Y.T. Anderson
@ytanderson.bsky.social
Y.T. Anderson, PhD Researcher | MBA | President & CEO, Visit Oulu | Award Winning Destination Leader | Keynote Speaker | Leading Sustainable Tourism & Tourism Social Impact and Inclusion
I will be speaking at ITB Asia in Singapore this coming October. #Oulu and Northern Finland is known as a sustainable tourism destination and I am proud to take the stage and participate in the conversation with my tourism industry peers. See you in ITB Asia 15.-17.10.!
August 7, 2025 at 8:49 AM
I will be speaking at ITB Asia in Singapore this coming October. #Oulu and Northern Finland is known as a sustainable tourism destination and I am proud to take the stage and participate in the conversation with my tourism industry peers. See you in ITB Asia 15.-17.10.!
Kyllä niin rakastan puhua Suomesta kansainväliselle yleisölle. Maastamme on helppo olla ylpeä. Tänään sain kertoa yhdysvaltalaisyleisölle Suomesta ja Oulusta. Teemana matkailun ympärivuotisuus.
July 10, 2025 at 8:00 PM
Kyllä niin rakastan puhua Suomesta kansainväliselle yleisölle. Maastamme on helppo olla ylpeä. Tänään sain kertoa yhdysvaltalaisyleisölle Suomesta ja Oulusta. Teemana matkailun ympärivuotisuus.
🎉 Suora lento Frankfurtista Ouluun on nyt totta! Tänään juhlimme Discover Airlinesin reittiavausta vesikaaritervehdyksellä ✈️Oulu on nyt entistä lähempänä Eurooppaa – tervetuloa pohjoiseen! 💙 #VisitOulu #DiscoverAirlines
June 9, 2025 at 1:23 PM
🎉 Suora lento Frankfurtista Ouluun on nyt totta! Tänään juhlimme Discover Airlinesin reittiavausta vesikaaritervehdyksellä ✈️Oulu on nyt entistä lähempänä Eurooppaa – tervetuloa pohjoiseen! 💙 #VisitOulu #DiscoverAirlines
Visit Oulu is at #AdventureELEVATE in Denver! Meet us & Visit Northern Finland at ATTA’s event to explore why Oulu – gateway to the North – is a rising star in sustainable, cultural & nature travel. Let’s connect!
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
May 27, 2025 at 8:01 PM
Visit Oulu is at #AdventureELEVATE in Denver! Meet us & Visit Northern Finland at ATTA’s event to explore why Oulu – gateway to the North – is a rising star in sustainable, cultural & nature travel. Let’s connect!
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
#VisitOulu #Oulu2026 #PohjolanRengastie #AdventureTravel
Destination marketing is evolving. Are we keeping up with how Gen Z actually wants to travel? Spoiler: It’s less about convenience, more about meaning.
April 12, 2025 at 7:41 AM
Destination marketing is evolving. Are we keeping up with how Gen Z actually wants to travel? Spoiler: It’s less about convenience, more about meaning.
Culture isn’t just an event—it’s infrastructure. As Oulu2026 approaches, what permanent change should we aim for?
April 11, 2025 at 6:53 PM
Culture isn’t just an event—it’s infrastructure. As Oulu2026 approaches, what permanent change should we aim for?
Kivoja uutisia. Ensi vuonna saamme tämän tärkeän matkanjärjestäjätapahtuman Ouluun!
April 9, 2025 at 11:41 AM
Kivoja uutisia. Ensi vuonna saamme tämän tärkeän matkanjärjestäjätapahtuman Ouluun!
Off to Seville for the Tourism Seasonality Summit and Routes Europe. Excited to share that Oulu secured EU funding for the CHARLES project, aiming to attract new charter flights to Oulu Airport. Proud to collaborate with Finavia and fellow Finnish destinations to boost sustainable air connectivity.
April 5, 2025 at 5:06 AM
Off to Seville for the Tourism Seasonality Summit and Routes Europe. Excited to share that Oulu secured EU funding for the CHARLES project, aiming to attract new charter flights to Oulu Airport. Proud to collaborate with Finavia and fellow Finnish destinations to boost sustainable air connectivity.
We just completed an incredible sales tour across three cities in China. A true highlight was seeing the strong interest our northern destination continues to spark — and hearing it confirmed directly: multiple tour operators committed to group travel to Oulu for 2025 and even 2026.
March 29, 2025 at 9:08 PM
We just completed an incredible sales tour across three cities in China. A true highlight was seeing the strong interest our northern destination continues to spark — and hearing it confirmed directly: multiple tour operators committed to group travel to Oulu for 2025 and even 2026.
From a panel on Oulu2026 to a live TV broadcast, and then co-hosting an evening event with Visit Finland—showcasing Oulu to German tour operators and airlines. 🎸🍽️ Even the Finnish Ambassador stopped by!
Networking, storytelling, and big opportunities ahead. 🌊 #ITBBerlin #Oulu2026 #VisitOulu
Networking, storytelling, and big opportunities ahead. 🌊 #ITBBerlin #Oulu2026 #VisitOulu
March 5, 2025 at 9:38 PM
From a panel on Oulu2026 to a live TV broadcast, and then co-hosting an evening event with Visit Finland—showcasing Oulu to German tour operators and airlines. 🎸🍽️ Even the Finnish Ambassador stopped by!
Networking, storytelling, and big opportunities ahead. 🌊 #ITBBerlin #Oulu2026 #VisitOulu
Networking, storytelling, and big opportunities ahead. 🌊 #ITBBerlin #Oulu2026 #VisitOulu
I will be speaking today at ITB Berlin. See you there!
March 5, 2025 at 3:18 AM
I will be speaking today at ITB Berlin. See you there!
Oulu, Oulu 2026 and Pohjola Route had a good first day at ITB Berlin!
March 5, 2025 at 2:47 AM
Oulu, Oulu 2026 and Pohjola Route had a good first day at ITB Berlin!
ITB Berlin Opening Ceremony about to begin. Oulun kaupunki - City of Oulu, Oulu2026 - European Capital of Culture 2026 and Pohjolan rengastie will be very well represented in this big travel event!
March 3, 2025 at 5:09 PM
ITB Berlin Opening Ceremony about to begin. Oulun kaupunki - City of Oulu, Oulu2026 - European Capital of Culture 2026 and Pohjolan rengastie will be very well represented in this big travel event!
Oulu region as seen by Italian media!
February 20, 2025 at 1:43 PM
Oulu region as seen by Italian media!
At the Global Leaders Forum with 100 tourism CEOs, discussing aviation, tourism growth & economic trends. Key insights from Ryanair’s Michael O’Leary, BA’s Colm Lacy & Aer Lingus’ Lynne Embleton on airline business models & route development. Looking ahead to Day 2. #Tourism
February 13, 2025 at 7:59 AM
At the Global Leaders Forum with 100 tourism CEOs, discussing aviation, tourism growth & economic trends. Key insights from Ryanair’s Michael O’Leary, BA’s Colm Lacy & Aer Lingus’ Lynne Embleton on airline business models & route development. Looking ahead to Day 2. #Tourism
Greetings from Girona! CONNECT Aviation - Route Development Forum 2025 is on the way, and Oulu is well represented here with Visit Oulu and Oulu2026 banners on display in the meeting halls.
If you’re at CONNECT, let’s meet!
#CONNECT2GIRONA #VisitOulu #Oulu2026 #Oulu #RouteDevelopment
If you’re at CONNECT, let’s meet!
#CONNECT2GIRONA #VisitOulu #Oulu2026 #Oulu #RouteDevelopment
February 3, 2025 at 9:18 AM
Greetings from Girona! CONNECT Aviation - Route Development Forum 2025 is on the way, and Oulu is well represented here with Visit Oulu and Oulu2026 banners on display in the meeting halls.
If you’re at CONNECT, let’s meet!
#CONNECT2GIRONA #VisitOulu #Oulu2026 #Oulu #RouteDevelopment
If you’re at CONNECT, let’s meet!
#CONNECT2GIRONA #VisitOulu #Oulu2026 #Oulu #RouteDevelopment
✈️ Next week, I will be attending CONNECT Aviation - Route Development Forum 2025 in Girona, Spain (February 3–5), joining industry peers to discuss route development and regional connectivity. Get in touch if you will be there.
#CONNECT2GIRONA #RouteDevelopment #Aviation #VisitOulu #Oulu
#CONNECT2GIRONA #RouteDevelopment #Aviation #VisitOulu #Oulu
January 30, 2025 at 8:53 AM
✈️ Next week, I will be attending CONNECT Aviation - Route Development Forum 2025 in Girona, Spain (February 3–5), joining industry peers to discuss route development and regional connectivity. Get in touch if you will be there.
#CONNECT2GIRONA #RouteDevelopment #Aviation #VisitOulu #Oulu
#CONNECT2GIRONA #RouteDevelopment #Aviation #VisitOulu #Oulu
Yli viisikymmentä eurooppalaista matkailujohtajaa kokoontuu tällä viikolla Monacossa. Puhumme toimialan kiperistä kysymyksistä kuten yliturismista, ympärivuotisuudesta, vastuullisuudesta, tekoälystä, rahoituksesta jne. Hienoa olla edustamassa Oulua. Mukana myös HKI ja TRE
January 28, 2025 at 8:30 AM
Yli viisikymmentä eurooppalaista matkailujohtajaa kokoontuu tällä viikolla Monacossa. Puhumme toimialan kiperistä kysymyksistä kuten yliturismista, ympärivuotisuudesta, vastuullisuudesta, tekoälystä, rahoituksesta jne. Hienoa olla edustamassa Oulua. Mukana myös HKI ja TRE
Matkamessut professional days and meetings are now done and it was a blast. Thank you all for the meetings and especially thank you our Visit Oulu super team and our destination partners and Oulu2026 for the great collaboration!
January 19, 2025 at 12:09 PM
Matkamessut professional days and meetings are now done and it was a blast. Thank you all for the meetings and especially thank you our Visit Oulu super team and our destination partners and Oulu2026 for the great collaboration!
🌟 Oulu Takes the Stage at Matka Travel Fair 2025! 🌍
Yesterday, I had an opportunity to address the professionals gathered at Matka 2025 and share the story of Oulu2026 – European Capital of Culture with our air guitarist "The Angus"
#oulu
#tourism
#matka2025
Yesterday, I had an opportunity to address the professionals gathered at Matka 2025 and share the story of Oulu2026 – European Capital of Culture with our air guitarist "The Angus"
#oulu
#tourism
#matka2025
January 17, 2025 at 4:24 AM
🌟 Oulu Takes the Stage at Matka Travel Fair 2025! 🌍
Yesterday, I had an opportunity to address the professionals gathered at Matka 2025 and share the story of Oulu2026 – European Capital of Culture with our air guitarist "The Angus"
#oulu
#tourism
#matka2025
Yesterday, I had an opportunity to address the professionals gathered at Matka 2025 and share the story of Oulu2026 – European Capital of Culture with our air guitarist "The Angus"
#oulu
#tourism
#matka2025
Tänään on meitin osastolla vielä ammattilaistapaamisia ja kyllähän ilmakitara toimii aina! Oulu osastolla 6f48 nähdään.
January 16, 2025 at 8:49 AM
Tänään on meitin osastolla vielä ammattilaistapaamisia ja kyllähän ilmakitara toimii aina! Oulu osastolla 6f48 nähdään.