Y.T. Anderson
@ytanderson.bsky.social
Y.T. Anderson, PhD Researcher | MBA | President & CEO, Visit Oulu | Award Winning Destination Leader | Keynote Speaker | Leading Sustainable Tourism & Tourism Social Impact and Inclusion
I will be speaking at ITB Asia in Singapore this coming October. #Oulu and Northern Finland is known as a sustainable tourism destination and I am proud to take the stage and participate in the conversation with my tourism industry peers. See you in ITB Asia 15.-17.10.!
August 7, 2025 at 8:49 AM
I will be speaking at ITB Asia in Singapore this coming October. #Oulu and Northern Finland is known as a sustainable tourism destination and I am proud to take the stage and participate in the conversation with my tourism industry peers. See you in ITB Asia 15.-17.10.!
Kyllä niin rakastan puhua Suomesta kansainväliselle yleisölle. Maastamme on helppo olla ylpeä. Tänään sain kertoa yhdysvaltalaisyleisölle Suomesta ja Oulusta. Teemana matkailun ympärivuotisuus.
July 10, 2025 at 8:00 PM
Kyllä niin rakastan puhua Suomesta kansainväliselle yleisölle. Maastamme on helppo olla ylpeä. Tänään sain kertoa yhdysvaltalaisyleisölle Suomesta ja Oulusta. Teemana matkailun ympärivuotisuus.
Oulun matkailussa ja Pohjolan rengastiellä oli ennätyksellinen toukokuu.
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Ennätyksellinen toukokuu Oulun ja Pohjolan rengastien matkailussa – kansainvälinen kasvu jatkuu
Oulun ja Pohjolan rengastien alueen matkailussa saavutettiin toukokuussa 2025 ennätyksellisiä kasvulukuja. Erityisesti kansainvälisen matkailun osuus ...
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July 4, 2025 at 11:23 AM
Oulun matkailussa ja Pohjolan rengastiellä oli ennätyksellinen toukokuu.
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🎉 Suora lento Frankfurtista Ouluun on nyt totta! Tänään juhlimme Discover Airlinesin reittiavausta vesikaaritervehdyksellä ✈️Oulu on nyt entistä lähempänä Eurooppaa – tervetuloa pohjoiseen! 💙 #VisitOulu #DiscoverAirlines
June 9, 2025 at 1:23 PM
🎉 Suora lento Frankfurtista Ouluun on nyt totta! Tänään juhlimme Discover Airlinesin reittiavausta vesikaaritervehdyksellä ✈️Oulu on nyt entistä lähempänä Eurooppaa – tervetuloa pohjoiseen! 💙 #VisitOulu #DiscoverAirlines
From strategy to storytelling—here’s how top tourism brands are aligning with post-2024 travel behavior.
The Ultimate Guide To Travel and Hospitality Marketing Strategy in 2024 | tvScientific
2024 is fast approaching. Discover your comprehensive guide for mastering tourism and hospitality marketing in the coming year.
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May 31, 2025 at 7:00 AM
From strategy to storytelling—here’s how top tourism brands are aligning with post-2024 travel behavior.
Want to attract, convert, and retain? These 15 tactics redefine what tourism marketing means today.
Top 15 Tourism Marketing Strategies for 2024 - Play Media
Elevate your tourism business in 2024 with our detailed guide!. Stay competitive and boost your brand in the dynamic world of travel marketing.
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May 30, 2025 at 7:00 AM
Want to attract, convert, and retain? These 15 tactics redefine what tourism marketing means today.
Destination marketing is storytelling. Make it meaningful, or it’s just noise.
Destination marketing in 2024
Explore the evolving world of destination marketing in 2024. Dive deep into strategies, case studies, and the latest trends to boost tourism and engage audiences effectively.
sbee.link
May 29, 2025 at 7:00 AM
Destination marketing is storytelling. Make it meaningful, or it’s just noise.
Influencers aren't dead. They're evolving. Here’s how niche storytelling drives bookings.
5 Trends in Tourism Marketing for 2024
It's that time of year when we look at key trends in tourism marketing for 2024. This year, we can expect integration of generative AI like ChatGPT, renewed importance of influencers, the fragmentation of social media, the evolution of online
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May 28, 2025 at 7:00 AM
Influencers aren't dead. They're evolving. Here’s how niche storytelling drives bookings.
Visit Oulu is at #AdventureELEVATE in Denver! Meet us & Visit Northern Finland at ATTA’s event to explore why Oulu – gateway to the North – is a rising star in sustainable, cultural & nature travel. Let’s connect!
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
May 27, 2025 at 8:01 PM
Visit Oulu is at #AdventureELEVATE in Denver! Meet us & Visit Northern Finland at ATTA’s event to explore why Oulu – gateway to the North – is a rising star in sustainable, cultural & nature travel. Let’s connect!
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
What works in tourism marketing—and what doesn’t. Straight talk for anyone refreshing their 2025 plan.
Tourism Marketing Best Practices: What Works and What Doesn’t in 2025 - Clear Sky Tourism
Explore tourism marketing trends for 2025! Learn best practices like personalization, video marketing, and sustainability while avoiding common pitfalls. Read more!
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May 27, 2025 at 7:00 AM
What works in tourism marketing—and what doesn’t. Straight talk for anyone refreshing their 2025 plan.
Need to boost your destination's appeal? These 10 strategies are backed by current traveler behavior.
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May 26, 2025 at 7:00 AM
Need to boost your destination's appeal? These 10 strategies are backed by current traveler behavior.
What’s trending in global destination marketing in 2024? Adaptability is the #1 word.
Global destination marketing trends for 2024 | EU Tourism Platform
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May 25, 2025 at 7:00 AM
What’s trending in global destination marketing in 2024? Adaptability is the #1 word.
English Riviera’s new marketing strategy reflects major shifts in visitor behavior. Great reading for coastal cities.
May 24, 2025 at 7:00 AM
English Riviera’s new marketing strategy reflects major shifts in visitor behavior. Great reading for coastal cities.
Automation, personalization, and mobile-first strategies are rewriting the tourism marketing playbook.
Top Tourism Marketing Trends In 2024 | GA Agency
Discover the top tourism marketing trends that are set to define 2024 and beyond to help successfully increase your bookings on a long-term basis.
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May 23, 2025 at 7:00 AM
Automation, personalization, and mobile-first strategies are rewriting the tourism marketing playbook.
Washoe County residents sound off on tourism. Their take on events, value, and balance is eye-opening.
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May 21, 2025 at 7:00 AM
Washoe County residents sound off on tourism. Their take on events, value, and balance is eye-opening.
From SoCal to NorCal, see how California’s regions vary in tourism sentiment—and what DMOs can learn.
Resident Sentiment
Ongoing study of U.S. households that measures key indicators of how residents perceive travel and tourism in their area. The report includes two annual waves of data (2022 and 2023) for the US, California, 12 tourism regions, 27 counties and 22 cities...
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May 20, 2025 at 7:00 AM
From SoCal to NorCal, see how California’s regions vary in tourism sentiment—and what DMOs can learn.
Idaho joins other US states in asking locals what tourism really feels like—and it’s revealing.
Visit Idaho launches resident sentiment survey
Visit Idaho, the state's tourism division, has launched a survey to garner input from Idaho residents regarding the sentiment of tourism in the state.
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May 19, 2025 at 7:00 AM
Idaho joins other US states in asking locals what tourism really feels like—and it’s revealing.
New survey: How residents across the US see tourism’s effect on culture and livability.
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May 18, 2025 at 7:00 AM
New survey: How residents across the US see tourism’s effect on culture and livability.
Brussels asked residents what they think about visitors. Here's what surprised policymakers.
Study of the perception of tourism among Brussels inhabitants (July 2024)
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May 17, 2025 at 7:00 AM
Brussels asked residents what they think about visitors. Here's what surprised policymakers.
How Oregonians see tourism’s impact—from economy to community. Useful for any region rethinking balance.
2024 Resident Sentiment Study
Travel Oregon conducts biannual resident sentiment studies in order to provide comprehensive, quantifiable measures of tourism impacts in Oregon. This…
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May 16, 2025 at 7:00 AM
How Oregonians see tourism’s impact—from economy to community. Useful for any region rethinking balance.
What Americans and Canadians really think about tourism’s local value in 2024.
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May 15, 2025 at 7:00 AM
What Americans and Canadians really think about tourism’s local value in 2024.
Residents with pride in place create better experiences for everyone. New sentiment data proves it.
Happy Residents Make Greater Destinations | MMGY
Discover why monitoring resident sentiment is crucial for enhancing destination brand equity and visitor experiences. Learn how proactive engagement can prevent tourism resistance and boost long-term success. Explore insights from MMGY TCI Research on ...
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May 14, 2025 at 7:00 AM
Residents with pride in place create better experiences for everyone. New sentiment data proves it.
OECD’s global tourism policy outlook shows how countries are embedding sustainability at the core.
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May 13, 2025 at 7:00 AM
OECD’s global tourism policy outlook shows how countries are embedding sustainability at the core.
Why regenerative tourism is reshaping the future. Beyond sustainability lies active improvement.
Sustainable Travel Trends 2024 - Sustainability in Action for future
What are the Sustainable Travel Trends in 2024? Sustainability in Action busting myths for Climate, Conservation, Communities & Culture
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May 12, 2025 at 7:00 AM
Why regenerative tourism is reshaping the future. Beyond sustainability lies active improvement.
Sustainable stays, local partners, and slow travel. This year’s biggest eco-travel trends explained.
10 Sustainable Travel Trends Driving The Future of Tourism
Travel isn’t what it used to be—it’s better. Climate change and a global push for responsibility have flipped the script, turning tourism into a force for
sbee.link
May 11, 2025 at 7:00 AM
Sustainable stays, local partners, and slow travel. This year’s biggest eco-travel trends explained.