UNESDA Soft Drinks Europe
@unesda.bsky.social
50 followers 63 following 600 posts
Established in 1958, UNESDA is a Brussels-based association representing corporates and national soft drinks associations. We're here to listen, learn & share. Visit our website: https://unesda.eu/
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🔎 Find out more in our latest progress report on Responsible Food Business and Marketing Practices
👉 unesda.eu/wp-content/u...

#DoingOurPart
unesda.bsky.social
We achieved this significant milestone thanks to the wider rollout of efficient collection and waste management systems across Europe, like #DepositReturnSystems (#DRS), which help boost #BeveragePackaging collection for #recycling.
unesda.bsky.social
This exceeds the EU’s mandatory recycled content targets and our own ambitious 2025 target of 50% rPET.
unesda.bsky.social
When our sector commits to achieving #PackagingCircularity, we mean it and we deliver.

The proof is in our actions and results: today, 51.7% of the PET used by UNESDA corporate members is recycled PET (#rPET).
unesda.bsky.social
Evidence demonstrates that soft drinks taxes are ineffective in achieving positive health outcomes, even in countries where they have been implemented for years, as obesity rates continue to rise.
unesda.bsky.social
✅ This achievement comes on top of an average sugar reduction of 14.6% (2015-2019) & a 13.3% reduction (2000-2015).

➡️ We achieved it through #innovation, which enables us to lower sugar without compromising on taste.

➡️ Real change is driven by our voluntary sugar reduction actions, not taxation.
unesda.bsky.social
✅ We did it again! We have reached another #SugarReduction milestone:

👏 We achieved a 12.4% reduction in average added sugars in our #SoftDrinks across the EU-27 and the UK between 2019 and 2024!

👏 This exceeds our 2019-2025 sugar reduction target of 10%.
unesda.bsky.social
➡️ That’s why EU’s regulatory #simplification efforts are so important and they should be lasting.

#OurSectorMatters
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➡️ Our industry can only stay competitive with an enabling regulatory environment that fosters #innovation and sustainable business #growth through simple, clear and coherent policies, grounded in sound evidence.
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🔎 And explore our sector’s socio-economic footprint across Europe
👉 unesda.eu/our-industry...
unesda.bsky.social
With four manufacturing plants in the country, this company employs nearly 1,100 people in addition to creating over 2,000 indirect #jobs.

📽 Watch the video to hear Diogo Dias, CEO of Sumol Compal, explain how the company is driving Portugal’s #competitiveness 👉 www.youtube.com/watch?v=OWMd...
unesda.bsky.social
Chances are you have already enjoyed some of the #SoftDrinks produced locally by Sumol Compal, especially if you have been to Portugal.

🔔 Beyond providing refreshing beverage experiences, Sumol Compal creates significant economic value for Portugal.
Our Sector Matters: Get to know Sumol-Compal, a beverage company driving jobs and growth in Portugal
YouTube video by UNESDA - Soft Drinks Europe
www.youtube.com
unesda.bsky.social
💡 UNESDA #FridayTip

Autumn has arrived in Europe, and nature is turning golden brown. 🍂

If you are in Switzerland or planning a visit, discover the best spots to experience the country’s autumn magic with this interactive foliage map 👇
www.euronews.com/travel/2025/...
unesda.bsky.social
🔎 Find out more in our latest progress report on our commitments to the #EUCodeOfConduct on Responsible Food Business and Marketing Practices
👉 unesda.eu/wp-content/u...

#DoingOurPart
unesda.eu
unesda.bsky.social
♻️ 51.7% of the PET used by UNESDA corporate members is recycled PET (#rPET). That puts us ahead of our sector’s 2025 target of 50% rPET and well above the EU’s mandatory requirements of 25% rPET by 2025 and 30% by 2030.
unesda.bsky.social
⬇️ We reduced average added sugars in our beverages by 12.4% across the EU-27 and UK between 2019 and 2024 - exceeding our voluntary commitment of a 10% reduction between 2019 and 2025.
unesda.bsky.social
Didn’t get a chance to explore our latest achievements in #SugarReduction and #PackagingCircularity? We have summed them up for you in this short video. 😉

🎥 Give it a watch and see how far we have come:
Voluntary commitments deliver progress in the European soft drinks sector
YouTube video by UNESDA - Soft Drinks Europe
www.youtube.com
unesda.bsky.social
Need a practical guide to making new #DepositReturnSystems (#DRS) work effectively in Europe?

Look no further! Here it is: the #DRSPlaybook, commissioned by UNESDA and @nmwe-europe.bsky.social from OLHC consultants.

🔎 Explore now 👉 unesda.eu/our-prioriti...

#CircularEconomy
nmwe-europe.bsky.social
📢The DRS Playbook is out!

@nmwe-europe.bsky.social and @unesda.bsky.social have commissioned OLHC Consultants to develop the #DRS Playbook, a practical guide designed to support the implementation of effective Deposit Return Schemes across #Europe.

👉 naturalmineralwaterseurope.org/wp-content/u...
unesda.bsky.social
A little #DateMarking knowledge keeps #food out of the bin!

This International Day of Awareness of Food Loss and Waste, let’s remember what these dates mean to help reduce #FoodWaste:

🔹 #BestBefore: products can be safely consumed after this date
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💡 UNESDA #FridayTip

Get moving! 🏃‍♀️🏊‍♂️ It is #EuropeanWeekOfSport.

What has sport already taught you? How do sport legends inspire you?

🎥 Discover the top life lessons from tennis champion Roger Federer
👉 youtube.com/watch?v=pqWU...
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That’s what current evidence demonstrates, including a recent study by Tax Foundation. Check out this study here: taxfoundation.org/research/all...

🔎 Find out more about our sugar reduction journey in Europe
👉 unesda.eu/our-prioriti...

#DoingOurPart
unesda.bsky.social
Our sugar reduction efforts are an effective approach to help address health issues. Not taxation: soft drinks taxes do not lead to health improvements, even after years of implementation, as obesity rates continue to rise in countries where soft drink taxation has been introduced.