William Flaiz
@williamflaiz.com
Digital transformation leader blending MarTech, AI, and design thinking to drive customer focused growth. Passionate about innovation, leadership—and hitting the road on my Triumph.
williamflaiz.com | cleansmartlabs.com
williamflaiz.com | cleansmartlabs.com
Stages of data quality:
Beginner: "We have 500K contacts!" 🎉
Intermediate: "Why are 200K bouncing?" 😰
Advanced: "Clean before we campaign" 🧠
Expert: "Prevention beats remediation" 🎯
Where's your org?
#DataStrategy
Beginner: "We have 500K contacts!" 🎉
Intermediate: "Why are 200K bouncing?" 😰
Advanced: "Clean before we campaign" 🧠
Expert: "Prevention beats remediation" 🎯
Where's your org?
#DataStrategy
December 17, 2025 at 1:01 PM
Stages of data quality:
Beginner: "We have 500K contacts!" 🎉
Intermediate: "Why are 200K bouncing?" 😰
Advanced: "Clean before we campaign" 🧠
Expert: "Prevention beats remediation" 🎯
Where's your org?
#DataStrategy
Beginner: "We have 500K contacts!" 🎉
Intermediate: "Why are 200K bouncing?" 😰
Advanced: "Clean before we campaign" 🧠
Expert: "Prevention beats remediation" 🎯
Where's your org?
#DataStrategy
Data quality issues cost companies 15-25% of revenue.
Gartner said it. Most organizations ignore it. 💰
Clean data isn't a cost center. Dirty data is.
#DataQuality #ROI #MarTech
Gartner said it. Most organizations ignore it. 💰
Clean data isn't a cost center. Dirty data is.
#DataQuality #ROI #MarTech
December 16, 2025 at 1:00 PM
Data quality issues cost companies 15-25% of revenue.
Gartner said it. Most organizations ignore it. 💰
Clean data isn't a cost center. Dirty data is.
#DataQuality #ROI #MarTech
Gartner said it. Most organizations ignore it. 💰
Clean data isn't a cost center. Dirty data is.
#DataQuality #ROI #MarTech
Your email list decays 22% every year.
Almost a quarter—gone. 📉
People change jobs. Domains expire. Inboxes get abandoned.
Clean quarterly. At minimum.
#EmailMarketing #Deliverability
Almost a quarter—gone. 📉
People change jobs. Domains expire. Inboxes get abandoned.
Clean quarterly. At minimum.
#EmailMarketing #Deliverability
December 11, 2025 at 1:00 PM
Your email list decays 22% every year.
Almost a quarter—gone. 📉
People change jobs. Domains expire. Inboxes get abandoned.
Clean quarterly. At minimum.
#EmailMarketing #Deliverability
Almost a quarter—gone. 📉
People change jobs. Domains expire. Inboxes get abandoned.
Clean quarterly. At minimum.
#EmailMarketing #Deliverability
Nobody gets promoted for cleaning spreadsheets.
But everyone gets blamed when campaigns fail because the data was wrong. 🧹
Stop chasing shiny. Start fixing fundamental.
#MarketingOps #DataQuality
But everyone gets blamed when campaigns fail because the data was wrong. 🧹
Stop chasing shiny. Start fixing fundamental.
#MarketingOps #DataQuality
December 10, 2025 at 1:02 PM
Nobody gets promoted for cleaning spreadsheets.
But everyone gets blamed when campaigns fail because the data was wrong. 🧹
Stop chasing shiny. Start fixing fundamental.
#MarketingOps #DataQuality
But everyone gets blamed when campaigns fail because the data was wrong. 🧹
Stop chasing shiny. Start fixing fundamental.
#MarketingOps #DataQuality
Your AI is only as smart as the data feeding it.
And most marketing AI is eating junk food. 🤖
Before you invest in AI, invest in data hygiene.
#AI #MarTech #DataStrategy
And most marketing AI is eating junk food. 🤖
Before you invest in AI, invest in data hygiene.
#AI #MarTech #DataStrategy
December 9, 2025 at 1:01 PM
Your AI is only as smart as the data feeding it.
And most marketing AI is eating junk food. 🤖
Before you invest in AI, invest in data hygiene.
#AI #MarTech #DataStrategy
And most marketing AI is eating junk food. 🤖
Before you invest in AI, invest in data hygiene.
#AI #MarTech #DataStrategy
The most expensive data cleanup?
The one you keep postponing. 💸
One client delayed 18 months. Cost them pipeline accuracy, sales hours, and executive trust.
The cleanup isn't the expense. The delay is.
#CRM #DataQuality
The one you keep postponing. 💸
One client delayed 18 months. Cost them pipeline accuracy, sales hours, and executive trust.
The cleanup isn't the expense. The delay is.
#CRM #DataQuality
December 4, 2025 at 1:03 PM
The most expensive data cleanup?
The one you keep postponing. 💸
One client delayed 18 months. Cost them pipeline accuracy, sales hours, and executive trust.
The cleanup isn't the expense. The delay is.
#CRM #DataQuality
The one you keep postponing. 💸
One client delayed 18 months. Cost them pipeline accuracy, sales hours, and executive trust.
The cleanup isn't the expense. The delay is.
#CRM #DataQuality
10,000 clean contacts will outperform 100,000 dirty ones.
Every time. 📧
Stop chasing volume. Start chasing validity.
#EmailMarketing #MarTech #B2BMarketing
Every time. 📧
Stop chasing volume. Start chasing validity.
#EmailMarketing #MarTech #B2BMarketing
December 3, 2025 at 1:01 PM
10,000 clean contacts will outperform 100,000 dirty ones.
Every time. 📧
Stop chasing volume. Start chasing validity.
#EmailMarketing #MarTech #B2BMarketing
Every time. 📧
Stop chasing volume. Start chasing validity.
#EmailMarketing #MarTech #B2BMarketing
Your MarTech stack isn't broken.
Your data is. 📊
47% of one client's CRM? Contacts who left their companies years ago.
They blamed the platform. Switched vendors twice.
The problem followed them.
#DataQuality #MarTech
Your data is. 📊
47% of one client's CRM? Contacts who left their companies years ago.
They blamed the platform. Switched vendors twice.
The problem followed them.
#DataQuality #MarTech
December 2, 2025 at 1:01 PM
Your MarTech stack isn't broken.
Your data is. 📊
47% of one client's CRM? Contacts who left their companies years ago.
They blamed the platform. Switched vendors twice.
The problem followed them.
#DataQuality #MarTech
Your data is. 📊
47% of one client's CRM? Contacts who left their companies years ago.
They blamed the platform. Switched vendors twice.
The problem followed them.
#DataQuality #MarTech
THANKSGIVING THOUGHT: 🦃
Grateful for marketing ops pros who fight for data quality when nobody's watching.
You run dedup scripts at 2am, build validation rules sales hates, clean disasters before leadership notices.
You're why campaigns work. 🙏
#MarketingOps
Grateful for marketing ops pros who fight for data quality when nobody's watching.
You run dedup scripts at 2am, build validation rules sales hates, clean disasters before leadership notices.
You're why campaigns work. 🙏
#MarketingOps
November 27, 2025 at 1:03 PM
THANKSGIVING THOUGHT: 🦃
Grateful for marketing ops pros who fight for data quality when nobody's watching.
You run dedup scripts at 2am, build validation rules sales hates, clean disasters before leadership notices.
You're why campaigns work. 🙏
#MarketingOps
Grateful for marketing ops pros who fight for data quality when nobody's watching.
You run dedup scripts at 2am, build validation rules sales hates, clean disasters before leadership notices.
You're why campaigns work. 🙏
#MarketingOps
"Data cleanup doesn't show ROI." 💼
Mid-market SaaS: 38% CRM duplicates cost them:
- $127K in wasted licenses
- $890K in sales labor waste
- $340K in marketing waste
- $2.1M in delayed revenue
= $3.5M annual leak
Still not ROI?
#DataQuality #B2BSaaS
Mid-market SaaS: 38% CRM duplicates cost them:
- $127K in wasted licenses
- $890K in sales labor waste
- $340K in marketing waste
- $2.1M in delayed revenue
= $3.5M annual leak
Still not ROI?
#DataQuality #B2BSaaS
November 26, 2025 at 1:02 PM
"Data cleanup doesn't show ROI." 💼
Mid-market SaaS: 38% CRM duplicates cost them:
- $127K in wasted licenses
- $890K in sales labor waste
- $340K in marketing waste
- $2.1M in delayed revenue
= $3.5M annual leak
Still not ROI?
#DataQuality #B2BSaaS
Mid-market SaaS: 38% CRM duplicates cost them:
- $127K in wasted licenses
- $890K in sales labor waste
- $340K in marketing waste
- $2.1M in delayed revenue
= $3.5M annual leak
Still not ROI?
#DataQuality #B2BSaaS
The future of marketing ops isn't more tools. It's smarter data. 🧠
AI makes bad data MORE expensive, not less. When AI decides at scale, bad data compounds exponentially.
Winners in 5 years? Cleanest data feeding their AI.
#MarketingOps #AIStrategy
AI makes bad data MORE expensive, not less. When AI decides at scale, bad data compounds exponentially.
Winners in 5 years? Cleanest data feeding their AI.
#MarketingOps #AIStrategy
November 25, 2025 at 1:01 PM
The future of marketing ops isn't more tools. It's smarter data. 🧠
AI makes bad data MORE expensive, not less. When AI decides at scale, bad data compounds exponentially.
Winners in 5 years? Cleanest data feeding their AI.
#MarketingOps #AIStrategy
AI makes bad data MORE expensive, not less. When AI decides at scale, bad data compounds exponentially.
Winners in 5 years? Cleanest data feeding their AI.
#MarketingOps #AIStrategy
Your blue shirt search returns 47 results. Customers bounce at 68%. The problem? Database chaos costing you millions. 90-day fix
👇
bit.ly/4i2GrUe
#ecommerce #DataQuality #RetailOperations
👇
bit.ly/4i2GrUe
#ecommerce #DataQuality #RetailOperations
E-commerce Loses 23% Revenue to Bad Product Data | Fix SKU Chaos
Mid-market retailers leak millions through SKU proliferation, duplicate products, and orphaned variants. Here's the framework to fix product data that's killing your conversions.
bit.ly
November 21, 2025 at 12:00 AM
Your blue shirt search returns 47 results. Customers bounce at 68%. The problem? Database chaos costing you millions. 90-day fix
👇
bit.ly/4i2GrUe
#ecommerce #DataQuality #RetailOperations
👇
bit.ly/4i2GrUe
#ecommerce #DataQuality #RetailOperations
Attribution model said paid search = 34% of pipeline. Marketing wanted to triple that budget. 📊
After data audit: Paid search was actually 22%. Content (the real winner at 41%) was about to be defunded.
Validate before you optimize.
#MarketingAttribution
After data audit: Paid search was actually 22%. Content (the real winner at 41%) was about to be defunded.
Validate before you optimize.
#MarketingAttribution
November 20, 2025 at 1:00 PM
Attribution model said paid search = 34% of pipeline. Marketing wanted to triple that budget. 📊
After data audit: Paid search was actually 22%. Content (the real winner at 41%) was about to be defunded.
Validate before you optimize.
#MarketingAttribution
After data audit: Paid search was actually 22%. Content (the real winner at 41%) was about to be defunded.
Validate before you optimize.
#MarketingAttribution
E-commerce loses 23% of revenue to bad product data. SKU chaos, duplicates, orphaned variants. Fixed it in 90 days at 3 retailers. Here's the framework 📊
bit.ly/4i2GrUe
#ecommerce #ProductData
bit.ly/4i2GrUe
#ecommerce #ProductData
E-commerce Loses 23% Revenue to Bad Product Data | Fix SKU Chaos
Mid-market retailers leak millions through SKU proliferation, duplicate products, and orphaned variants. Here's the framework to fix product data that's killing your conversions.
bit.ly
November 19, 2025 at 2:00 PM
E-commerce loses 23% of revenue to bad product data. SKU chaos, duplicates, orphaned variants. Fixed it in 90 days at 3 retailers. Here's the framework 📊
bit.ly/4i2GrUe
#ecommerce #ProductData
bit.ly/4i2GrUe
#ecommerce #ProductData
SaaS company increased deal velocity 7% monthly. 📈
Didn't change sales process, add headcount, or buy tools.
We cleaned their data.
Sales reps were spending 4.2 hrs/week just verifying if leads were real.
Clean data compounds.
#SalesOps #B2BSales #DataQuality
Didn't change sales process, add headcount, or buy tools.
We cleaned their data.
Sales reps were spending 4.2 hrs/week just verifying if leads were real.
Clean data compounds.
#SalesOps #B2BSales #DataQuality
November 19, 2025 at 1:02 PM
SaaS company increased deal velocity 7% monthly. 📈
Didn't change sales process, add headcount, or buy tools.
We cleaned their data.
Sales reps were spending 4.2 hrs/week just verifying if leads were real.
Clean data compounds.
#SalesOps #B2BSales #DataQuality
Didn't change sales process, add headcount, or buy tools.
We cleaned their data.
Sales reps were spending 4.2 hrs/week just verifying if leads were real.
Clean data compounds.
#SalesOps #B2BSales #DataQuality
Pharma client launched oncology campaign. Sent to 67K HCPs. Compliance flagged 340 violations. 6-month freeze on ALL digital. 💰
Cost: $2.4M
Cause: Bad data
Data quality = risk management in regulated industries.
#Pharma #Compliance #DataQuality
Cost: $2.4M
Cause: Bad data
Data quality = risk management in regulated industries.
#Pharma #Compliance #DataQuality
November 18, 2025 at 1:01 PM
Pharma client launched oncology campaign. Sent to 67K HCPs. Compliance flagged 340 violations. 6-month freeze on ALL digital. 💰
Cost: $2.4M
Cause: Bad data
Data quality = risk management in regulated industries.
#Pharma #Compliance #DataQuality
Cost: $2.4M
Cause: Bad data
Data quality = risk management in regulated industries.
#Pharma #Compliance #DataQuality
Companies blame the CRM when sales performance stays flat post-migration.
Then we audit their data: 31% duplicate rate, 23% blank fields, 67 different values for "lead source."
The tool worked fine.
#DigitalTransformation #DataQuality
Then we audit their data: 31% duplicate rate, 23% blank fields, 67 different values for "lead source."
The tool worked fine.
#DigitalTransformation #DataQuality
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 14, 2025 at 6:00 PM
Companies blame the CRM when sales performance stays flat post-migration.
Then we audit their data: 31% duplicate rate, 23% blank fields, 67 different values for "lead source."
The tool worked fine.
#DigitalTransformation #DataQuality
Then we audit their data: 31% duplicate rate, 23% blank fields, 67 different values for "lead source."
The tool worked fine.
#DigitalTransformation #DataQuality
Reviewed a marketing tech stack: $847K/year.
"Should we add another tool?"
My question: "Can you trust the data in what you have?"
Silence. 🤐
Fix your data. Then evaluate new tools.
#MarTech #MarketingOps #DataQuality
"Should we add another tool?"
My question: "Can you trust the data in what you have?"
Silence. 🤐
Fix your data. Then evaluate new tools.
#MarTech #MarketingOps #DataQuality
November 13, 2025 at 1:01 PM
Reviewed a marketing tech stack: $847K/year.
"Should we add another tool?"
My question: "Can you trust the data in what you have?"
Silence. 🤐
Fix your data. Then evaluate new tools.
#MarTech #MarketingOps #DataQuality
"Should we add another tool?"
My question: "Can you trust the data in what you have?"
Silence. 🤐
Fix your data. Then evaluate new tools.
#MarTech #MarketingOps #DataQuality
Your $2M Salesforce migration failed because you moved 47K duplicate records to a new system.
The platform was never the problem—the data was. Here's how to diagnose it before your next migration.
#MarTech #CRM
The platform was never the problem—the data was. Here's how to diagnose it before your next migration.
#MarTech #CRM
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 12, 2025 at 10:00 PM
Your data problem started the day you launched your CRM. 🚨
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
November 12, 2025 at 1:02 PM
Your data problem started the day you launched your CRM. 🚨
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Marketing automation that breaks silently is worse than no automation at all. This health check finds the breaks. #MarketingAutomation #MarTech #B2B
Marketing Automation Workflow Health Checklist
Evaluate and optimize your marketing automation workflows with this free checklist. Identify broken triggers, improve engagement, and boost pipeline performance.
bit.ly
November 11, 2025 at 10:00 PM
Marketing automation that breaks silently is worse than no automation at all. This health check finds the breaks. #MarketingAutomation #MarTech #B2B
Your CRM migration didn't fail because you picked the wrong vendor.
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 11, 2025 at 6:00 PM
Your CRM migration didn't fail because you picked the wrong vendor.
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
MYTH: "Our CRM is the source of truth."
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
November 11, 2025 at 1:02 PM
MYTH: "Our CRM is the source of truth."
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
$2.1M Salesforce migration. 18 months of work. Zero performance improvement.
The problem? 47,000 duplicate records and 7 years of dirty data moved to a shiny new platform.
Fix the data first. Then migrate.
#MarTech #CRM
The problem? 47,000 duplicate records and 7 years of dirty data moved to a shiny new platform.
Fix the data first. Then migrate.
#MarTech #CRM
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 10, 2025 at 10:00 PM
Set it and forget it? More like set it and regret it. Your workflows need regular health checks. #MarketingAutomation #MarTech #Workflows
Marketing Automation Workflow Health Checklist
Evaluate and optimize your marketing automation workflows with this free checklist. Identify broken triggers, improve engagement, and boost pipeline performance.
bit.ly
November 7, 2025 at 12:00 AM
Set it and forget it? More like set it and regret it. Your workflows need regular health checks. #MarketingAutomation #MarTech #Workflows