An answer to the D's comms problem is the base, not via GOTV stuff, but through ppl's already-existing relationships. That can be amplified by recruiting ppl into orgs that sustain it for the long haul. By meeting material needs & offering connection & joy, those orgs can attract even more people.
Got a new piece up at the Guardian about how Democrats underestimated the opposition, overrated their own GOTV efforts, and ignored the year-round issue-based organizing that's needed – and that is changing minds and elections in the places where it is happening.
An answer to the D's comms problem is the base, not via GOTV stuff, but through ppl's already-existing relationships. That can be amplified by recruiting ppl into orgs that sustain it for the long haul. By meeting material needs & offering connection & joy, those orgs can attract even more people.