Sergei Vasiuk
@vasi.uk
Video Games Executive | Book Author | Keynote Speaker | Educator | LiveOps Director @Wargaming
https://vasi.uk/ReadMyBook
https://vasi.uk/ReadMyBook
Atari and Bandai Namco have announced a series of products to celebrate Pac-Man’s 45th anniversary, including a yellow Atari console.
July 22, 2025 at 4:45 AM
Atari and Bandai Namco have announced a series of products to celebrate Pac-Man’s 45th anniversary, including a yellow Atari console.
Tools like PlayMakers transform your game into a platform:
• UGC tools ➜ to empower creation
• Social quests ➜ to spark connection
• Custom rewards ➜ to drive loyalty
• UGC tools ➜ to empower creation
• Social quests ➜ to spark connection
• Custom rewards ➜ to drive loyalty
July 14, 2025 at 8:52 AM
Tools like PlayMakers transform your game into a platform:
• UGC tools ➜ to empower creation
• Social quests ➜ to spark connection
• Custom rewards ➜ to drive loyalty
• UGC tools ➜ to empower creation
• Social quests ➜ to spark connection
• Custom rewards ➜ to drive loyalty
53% of Gen Z and Alpha see content creation as a career
But studios still ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺?”
While players ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘭𝘥?”
But studios still ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺?”
While players ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘭𝘥?”
July 14, 2025 at 8:52 AM
53% of Gen Z and Alpha see content creation as a career
But studios still ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺?”
While players ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘭𝘥?”
But studios still ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺?”
While players ask:
“𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘭𝘥?”
Gamers spend 8.5 hours/week watching
↳ More than they spend playing
42% met a friend, partner, or spouse
↳ 52% found help in hard times
$1B+ paid to creators last year:
• Roblox: $803M
• Fortnite: $479M
• Overwolf: $240M
❌ That’s not just UGC ✅ That’s GDP
↳ More than they spend playing
42% met a friend, partner, or spouse
↳ 52% found help in hard times
$1B+ paid to creators last year:
• Roblox: $803M
• Fortnite: $479M
• Overwolf: $240M
❌ That’s not just UGC ✅ That’s GDP
July 14, 2025 at 8:52 AM
Gamers spend 8.5 hours/week watching
↳ More than they spend playing
42% met a friend, partner, or spouse
↳ 52% found help in hard times
$1B+ paid to creators last year:
• Roblox: $803M
• Fortnite: $479M
• Overwolf: $240M
❌ That’s not just UGC ✅ That’s GDP
↳ More than they spend playing
42% met a friend, partner, or spouse
↳ 52% found help in hard times
$1B+ paid to creators last year:
• Roblox: $803M
• Fortnite: $479M
• Overwolf: $240M
❌ That’s not just UGC ✅ That’s GDP
The future of games is not only about games.
And the numbers prove it ↓ 🧵
And the numbers prove it ↓ 🧵
July 14, 2025 at 8:52 AM
The future of games is not only about games.
And the numbers prove it ↓ 🧵
And the numbers prove it ↓ 🧵
6 ways to be the game players never forget:
𝟭. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲 ↓
𝟭. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲 ↓
July 11, 2025 at 6:24 AM
6 ways to be the game players never forget:
𝟭. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲 ↓
𝟭. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲 ↓
Being a loyal player doesn’t mean:
• Unlocking every drop
• Playing every day
• Buying every DLC
• Unlocking every drop
• Playing every day
• Buying every DLC
July 10, 2025 at 8:57 AM
Being a loyal player doesn’t mean:
• Unlocking every drop
• Playing every day
• Buying every DLC
• Unlocking every drop
• Playing every day
• Buying every DLC
Esports World Cup starts today, July 8, with Cristiano Ronaldo as the ambassador, 26 titles & $71.5 prizes.
July 9, 2025 at 7:18 AM
Esports World Cup starts today, July 8, with Cristiano Ronaldo as the ambassador, 26 titles & $71.5 prizes.
Discover the Japanese secret behind games that matter.
• Iki ➜ “life”
• Gai ➜ “worth”
• Iki ➜ “life”
• Gai ➜ “worth”
July 8, 2025 at 6:24 AM
Discover the Japanese secret behind games that matter.
• Iki ➜ “life”
• Gai ➜ “worth”
• Iki ➜ “life”
• Gai ➜ “worth”
Friends ≠ Freebies
Real friends don’t ask for “free keys.”
They pay full price.
They play the game.
They leave a review.
Real friends don’t ask for “free keys.”
They pay full price.
They play the game.
They leave a review.
July 7, 2025 at 7:23 AM
Friends ≠ Freebies
Real friends don’t ask for “free keys.”
They pay full price.
They play the game.
They leave a review.
Real friends don’t ask for “free keys.”
They pay full price.
They play the game.
They leave a review.
GTA V and GTA Online to officially release in Saudi Arabia and United Arab Emirates.
July 17, 2025.
July 17, 2025.
July 5, 2025 at 6:23 AM
GTA V and GTA Online to officially release in Saudi Arabia and United Arab Emirates.
July 17, 2025.
July 17, 2025.
‘Stop Killing Games’ Initiative Reaches 1M Signatures.
July 4, 2025 at 6:44 AM
‘Stop Killing Games’ Initiative Reaches 1M Signatures.
Don’t hate me, but your ‘high performer’ might be suffering in silence ↓
July 2, 2025 at 6:55 AM
Don’t hate me, but your ‘high performer’ might be suffering in silence ↓
5 stages of game dev.
5 places you can ruin it.
New devs fall into the same traps ↓
5 places you can ruin it.
New devs fall into the same traps ↓
July 1, 2025 at 9:31 AM
5 stages of game dev.
5 places you can ruin it.
New devs fall into the same traps ↓
5 places you can ruin it.
New devs fall into the same traps ↓
$18B+ in-game ad revenue by 2029.
June 29, 2025 at 6:32 AM
$18B+ in-game ad revenue by 2029.
You will look at In-Game Ads differently by the end of this video.
June 29, 2025 at 6:32 AM
You will look at In-Game Ads differently by the end of this video.
How to get 200M+ impressions and 10M+ engagements?
🟡 Good strategy: run influencer campaigns
🟢 Great strategy: let players dream big 👇
🟡 Good strategy: run influencer campaigns
🟢 Great strategy: let players dream big 👇
June 27, 2025 at 6:38 AM
How to get 200M+ impressions and 10M+ engagements?
🟡 Good strategy: run influencer campaigns
🟢 Great strategy: let players dream big 👇
🟡 Good strategy: run influencer campaigns
🟢 Great strategy: let players dream big 👇
Loyalty isn’t a solo game.
7 signs that a game respects you ↓
1] Reward your time, not waste it
7 signs that a game respects you ↓
1] Reward your time, not waste it
June 26, 2025 at 5:44 AM
Loyalty isn’t a solo game.
7 signs that a game respects you ↓
1] Reward your time, not waste it
7 signs that a game respects you ↓
1] Reward your time, not waste it
You missed China.
You slept on Brazil.
❌ Don’t miss India.
You slept on Brazil.
❌ Don’t miss India.
June 23, 2025 at 5:47 AM
You missed China.
You slept on Brazil.
❌ Don’t miss India.
You slept on Brazil.
❌ Don’t miss India.
The difference between Indie, AA, AAA?
June 20, 2025 at 6:12 AM
The difference between Indie, AA, AAA?
But still —
you show up.
Because you care.
Because you care.
June 19, 2025 at 10:09 AM
But still —
you show up.
Because you care.
Because you care.
This is the side of game dev we don’t post about often (1-15)
1) The silent fear “Will the next patch… be the last?”
1) The silent fear “Will the next patch… be the last?”
June 19, 2025 at 10:09 AM
This is the side of game dev we don’t post about often (1-15)
1) The silent fear “Will the next patch… be the last?”
1) The silent fear “Will the next patch… be the last?”
Nintendo Switch 2: My Honest Review 👇
June 17, 2025 at 6:33 AM
Nintendo Switch 2: My Honest Review 👇
Be extra cautious ⚠️
It’s Friday the 13th today.
It’s Friday the 13th today.
June 13, 2025 at 7:23 AM
Be extra cautious ⚠️
It’s Friday the 13th today.
It’s Friday the 13th today.