yoyao.bsky.social
@yoyao.com
SEO + Topical Authority + Content Strategy Consultant.
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
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yoyao.bsky.social
@yoyao.com
· May 17
The 241st Digital Surfer newsletter was just sent!
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Reposted by yoyao.bsky.social
The 273rd Digital Surfer newsletter was just sent 🌊
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@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
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The standout posts and shares this week come from:
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January 10, 2026 at 4:12 PM
The 273rd Digital Surfer newsletter was just sent 🌊
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The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
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Everyone’s talking chunks - I get into myself...
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The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
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The standout posts and shares this week come from:
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@paddymoogan.bsky.social
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January 10, 2026 at 4:12 PM
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
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@paddymoogan.bsky.social
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Reposted by yoyao.bsky.social
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
January 5, 2026 at 11:50 AM
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
January 5, 2026 at 11:50 AM
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
Reposted by yoyao.bsky.social
The 272nd Digital Surfer newsletter was just sent 🌊
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@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
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#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
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@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
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January 3, 2026 at 2:10 PM
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
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#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
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#digitalsurfer #seo #aisearch
January 3, 2026 at 2:10 PM
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Reposted by yoyao.bsky.social
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:34 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Reposted by yoyao.bsky.social
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:33 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:34 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:33 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Reposted by yoyao.bsky.social
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
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@myriam.dopamine.builders
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#digitalsurfe
December 27, 2025 at 5:05 PM
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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#digitalsurfe
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@dejanseo.bsky.social
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@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
December 27, 2025 at 5:05 PM
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
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@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
Reposted by yoyao.bsky.social
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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@vincenero.bsky.social
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#digitalsurfer #seo #aisearch
Great posts and shares this week from:
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@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
December 20, 2025 at 3:10 PM
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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Great posts and shares this week from:
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The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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December 20, 2025 at 3:10 PM
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
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@vincenero.bsky.social
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Get all the goodies 👇
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Reposted by yoyao.bsky.social
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
December 19, 2025 at 1:45 PM
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
December 19, 2025 at 1:45 PM
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
Reposted by yoyao.bsky.social
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
December 16, 2025 at 2:13 PM
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
December 16, 2025 at 2:13 PM
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
Reposted by yoyao.bsky.social
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
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#digitalsurfer #seo #aisearch
December 13, 2025 at 3:31 PM
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
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@lou-lin.bsky.social
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Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
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@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
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December 13, 2025 at 3:31 PM
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
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@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
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Get all the goodies 👇
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Reposted by yoyao.bsky.social
Every new page should earn its place.
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
December 12, 2025 at 1:36 PM
Every new page should earn its place.
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Every new page should earn its place.
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
December 12, 2025 at 1:36 PM
Every new page should earn its place.
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Before you publish, check three things
• Which pillar does this support
• Which pages will link in
• Which pages will it link out to
#SEO #InternalLinking
Reposted by yoyao.bsky.social
Most “briefs” are just outlines copied from the SERP.
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
December 11, 2025 at 3:22 PM
Most “briefs” are just outlines copied from the SERP.
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
Most “briefs” are just outlines copied from the SERP.
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
December 11, 2025 at 3:22 PM
Most “briefs” are just outlines copied from the SERP.
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
A list of H2s is not a brief.
It tells you what others wrote, not what you should say.
A useful brief covers
• Topic and angle
• Target person
• Journey stage
• Internal links to give and receive
#SEO #ContentStrategy
Reposted by yoyao.bsky.social
Personas are useless until they change a draft.
Before you brief a writer, answer three questions in plain language
• Who is this piece for
• What are they trying to get done today
• Why would they pick us instead of a competitor
#B2Bmarketing #ContentStrategy
Before you brief a writer, answer three questions in plain language
• Who is this piece for
• What are they trying to get done today
• Why would they pick us instead of a competitor
#B2Bmarketing #ContentStrategy
December 10, 2025 at 2:21 PM
Personas are useless until they change a draft.
Before you brief a writer, answer three questions in plain language
• Who is this piece for
• What are they trying to get done today
• Why would they pick us instead of a competitor
#B2Bmarketing #ContentStrategy
Before you brief a writer, answer three questions in plain language
• Who is this piece for
• What are they trying to get done today
• Why would they pick us instead of a competitor
#B2Bmarketing #ContentStrategy