TouchPoints
@touchpoints.bsky.social
SAAS Marketing Examples Ad & Landing Page Analysis Copy & Design Inspo Swipefiles from Top SAAS Brands
When you understand your current customers, you will know where to find new customers more easily.
March 17, 2025 at 12:33 PM
When you understand your current customers, you will know where to find new customers more easily.
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March 5, 2025 at 4:42 PM
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Clari’s ad looks like a canva template for “Corporate Presentation”. The stock photo doesn’t help much.
Visuals winner: Gong.
Visuals winner: Gong.
March 5, 2025 at 4:42 PM
Clari’s ad looks like a canva template for “Corporate Presentation”. The stock photo doesn’t help much.
Visuals winner: Gong.
Visuals winner: Gong.
Visuals
To be honest, I don’t think either of these ads are that special when it comes to visuals. BUT Gong’s is DRIPPING with their brand aesthetics and jumps out as more unique. They also show more of what they are trying to communicate.
To be honest, I don’t think either of these ads are that special when it comes to visuals. BUT Gong’s is DRIPPING with their brand aesthetics and jumps out as more unique. They also show more of what they are trying to communicate.
March 5, 2025 at 4:42 PM
Visuals
To be honest, I don’t think either of these ads are that special when it comes to visuals. BUT Gong’s is DRIPPING with their brand aesthetics and jumps out as more unique. They also show more of what they are trying to communicate.
To be honest, I don’t think either of these ads are that special when it comes to visuals. BUT Gong’s is DRIPPING with their brand aesthetics and jumps out as more unique. They also show more of what they are trying to communicate.
When you click Gong’s CTA, you will learn about how Gong helps predict revenue more accurately. They even throw a figure in there (300+ Unique signals).
CTA Winner: Gong.
CTA Winner: Gong.
March 5, 2025 at 4:42 PM
When you click Gong’s CTA, you will learn about how Gong helps predict revenue more accurately. They even throw a figure in there (300+ Unique signals).
CTA Winner: Gong.
CTA Winner: Gong.
CTA
Again, Clari is less specific here. “Tune in to repeatable, consistent pipeline engagement” may sound cool, but I’m not sure what I’m getting when I click.
Again, Clari is less specific here. “Tune in to repeatable, consistent pipeline engagement” may sound cool, but I’m not sure what I’m getting when I click.
March 5, 2025 at 4:42 PM
CTA
Again, Clari is less specific here. “Tune in to repeatable, consistent pipeline engagement” may sound cool, but I’m not sure what I’m getting when I click.
Again, Clari is less specific here. “Tune in to repeatable, consistent pipeline engagement” may sound cool, but I’m not sure what I’m getting when I click.
Gong’s feels more specific and real. It doesn’t feel like a magic bullet. They are just saying you will know better how your pipeline is performing.
Message winner: Gong
Message winner: Gong
March 5, 2025 at 4:42 PM
Gong’s feels more specific and real. It doesn’t feel like a magic bullet. They are just saying you will know better how your pipeline is performing.
Message winner: Gong
Message winner: Gong
The Message
Both tools are pushing a sales success outcome, but while Clari touts “high pipeline attainment” via "standardized workflows”, Gong just gets down to forecasting and prediction.
Both tools are pushing a sales success outcome, but while Clari touts “high pipeline attainment” via "standardized workflows”, Gong just gets down to forecasting and prediction.
March 5, 2025 at 4:42 PM
The Message
Both tools are pushing a sales success outcome, but while Clari touts “high pipeline attainment” via "standardized workflows”, Gong just gets down to forecasting and prediction.
Both tools are pushing a sales success outcome, but while Clari touts “high pipeline attainment” via "standardized workflows”, Gong just gets down to forecasting and prediction.
Our categories for rating?
- The message
- The CTA
- Visuals
- The message
- The CTA
- Visuals
March 5, 2025 at 4:42 PM
Our categories for rating?
- The message
- The CTA
- Visuals
- The message
- The CTA
- Visuals
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March 4, 2025 at 6:41 PM
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Social Proof
Both hero sections use social proof in two key places: Near the header, and down towards the fold.
Both have a very sleek and prestigious collection of social proof icons and callouts.
Social Proof winner: Tie.
Both hero sections use social proof in two key places: Near the header, and down towards the fold.
Both have a very sleek and prestigious collection of social proof icons and callouts.
Social Proof winner: Tie.
March 4, 2025 at 6:41 PM
Social Proof
Both hero sections use social proof in two key places: Near the header, and down towards the fold.
Both have a very sleek and prestigious collection of social proof icons and callouts.
Social Proof winner: Tie.
Both hero sections use social proof in two key places: Near the header, and down towards the fold.
Both have a very sleek and prestigious collection of social proof icons and callouts.
Social Proof winner: Tie.
Visuals
The right-side visuals are closer, but I still see a clear frontrunner. Both show their interface, but Grain has a lot more detail, and callouts to their integration abilities.
visuals winner: Grain
The right-side visuals are closer, but I still see a clear frontrunner. Both show their interface, but Grain has a lot more detail, and callouts to their integration abilities.
visuals winner: Grain
March 4, 2025 at 6:41 PM
Visuals
The right-side visuals are closer, but I still see a clear frontrunner. Both show their interface, but Grain has a lot more detail, and callouts to their integration abilities.
visuals winner: Grain
The right-side visuals are closer, but I still see a clear frontrunner. Both show their interface, but Grain has a lot more detail, and callouts to their integration abilities.
visuals winner: Grain
Header & Subheader Copy
Where Fathom cites a vague and easily misunderstood “Rated #1”, Grain uses an appeal to emotions & pain points.
Both are effectively citing their category/capabilities, and outcomes in their header and subheader copy, so it’s close.
Header & Subheader winner: Grain
Where Fathom cites a vague and easily misunderstood “Rated #1”, Grain uses an appeal to emotions & pain points.
Both are effectively citing their category/capabilities, and outcomes in their header and subheader copy, so it’s close.
Header & Subheader winner: Grain
March 4, 2025 at 6:41 PM
Header & Subheader Copy
Where Fathom cites a vague and easily misunderstood “Rated #1”, Grain uses an appeal to emotions & pain points.
Both are effectively citing their category/capabilities, and outcomes in their header and subheader copy, so it’s close.
Header & Subheader winner: Grain
Where Fathom cites a vague and easily misunderstood “Rated #1”, Grain uses an appeal to emotions & pain points.
Both are effectively citing their category/capabilities, and outcomes in their header and subheader copy, so it’s close.
Header & Subheader winner: Grain
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TouchPoints
Copy & Design Swipefiles for SAAS Marketers
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December 19, 2024 at 4:39 PM
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Here's how:
1. Describe the current experience your prospect has without your tool.
2. Cross out the pain your tool addresses.
3. Replace the pain with your product's benefits.
1. Describe the current experience your prospect has without your tool.
2. Cross out the pain your tool addresses.
3. Replace the pain with your product's benefits.
December 19, 2024 at 4:39 PM
Here's how:
1. Describe the current experience your prospect has without your tool.
2. Cross out the pain your tool addresses.
3. Replace the pain with your product's benefits.
1. Describe the current experience your prospect has without your tool.
2. Cross out the pain your tool addresses.
3. Replace the pain with your product's benefits.
Alexi have taken a description of the issues that litigation firms and departments are going through, and edited it to demonstrate their product's capabilities and outcomes.
This is something anyone can employ.
This is something anyone can employ.
December 19, 2024 at 4:39 PM
Alexi have taken a description of the issues that litigation firms and departments are going through, and edited it to demonstrate their product's capabilities and outcomes.
This is something anyone can employ.
This is something anyone can employ.
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TouchPoints
Copy & Design Swipefiles for SAAS Marketers
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December 18, 2024 at 4:32 PM
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I would put this right near that very effective technique of framing your pricing in terms of coffee.
In CallRail's case, Convert Assist costs significantly less per day than a tall drip brew from Starbucks.
In CallRail's case, Convert Assist costs significantly less per day than a tall drip brew from Starbucks.
December 18, 2024 at 4:32 PM
I would put this right near that very effective technique of framing your pricing in terms of coffee.
In CallRail's case, Convert Assist costs significantly less per day than a tall drip brew from Starbucks.
In CallRail's case, Convert Assist costs significantly less per day than a tall drip brew from Starbucks.
Probably not.
But getting the AI simulacra of that functionality for just $1/day?
Makes it seem worth it.
But getting the AI simulacra of that functionality for just $1/day?
Makes it seem worth it.
December 18, 2024 at 4:32 PM
Probably not.
But getting the AI simulacra of that functionality for just $1/day?
Makes it seem worth it.
But getting the AI simulacra of that functionality for just $1/day?
Makes it seem worth it.
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December 12, 2024 at 3:56 PM
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