Think your site is launch-day proof? Discover the hidden pitfalls—and the tech that turns chaos into instant sell-outs Host Lisa Urbanski sits down with Michael Dodsworth, founder & CEO of Fanfare (formerly Waitify), to unpack the high-stakes world of blockbuster product releases and live-event ticket sales. Drawing on decades of engineering launches for top footwear and retail brands, Michael reveals: - Why websites crash - How bots scoop inventory - The unfortunate issue of fans getting shut out from the purchase - How Fanfare’s data-driven virtual-queue and anti-scalping platform turns launch-day chaos into seamless sell-outs.  From real-world case studies to actionable tips on demand forecasting, bot protection, and customer experience, this episode equips marketers, e-commerce leads, and event pros with the tools to launch smarter and sell out faster. 🔗 Ready to master your next hype drop? Visit https://fanfare.io/ to learn more 📲 Follow @getfanfare on https://www.instagram.com/getfanfare and connect on https://www.linkedin.com/company/fanfare-io/ [Fanfare.io] for deeper insights and helpful updates. 👉 Love insightful and life-changing interviews? Tap Follow now so you never miss an inspiring episode of The Advisor with Stacey Chillemi.