VinePair
@vinepair.com
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Drinking is culture. vinepair.com
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dinfontay.com
VOS Selections, the lead plaintiff on this suit, is a ~4-decade family-owned wine/spirits importer out of NY. As the owner told @vinepair.com after the initial win in the Court of International Trade in late May: "When they asked me to be lead plaintiff, I thought ‘Somebody needs to step up.’"
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dinfontay.com
Bapple's comeback boomed, but ABI has once again stopped shipping the brand—leaving competitors an angle on the national thirst for apple-flavored beers. At @vinepair.com I evaluated the macrobrewer's scarcity strategy in context of another LTO gambit: McDonald's infamously successful hog arbitrage.
Busch Light Apple Is the McRib of Beer
You don’t have to be an expert gambler to understand why it’s verboten to interrupt a craps player’s hot hand at the casino, nor a historian of America’s pastime to grasp why a baseball team won’t say...
vinepair.com
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dinfontay.com
And your Hop-ocalypse Now from the latest @vinepair.com Hop Take 🤯: vinepair.com/articles/hop...
🤯 Hop-ocalypse Now
Everything is relative. For example, the data are in on tax paid beer shipments for June 2025, and according to analysis from the Beer Institute, they’re up 0.3 percent year over year. To the untrained ear, a mere 30 basis points may not sound so hot. It isn’t when compared to, say, a decade ago, when the category’s growth was double that figure. But as the trade group’s chief economist Andrew Heritage noted in a statement to Brewbound, the slight increase marks the “strongest growth” on a monthly basis so far this year. And get this: Removals for Q2 “only” declined at about half the rate they did in Q1! Good news is just a matter of perspective, when you think about it.
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dinfontay.com
🎧 It's always a treat to join The @vinepair.com Podcast to talk about my recent coverage. In this episode, I recapped the state of play for the hemp-beverage business and my reporting at the Hemp Beverage Alliance's 2025 Hemp Beverage Expo: pod.link/1402310626/e...

(clip via @zgeballe.bsky.social!)
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brewedculture.org
Part 2 of Cocktail College's new series on traditional mezcal!

Mezcal's taste as we know today was shaped by prohibitions, corruption, and outside meddling...and all more recently than you think. Listen for yourself.

open.spotify.com/episode/4faV... @vinepair.com @timmckirdy.bsky.social
Digital artwork created for "Mezcal's Untold Past, Soaring Present, and Fragile Future, Part 2," a new mezcal-focused documentary for VinePair's Cocktail College podcast.

It depicts a Mexican man, a farmer and/or mezcalero, walking through a conceptual space showing Oaxacan magueys (the regional term for agave plants), as well as a clay pot used for distilling.
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dinfontay.com
The period from Memorial Day to Labor Day is traditionally the most important season for selling beer. There are all sorts of exceptions to this rule, but as I wrote this week at @vinepair.com, none are big enough to offset what’s shaping up to be another rough summer for the American beer business.
Beer's Biggest Season Is Here. The Sales... Not So Much.
I just flew back from the Hemp Beverage Expo, and boy, are my arms tired! No, but seriously folks, we’ve got a great crowd tonight, which is why it kills me to tell you that the vibes I was getting fr...
vinepair.com
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brewedculture.org
Mezcal's grown exponentially in the last 15 years, thanks in part to cocktails.

For @vinepair.com's Cocktail College podcast, @timmckirdy.bsky.social looks at mezcal's most traditional producers and the culture they work to maintain in the face of breakaway capitalism.

Ep 1 dropped today 🔗 👇

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Digital artwork created for "Mezcal's Untold Past, Soaring Present, and Fragile Future, Part 1," a new mezcal-focused documentary for VinePair's Cocktail College podcast.

It depicts a Mexican man, a farmer and/or mezcalero, walking through a conceptual space showing Oaxacan mountains, agave plant leaves, animated hands holding copitas and an eye nested in agave leaves. The man is also holding a large mallet reminiscent of a mazo (a tool used for manually crushing agave for mezcal production).
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dinfontay.com
And your 🤯 Hop-ocalypse Now 🤯 from the latest
@vinepair.com Hop Take: vinepair.com/articles/hop...
🤯 Hop-ocalypse Now
On the Fourth of July, we discussed the regrettable phenomenon of flag-humping “suds for chuds,” as well as its limitations. The upshot is that merely launching a right-wing pander-brand and getting a lot of social media buzz from hooting rubes does not ensure success in the complex, competitive contemporary American beer business. Performative hyperpartisanship only goes so far; you’ve got to have a plan, man. And, ideally, intellectual property that you own. Which, a lawsuit filed in the U.S. District Court for the Northern District of Illinois earlier this month alleges the parent company of Terry “Hulk Hogan” Bollea’s new-last-year Real American Beer brand does not. The plaintiff, licensing firm Carma HoldCo, had some sort of ambassador deal with Bollea, and claims that former employees swiped the concept for RAB and brought it to the 2024 Republican National Convention speaker and third-party litigation funding enthusiast, who subsequently “began neglecting his duties under his ambassador agreement and refused to communicate” with the firm. It’s asking for $10 million in damages.