Only the top 5% of persuaders understand this truth:

By the time you make your pitch, the decision is already made.

The real persuasion happens in the belief shift before your offer even appears.

Here's what they know that others don't:

<<<A THREAD 🧵>>>

Most creators think content works because it's good.

But that's not how the brain works.

If the reader isn't mentally ready, your message gets deleted.

Here's how smart creators shape attention before the content even starts.

<<< A THREAD 🧵>>>

"But my market is saturated!"

Funny thing is...
Most markets APPEAR saturated.

But they're not.

Your competitors are all using the same angles.
The same promises.
The same tired approach.

That's your opportunity.

Your competitors hold all the answers.

Literally.

• They've handled the objections
• Tested different angles
• Found what works

Yet most people say "I have no competition"

That's why they struggle to sell.

Want to know why most marketing fails?

Because people start with WHAT they sell.
Instead of WHO has the most urgent need.

The best product in the wrong market = 0 sales
An average product in the right market = profit

Choose carefully.

Most people think traffic is their problem.

But here's what's actually happening:

Your market has seen every claim.
Read every promise.
Heard every pitch.

And you're still using the same old angles.

That's not a traffic problem.
That's a thinking problem.

The biggest marketing mistake?

Solving a problem nobody cares about.

While your competitors chase better solutions, better copy, better ads...

You're trying to sell vitamins to someone who needs painkillers.

That's why you're not making sales.

Watch what people DO instead of what they SAY:

• What do they buy first?
• What do they buy next?
• What do they avoid?
• Where do they get stuck?

Real buying patterns reveal more than any survey.

Your market's skepticism tells you everything:

When they say "I've tried everything" - they're lying.

What they mean is "I've tried everything I BELIEVE could work"

That gap between reality and belief?
That's your opportunity.

Here's what nobody admits about SATURATED markets:

They don't exist.

What exists are:
• Saturated angles
• Saturated promises
• Saturated mechanisms

Find a new angle to a pressing problem and suddenly that "saturated" market looks empty.

Most marketers analyze competitors to copy them.

Smart ones analyze competitors to find what the market REJECTED.

Those failed campaigns reveal more about market sophistication than any "successful" case study ever will.

Stop copying successful competitors.

By the time you see what works...
The market has moved on.

Study their DEAD campaigns instead.

You'll learn:
• What the market rejected
• Which angles failed
• What NOT to test

Failed tests are goldmines

Quick test to improve any marketing message:

Read it out loud.

If it sounds like a 'marketing voice' instead of how you'd explain it to a friend...

Delete and rewrite.

Natural beats polished every time

Most marketing fails before the first ad.

Why?

They solve problems that aren't painful enough.

If your market can 'live with' their problem...
They won't pay to fix it.

Focus on urgent pain points first.

Want deep market insights instantly?

Talk to people who've bought from your competitors.

They'll reveal:
• What made them buy
• Where the product fell short
• What they wish was different
• What they'd pay more for

Better than any survey data."