The addictive power of variable rewards.
For decades, we've known the power of variable rewards and now social media has taken advantage of it to make us addicted to it.

Just remember, if you play at the casino, the house always wins!

Courses in Consumer Psychology: www.whatdrivesthem.com

Big Aha Moment that many UX'ers and innovators miss.

#BehaviourDesign #HabitDesign #UX #ConsumerPsychology #CX
Check out the short courses in Consumer Psychology and Behavioural Design at https://buff.ly/41jmpOH

If you fancy starting your journey into the world of decoding human behaviour, come and join my next Masterclass in Behavioural Design where you'll walk away with an entirely new way to see your users or customers. - And it's FREE!
https://buff.ly/4aWaY2N
#BehaviourDesign #CX #UX #BehaviourDesign

Which reward works best?

When designing habits whether for yourself or your users, it's important to understand the 3 types of prompts (cues, triggers).

If you use the wrong one, the behaviour is unlikely to happen.

Here are the three types of prompts and when to use each one.

#HabitDesign #UX

Does the new behaviour you want in your life fit into your existing routine?
#BehaviourDesign
#HabitDesign #UX