yoyao.bsky.social
@yoyao.com
SEO + Topical Authority + Content Strategy Consultant.
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
January 10, 2026 at 4:12 PM
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
January 5, 2026 at 11:50 AM
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
January 3, 2026 at 2:10 PM
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
December 27, 2025 at 5:05 PM
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
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#digitalsurfe
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
December 20, 2025 at 3:10 PM
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
December 19, 2025 at 1:45 PM
How I can tell your briefs are expensive for the wrong reason.
You did persona research.
You still shipped a generic brief.
1/6
You did persona research.
You still shipped a generic brief.
1/6
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
December 16, 2025 at 2:13 PM
Most competitor briefs fail for one reason.
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
They copy headings.
They miss the choices behind the headings.
Here’s the 4-part brief I use:
Job. Claims. Proof. Constraints.
1/6
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
December 13, 2025 at 3:31 PM
The 269th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@viperchill.bsky.social
@lazarinastoy.com
@lou-lin.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Same SERPs, different story.
With just a small slice of on-page and keyword topics in Floyi, you can see who actually shares your topics, not just who ranks.
From this competitor matrix view, who is the real competitor?
With just a small slice of on-page and keyword topics in Floyi, you can see who actually shares your topics, not just who ranks.
From this competitor matrix view, who is the real competitor?
December 7, 2025 at 9:06 AM
Same SERPs, different story.
With just a small slice of on-page and keyword topics in Floyi, you can see who actually shares your topics, not just who ranks.
From this competitor matrix view, who is the real competitor?
With just a small slice of on-page and keyword topics in Floyi, you can see who actually shares your topics, not just who ranks.
From this competitor matrix view, who is the real competitor?
The 268th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@glenngabe.bsky.social
@jbeus.bsky.social
@vahandev.bsky.social
Get all the goodies 👇
#seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@glenngabe.bsky.social
@jbeus.bsky.social
@vahandev.bsky.social
Get all the goodies 👇
#seo #aisearch
December 6, 2025 at 2:18 PM
The 268th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@glenngabe.bsky.social
@jbeus.bsky.social
@vahandev.bsky.social
Get all the goodies 👇
#seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@glenngabe.bsky.social
@jbeus.bsky.social
@vahandev.bsky.social
Get all the goodies 👇
#seo #aisearch
Floyi 2.0 is live.
The new Competitor Matrix shows exactly where you stand across your topics, pages, rankings and AI citations.
Most teams jump between spreadsheets and tabs trying to piece this together. Floyi puts it in one place.
Most teams guess their position. Floyi shows it.
The new Competitor Matrix shows exactly where you stand across your topics, pages, rankings and AI citations.
Most teams jump between spreadsheets and tabs trying to piece this together. Floyi puts it in one place.
Most teams guess their position. Floyi shows it.
December 2, 2025 at 1:09 PM
Floyi 2.0 is live.
The new Competitor Matrix shows exactly where you stand across your topics, pages, rankings and AI citations.
Most teams jump between spreadsheets and tabs trying to piece this together. Floyi puts it in one place.
Most teams guess their position. Floyi shows it.
The new Competitor Matrix shows exactly where you stand across your topics, pages, rankings and AI citations.
Most teams jump between spreadsheets and tabs trying to piece this together. Floyi puts it in one place.
Most teams guess their position. Floyi shows it.
The 267th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@dejanseo.bsky.social
@kevin-indig.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@dejanseo.bsky.social
@kevin-indig.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
November 29, 2025 at 7:23 PM
The 267th Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@dejanseo.bsky.social
@kevin-indig.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@dejanseo.bsky.social
@kevin-indig.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Most content teams do not fail because of bad ideas.
They fail because their system breaks their story.
They fail because their system breaks their story.
November 24, 2025 at 5:02 PM
Most content teams do not fail because of bad ideas.
They fail because their system breaks their story.
They fail because their system breaks their story.
The 266th Digital Surfer newsletter was just sent!
Surfer’s annual BF email going out Wed! If you have a BFCM deal, let me know and I’ll share add it.
Great shares this week from:
@aleyda.bsky.social
@mattgsouthern.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer
Surfer’s annual BF email going out Wed! If you have a BFCM deal, let me know and I’ll share add it.
Great shares this week from:
@aleyda.bsky.social
@mattgsouthern.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer
November 22, 2025 at 5:40 PM
The 266th Digital Surfer newsletter was just sent!
Surfer’s annual BF email going out Wed! If you have a BFCM deal, let me know and I’ll share add it.
Great shares this week from:
@aleyda.bsky.social
@mattgsouthern.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer
Surfer’s annual BF email going out Wed! If you have a BFCM deal, let me know and I’ll share add it.
Great shares this week from:
@aleyda.bsky.social
@mattgsouthern.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer
If you need 7 tools to ship one article, your stack owns you.
I just shipped Floyi Content Creation so you can go from map to brief to draft inside one closed loop. Strategy and execution stay in the same system.
Walkthrough video and full write up in the comments
I just shipped Floyi Content Creation so you can go from map to brief to draft inside one closed loop. Strategy and execution stay in the same system.
Walkthrough video and full write up in the comments
November 16, 2025 at 5:10 PM
If you need 7 tools to ship one article, your stack owns you.
I just shipped Floyi Content Creation so you can go from map to brief to draft inside one closed loop. Strategy and execution stay in the same system.
Walkthrough video and full write up in the comments
I just shipped Floyi Content Creation so you can go from map to brief to draft inside one closed loop. Strategy and execution stay in the same system.
Walkthrough video and full write up in the comments
The 265th Digital Surfer newsletter was just sent 🌊
Great posts and shares this week from:
@crestodina.bsky.social
@lou-lin.bsky.social
@thinking-slow.bsky.social
Floyi Content Creator launched too to close the loop of brand to topical map to content.
Get all the goodies 👇
#seo #aisearch
Great posts and shares this week from:
@crestodina.bsky.social
@lou-lin.bsky.social
@thinking-slow.bsky.social
Floyi Content Creator launched too to close the loop of brand to topical map to content.
Get all the goodies 👇
#seo #aisearch
November 15, 2025 at 4:46 PM
The 265th Digital Surfer newsletter was just sent 🌊
Great posts and shares this week from:
@crestodina.bsky.social
@lou-lin.bsky.social
@thinking-slow.bsky.social
Floyi Content Creator launched too to close the loop of brand to topical map to content.
Get all the goodies 👇
#seo #aisearch
Great posts and shares this week from:
@crestodina.bsky.social
@lou-lin.bsky.social
@thinking-slow.bsky.social
Floyi Content Creator launched too to close the loop of brand to topical map to content.
Get all the goodies 👇
#seo #aisearch
The 264th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@aleyda.bsky.social
@btabke.bsky.social
@miriamellis.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@aleyda.bsky.social
@btabke.bsky.social
@miriamellis.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
November 8, 2025 at 3:21 PM
The 264th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@aleyda.bsky.social
@btabke.bsky.social
@miriamellis.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@aleyda.bsky.social
@btabke.bsky.social
@miriamellis.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Stop stacking tools. Build a system.
Teams lose 30–50% to context reset between steps.
Brand → Audience → Research → Map → Authority → Briefs.
Floyi carries decisions forward.
Insider Access 👇
Teams lose 30–50% to context reset between steps.
Brand → Audience → Research → Map → Authority → Briefs.
Floyi carries decisions forward.
Insider Access 👇
October 29, 2025 at 2:23 PM
Stop stacking tools. Build a system.
Teams lose 30–50% to context reset between steps.
Brand → Audience → Research → Map → Authority → Briefs.
Floyi carries decisions forward.
Insider Access 👇
Teams lose 30–50% to context reset between steps.
Brand → Audience → Research → Map → Authority → Briefs.
Floyi carries decisions forward.
Insider Access 👇
🚨 Floyi Insider Access starts Oct 29
It’s a 3-day window before the Black Friday chaos.
Just the best deal of the year for building your full content strategy stack:
Brand → Audience → Research → Map → Authority → Briefs
👀 Content Creation is coming soon.
Join the Floyi Insider List 👇
It’s a 3-day window before the Black Friday chaos.
Just the best deal of the year for building your full content strategy stack:
Brand → Audience → Research → Map → Authority → Briefs
👀 Content Creation is coming soon.
Join the Floyi Insider List 👇
October 27, 2025 at 3:55 PM
🚨 Floyi Insider Access starts Oct 29
It’s a 3-day window before the Black Friday chaos.
Just the best deal of the year for building your full content strategy stack:
Brand → Audience → Research → Map → Authority → Briefs
👀 Content Creation is coming soon.
Join the Floyi Insider List 👇
It’s a 3-day window before the Black Friday chaos.
Just the best deal of the year for building your full content strategy stack:
Brand → Audience → Research → Map → Authority → Briefs
👀 Content Creation is coming soon.
Join the Floyi Insider List 👇
The 262nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@crestodina.bsky.social
@kevin-indig.bsky.social
@vincenero.bsky.social
Also Floyi's Early Access Pass for next week.
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@crestodina.bsky.social
@kevin-indig.bsky.social
@vincenero.bsky.social
Also Floyi's Early Access Pass for next week.
Get all the goodies 👇
#digitalsurfer #seo #aisearch
October 25, 2025 at 4:11 PM
The 262nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@crestodina.bsky.social
@kevin-indig.bsky.social
@vincenero.bsky.social
Also Floyi's Early Access Pass for next week.
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@crestodina.bsky.social
@kevin-indig.bsky.social
@vincenero.bsky.social
Also Floyi's Early Access Pass for next week.
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The 261st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@kevin-indig.bsky.social
@larslofgren.bsky.social
@markwilliamscook.com
Get all the goodies 👇
#digitalsurfer #seo #ai
Great posts and shares this week from:
@kevin-indig.bsky.social
@larslofgren.bsky.social
@markwilliamscook.com
Get all the goodies 👇
#digitalsurfer #seo #ai
October 18, 2025 at 2:45 PM
The 261st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@kevin-indig.bsky.social
@larslofgren.bsky.social
@markwilliamscook.com
Get all the goodies 👇
#digitalsurfer #seo #ai
Great posts and shares this week from:
@kevin-indig.bsky.social
@larslofgren.bsky.social
@markwilliamscook.com
Get all the goodies 👇
#digitalsurfer #seo #ai
Topical Authority wins in SERPs and AI search.
TMU is the most watched course on IMG Courses for three straight quarters in 2025.
Floyi runs on the TMU workflow: Brand and Audience → Topical Map → Content Briefs.
Build brand-driven content with @floyi.com
#TopicalAuthority #TopicalMaps
TMU is the most watched course on IMG Courses for three straight quarters in 2025.
Floyi runs on the TMU workflow: Brand and Audience → Topical Map → Content Briefs.
Build brand-driven content with @floyi.com
#TopicalAuthority #TopicalMaps
October 17, 2025 at 7:43 PM
Topical Authority wins in SERPs and AI search.
TMU is the most watched course on IMG Courses for three straight quarters in 2025.
Floyi runs on the TMU workflow: Brand and Audience → Topical Map → Content Briefs.
Build brand-driven content with @floyi.com
#TopicalAuthority #TopicalMaps
TMU is the most watched course on IMG Courses for three straight quarters in 2025.
Floyi runs on the TMU workflow: Brand and Audience → Topical Map → Content Briefs.
Build brand-driven content with @floyi.com
#TopicalAuthority #TopicalMaps
The 258th Digital Surfer newsletter was just sent 🌊
And the launch of Floyi’s Topical Authority Scoreboard and Planner.
Great posts and shares this week from:
@garrettsussman.bsky.social
@glenngabe.bsky.social
@kevin-indig.bsky.social
@myriam.dopamine.builders
Get all the goodies 👇
And the launch of Floyi’s Topical Authority Scoreboard and Planner.
Great posts and shares this week from:
@garrettsussman.bsky.social
@glenngabe.bsky.social
@kevin-indig.bsky.social
@myriam.dopamine.builders
Get all the goodies 👇
September 27, 2025 at 2:21 PM
The 258th Digital Surfer newsletter was just sent 🌊
And the launch of Floyi’s Topical Authority Scoreboard and Planner.
Great posts and shares this week from:
@garrettsussman.bsky.social
@glenngabe.bsky.social
@kevin-indig.bsky.social
@myriam.dopamine.builders
Get all the goodies 👇
And the launch of Floyi’s Topical Authority Scoreboard and Planner.
Great posts and shares this week from:
@garrettsussman.bsky.social
@glenngabe.bsky.social
@kevin-indig.bsky.social
@myriam.dopamine.builders
Get all the goodies 👇
The 257th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Get all the goodies 👇
#digitalsurfer #seo #ai #digitalmarketing
Get all the goodies 👇
#digitalsurfer #seo #ai #digitalmarketing
September 20, 2025 at 4:23 PM
The 257th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Get all the goodies 👇
#digitalsurfer #seo #ai #digitalmarketing
Get all the goodies 👇
#digitalsurfer #seo #ai #digitalmarketing
Authority isn’t built on hacks.
It’s built step by step.
It’s built step by step.
September 12, 2025 at 1:10 PM
Authority isn’t built on hacks.
It’s built step by step.
It’s built step by step.