12:35 AM
In a groundbreaking report that’s shaking up the world of digital marketing, researchers have revealed that a significant percentage of Marketing Qualified Leads (MQLs) can be traced back to one unlikely source: your mom.
What's up Bluesky!
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
November 25, 2024 at 4:37 PM
What's up Bluesky!
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
Thought I would introduce myself.
I am @nstambovsky.bsky.social . Touchpoints is my newsletter that collects and analyzes copywriting and design from B2B SAAS companies.
Looking to connect with anyone who
- Runs linkedin ads
- Writes B2B Copy or Content
- Works in CRM/Revops
Revenue leaders have reached an unsettling conclusion:
No one will admit they don’t understand the report.
“Everyone assumes they’re the only one confused, so the whole room just nods along,”* said one veteran.
No one will admit they don’t understand the report.
“Everyone assumes they’re the only one confused, so the whole room just nods along,”* said one veteran.
November 25, 2024 at 4:24 PM
Revenue leaders have reached an unsettling conclusion:
No one will admit they don’t understand the report.
“Everyone assumes they’re the only one confused, so the whole room just nods along,”* said one veteran.
No one will admit they don’t understand the report.
“Everyone assumes they’re the only one confused, so the whole room just nods along,”* said one veteran.
No one gets fired for suggesting a logical solution. Even if it flops, it’s “safe” because it made sense.
For decades, professionals have feared the rejection that comes with proposing ideas that break the mold. But history shows illogical ideas often win big:
For decades, professionals have feared the rejection that comes with proposing ideas that break the mold. But history shows illogical ideas often win big:
November 25, 2024 at 2:36 AM
No one gets fired for suggesting a logical solution. Even if it flops, it’s “safe” because it made sense.
For decades, professionals have feared the rejection that comes with proposing ideas that break the mold. But history shows illogical ideas often win big:
For decades, professionals have feared the rejection that comes with proposing ideas that break the mold. But history shows illogical ideas often win big:
Ever wondered why some products succeed despite their flaws?
Rory Sutherland’s “Alchemy” reveals the hidden power of perception in marketing.
I have rolled up Rory's insights into observations, lessons, applications case studies, and a practical tip.
Rory Sutherland’s “Alchemy” reveals the hidden power of perception in marketing.
I have rolled up Rory's insights into observations, lessons, applications case studies, and a practical tip.
November 22, 2024 at 10:35 PM
Ever wondered why some products succeed despite their flaws?
Rory Sutherland’s “Alchemy” reveals the hidden power of perception in marketing.
I have rolled up Rory's insights into observations, lessons, applications case studies, and a practical tip.
Rory Sutherland’s “Alchemy” reveals the hidden power of perception in marketing.
I have rolled up Rory's insights into observations, lessons, applications case studies, and a practical tip.
This was projected in the Q4 forecasting.
November 22, 2024 at 2:50 PM
This was projected in the Q4 forecasting.
Here's How Gusto is Taking Advantage of Psychology in Their Ads - Visual Hierarchy.
There is a viral image about visual hierarchy that basically pranks the reader in order to show them how humans tend to read.
There is a viral image about visual hierarchy that basically pranks the reader in order to show them how humans tend to read.
November 21, 2024 at 6:46 PM
Here's How Gusto is Taking Advantage of Psychology in Their Ads - Visual Hierarchy.
There is a viral image about visual hierarchy that basically pranks the reader in order to show them how humans tend to read.
There is a viral image about visual hierarchy that basically pranks the reader in order to show them how humans tend to read.
Reposted by TouchPoints
A cautionary tale for all of us.
Don't let Q4 goals make you desperate.
That's how mistakes happen.
Don't let Q4 goals make you desperate.
That's how mistakes happen.
November 21, 2024 at 12:06 AM
A cautionary tale for all of us.
Don't let Q4 goals make you desperate.
That's how mistakes happen.
Don't let Q4 goals make you desperate.
That's how mistakes happen.
This Technique is Helping Gusto Better Resonate with Potential Buyers. 👇
In Gusto's ad below, they pair specific pain points with their competitors.
In Gusto's ad below, they pair specific pain points with their competitors.
November 20, 2024 at 3:49 PM
This Technique is Helping Gusto Better Resonate with Potential Buyers. 👇
In Gusto's ad below, they pair specific pain points with their competitors.
In Gusto's ad below, they pair specific pain points with their competitors.