So the question is:

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶𝘳 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺… 𝘣𝘶𝘵 𝘢 𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘨𝘢𝘮𝘦?

Tools like PlayMakers transform your game into a platform:

• UGC tools ➜ to empower creation
• Social quests ➜ to spark connection
• Custom rewards ➜ to drive loyalty

53% of Gen Z and Alpha see content creation as a career

But studios still ask:

“𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺?”

While players ask:

“𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘭𝘪𝘷𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘭𝘥?”

Gamers spend 8.5 hours/week watching
↳ More than they spend playing

42% met a friend, partner, or spouse
↳ 52% found help in hard times

$1B+ paid to creators last year:

• Roblox: $803M
• Fortnite: $479M
• Overwolf: $240M

❌ That’s not just UGC ✅ That’s GDP

𝟮. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘃𝗼𝗶𝗰𝗲
𝟯. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗮𝗹𝗹𝗲𝘁
𝟰. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆
𝟱. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆
𝟲. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗴𝗼𝗼𝗱𝗯𝘆𝗲

↓ First, rest.
↓ Then, rebuild.
↓ Only then, move
↓ with a full tank and a clear head.

Because no one wants to be remembered as the Zoom-call ghost.

🟢 First, heal ➜ Then, choose.

THE EMPLOYEE?

The worst move you can make,
↳ is job hunting from burnout.

As Oksana Kostikova,
(a recruiter I trust, puts it:)

"𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘫𝘰𝘣 𝘩𝘶𝘯𝘵 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘰𝘮𝘢."

THE EMPLOYER?

If you don’t ask why they burnout,
↳ you’ll keep losing them.

Skip that moment and the cycle starts again:

Hire ➜ Burnout ➜ Exit ➜ Repeat

What happens next?

They quit.

🔴 OR WORSE

They crash.

🔴 It’s a LOSS on both sides

Acting without pause?

Only makes it worse.

And while the work gets done,
↳ the cost is quietly stacking up:

• Panic attacks they hide on camera
• Emotional shutdown at home
• Insomnia and chronic fatigue
• Resignation already typed

🔴 Burnout doesn’t always look broken.

It often looks like:

• Skipping PTO
• Replying at midnight
• Working through lunch
• Saying “it’s fine” when it isn’t

𝟯. 𝗟𝗶𝘃𝗲 𝗢𝗽𝘀? 𝗧𝗼𝘁𝗮𝗹𝗹𝘆 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱.
↳ No content = no reason to stay
↳ Retention is built, not wished for
↳ This is where games live — or die

𝟰. 𝗧𝗵𝗲𝘆 𝘀𝗸𝗶𝗽 𝗼𝗻 𝗽𝗹𝗮𝘆𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸.
↳ Alpha and beta are about feedback
↳ Not just bug hunting
↳ Balance is a moving target