✨ Chapter Spotlight — Global South Creator Cultures

Chapter 1 by Srikanth Nayaka centres on Telugu-speaking creators in rural Telangana, a state in Southern India. It shows how regional language creators struggle with algorithmic invisibility, infrastructural inequity, and limited market access.

You can preview our Introduction for a glimpse into the themes & approaches that shape the volume. @mediaindustries.bsky.social and I propose a four-part critical framework to understand the diverse and situated experiences of content creators. www.taylorfrancis.com/books/edit/1...

It brings together voices from across the Global South (Srikanth Nayaka, Elif Birced, Issaaf Karhawi, Karis K. Wilson, Arturo Arriagada, Elliot Montpellier, Jaana Serres, Cecilia Ka Hei Wong, Xiaoting Yu) to explore how creators navigate platform economies, local contexts, and global inequalities.

I was just about to send this to you!

Creators who stand for justice, on the other hand, are being asked to expose brands that cut ties with them so those brands can be added to the boycott list.

Some creators remain silent but postpone their content schedules. Those who haven’t posted about the issue are facing backlash from their followers, with a list of their names circulating on social media for boycott.

Disco hall as the new public sphere 😄 It could serve as a conversation starter, shifting the discussion from rational debate to affect, performance and spectacle.