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Wisconsin School of Business
@uwbusiness.bsky.social
Official account for the Wisconsin School of Business at UW–Madison. Home of #BusinessBadgers.
business.wisc.edu
Excited to host @reuters.com tech correspondent Deepa Seetharaman @deepa.bsky.social next week as our Fall 2025 Business Journalist in Residence.
business.wisc.edu/news/reuters...

Join us on Monday evening as she moderates a conversation with WSB AI experts. All are welcome. #BJIR
October 17, 2025 at 4:35 PM
Only 3 hours left to help us #FillTheHill! 🦩

Your gift supports #BusinessBadgers like Ella Pernsteiner (BBA ’27) in hands-on leadership experiences like Leadership at Lambeau. 🏈✨

Make your gift by 5 p.m. today!
👉 https://uwflamingos.com/campaign/wsb
#uwflamingos #WSB125
October 10, 2025 at 7:00 PM
WSB celebrates Dr. Michael Fiore (MBA ’09), founding director of @uwctri.bsky.social, honored with the @hsph.harvard.edu Alumni Merit Award—Harvard’s highest public health alumni honor. 🫶

🎓 Read: ctri.wisc.edu
📽️ Watch: youtu.be/WzRMBxpHfHo

#ExecutiveMBA #PublicHealth #BusinessBadger
October 8, 2025 at 3:17 PM
WSB’s latest Leading the Way issue covers AI in marketing, SNAP access, tax transparency, and more. Faculty featured in @forbes.com , @npr.org , @bloomberg.com . Smart, timely, and impactful.

Read + subscribe: www.linkedin.com/pulse/financ...
Financial Clarity, Aging Inequity, and the Fresh Food Fix
Welcome back to Leading the Way, the newsletter from the Wisconsin School of Business, which spotlights the research, expertise, and impact that shape business and society. This issue highlights facul...
www.linkedin.com
September 8, 2025 at 1:44 PM
Badger founders share startup stories—from AI in healthcare to natural pet food. Hear how UW–Madison shaped their journeys.

🗓 Sept. 25 | 🕠 5:30–7 p.m.
📍 Discovery Building
🎟 Free & open to all | Pre-register: https://bit.ly/3I2YgoF

#BadgerFounders #Entrepreneurship
September 7, 2025 at 7:31 PM
Merit raises are out. Flat raises are in.

Starbucks is rethinking how it rewards employees—and WSB’s Barry Gerhart joins @marketplace.org to break down what it means for corporate strategy, equity, and the #FutureOfWork.

🎧 Listen: www.marketplace.org/story/2025/0...

#HRStrategy #Compensation
Here's the corporate strategy behind switching from merit increases to flat raises
Starbucks is just one corporate example moving from a merit-based system to an across-the-board 2% raise.
www.marketplace.org
August 22, 2025 at 7:33 PM
WSB is celebrating 125 years of Business the Badger Way!

Join us for events in MKE (9/16), CHI (9/17), NYC (10/22), and MSP (11/13).

Hear from Dean Samba & Matt Seitz on AI, innovation & the future of business.

🔗 business.wisc.edu/event/wsbs-125th-anniversary-event-series

#WSB125
August 21, 2025 at 3:00 PM
A new WSB study finds that expanding online SNAP access leads to healthier diets nationwide, resulting in a 7.1% boost in fresh food purchases. Digital access makes a real difference in dietary quality for low-income households. Read more ⬇️

#WSBResearch #FoodAccess #SNAP
New WSB Study Finds Online SNAP Access Improves Diet Quality Nationwide
Expanding digital grocery benefits leads to a 7.1% jump in fresh food purchases, but looming cuts could push 22 million families off the program. Madison, WI — As policymakers debate…
business.wisc.edu
August 20, 2025 at 3:38 PM
WSB celebrates 125 years of innovation, impact & legacy!

“WSB at 125: A Legacy in Motion” honors the people & ideas shaping our past and future. Join us Aug–Dec for events, digital experiences & storytelling.

#WSB125 #LegacyInMotion

youtu.be/dHDkI_o7ZDU
WSB at 125: A Legacy in Motion | Anniversary
YouTube video by Wisconsin School of Business at UW–Madison
youtu.be
August 20, 2025 at 3:33 PM
🏚️💧 After historic flooding in Milwaukee, WSB’s Philip Mulder explains why so few Wisconsinites have flood insurance—and what that means for recovery.

📺 Watch via PBS Wisconsin: pbswisconsin.org/podcast_epis...

#FloodInsurance #WSBResearch #ClimateRisk #WisconsinWeather
Here & Now for August 15, 2025 - PBS Wisconsin
pbswisconsin.org
August 19, 2025 at 11:32 PM
WSB’s Anita Mukherjee was on NPR’s The Indicator, breaking down what private equity in your 401(k) could mean.

Her take?

“It’s like putting a Ferrari engine in a minivan.”

Smart, sharp, and a must-listen if you care about retirement planning. 🎧

🔗 www.npr.org/2025/07/30/1...

#401k #PrivateEquity
August 1, 2025 at 7:42 PM
WSB is helping lead UW–Madison’s new Entrepreneurship Hub—a bold, founder-first step toward campus-wide innovation. 💡

“By implementing a founder-focused approach… we can strengthen the state’s economy and improve the world.”
—Jon Eckhardt, WSB Professor
#Entrepreneurship #UWMadison #WisconsinIdea
July 29, 2025 at 9:02 PM
🚦 New in Management Science: AI-powered traffic cameras don’t just catch violations—they prevent accidents.

Co-authored by Min-Seok Pang, the study shows how smart enforcement tech nudges better driving even beyond the cameras' reach.

🔗 doi.org/10.1287/mnsc...

#AIinJuly #RoadSafety #PublicPolicy
July 29, 2025 at 8:53 PM
AI is reengineering #accounting —from automating reports, detecting fraud, & forecasting demand.

In Ep. 2 of #UnSupervised, Ewelina Forker shares how #AI is altering the field—and why accountants need more than just number skills.

🎧 Listen: youtu.be/AuJ8yMw7_Xk?...

#AIinJuly | #AIinAccounting
July 23, 2025 at 9:54 PM
🎧 New episode drop!
WSB marketing expert Michael Johnson joins Kenna's Customer First Thinking podcast to talk #AI, customer satisfaction and #acquisition.

💡 Predictive AI
💬 Relationship segmentation
📈 Customer-first strategy

Listen now: www.customerfirstthinking.ca/interviews/c...

#AIinJuly
Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business
To figure out the right level of investment in different segments within the full customer portfolio, says leading marketing academic Michael Johnson, marketers need a systematic framework for managin...
www.customerfirstthinking.ca
July 23, 2025 at 9:47 PM
Hospital buyouts of physician practices are reshaping care—and raising costs.

New research co-authored by WSB’s Stuart Craig finds OB-GYN prices rise 15% post-acquisition, as small deals dodge antitrust review.

🔗 @axios.com : www.axios.com/2025/07/21/h...

#HealthPolicy #WSBresearch #Antitrust
Hospitals scoop up physician practices, driving prices up
It's the latest evidence of consolidation in health care.
www.axios.com
July 22, 2025 at 7:28 PM
AI is transforming #finance — from robo-advisors to real-time fraud detection.

In Ep. 1 of UnSupervised, Prof. Erik Mayer explains how #AI is expanding access to credit—and what finance pros will need in the future.

🎧 Listen: youtu.be/zdFUJzYFLJw?...

#AIinJuly #UnSupervised #AIinFinance
July 18, 2025 at 9:16 PM
🧾 New research from WSB’s Dan Lynch is featured in @forbes.com

The study explores how detailed tax audit reports can shape investor views and influence company behavior, just as U.S. rules are changing.

📖 Read more: tinyurl.com/forbes-tax-a...

#BusinessResearch #AuditReports
Seeking Corporate Tax Insights? Check Out The Expanded Audit Report
This article discusses recent academic research that sheds light on the informativeness and usefulness of the expanded audit report when tax matters are being discussed.
www.forbes.com
July 18, 2025 at 8:15 PM
Reposted by Wisconsin School of Business
🧀 Think you know Barjolet cheese?

Spoiler: It doesn’t exist. And if you thought it did, you’re not alone.

From fake cheeses to fictional financial terms @uwbusiness.bsky.social's Stav Atir explores why we sometimes claim to know the unknowable: business.wisc.edu/update-magaz...
July 14, 2025 at 7:42 PM
WSB’s Sachin Tuli & John Surdyk joined experts at a recent @uwmadison.bsky.social event to explore how AI is reshaping global business, climate response & education.

💡 Ethics, innovation & collaboration were front and center.

🔗 Recap: iris.wisc.edu/iris-worksho...

#AIinJuly #RISEAI #AIandSociety
July 3, 2025 at 4:49 PM
New #WSB research shows #AI can turn discarded fashion contest entries into bestsellers. In a first-of-its-kind collab with Missoni, AI-designed pieces outsold human picks 2:1—while staying true to brand. Innovation meets authenticity—but disclosure still matters.
business.wisc.edu/news/unlocki...
July 1, 2025 at 3:36 PM
📚 + 💼 = 💥

Breakthroughs happen when academic research meets real-world business.

At WSB, our faculty members partner with industry to turn bold ideas into real impact.

Let’s shape what’s next: business.wisc.edu/facul…#BusinessResearchc#Innovationo#WSBInsightsts
June 27, 2025 at 2:24 PM
New research from WSB shows COVID-19 vaccines don’t just protect the person who gets the shot—they protect the whole household.

📊 For every 2 kids vaccinated, 1 family member avoids infection.

Real-world data. Real impact.
🔗 business.wisc.edu/news/wiscons...

#PublicHealth #COVID19 #VaccineScience
June 2, 2025 at 4:53 PM
Prof. Russ Coff has been awarded the 2024 Herbert Simon Award for his influential research in strategic management and human capital. A proud moment for WSB!

Read more: business.wisc.edu/news/profess...

#AcademicLeadership #StrategicManagement #HumanCapital #BusinessResearch #HigherEd
June 2, 2025 at 3:37 PM